This document discusses the importance of social media engagement for business leaders and CEOs. It notes that 70% of consumers do online research before purchases and over 75% use smartphones to help with shopping. Over 80% of moms do online research after seeing TV ads. The document seeks to address common myths about social media, including that it takes too much time, people have nothing valuable to share, or that it could damage professional reputation or privacy. It provides examples of how CEOs and leaders are effectively using social platforms like Twitter to engage with customers and employees. The overall message is that social media can be a cost-effective way for business leaders to connect with audiences if certain myths are addressed.

2. Why is being social
important to the c-
suite?

5. 70% of Americans now say
they look at product reviews
before making a purchase.
-Zero Moment of Truth by Jim Lecinski

6. 79% of consumers now
say they use a smartphone to
help with shopping.
-Zero Moment of Truth by Jim Lecinski

7. 83% of moms say they do
online research after seeing TV
commercials for products that
interest them.
-Zero Moment of Truth by Jim Lecinski

8. There are
554,750,000
active users on Twitter

9. who tweet more than
400,000,000
tweets per day

10. That’s an average of around
5,800tweets every second of the day

11. 460,000people sign up for Twitter every day

12. Who else is on
Twitter?

23. During the 3 minutes when the
market plunged, that fake tweet
erased $136 billion in
equity market value.

24. 5 Myths About
Social Media

25. 5 Myths About Social Media
1. It takes too much time
2. I have nothing to share
3. I don’t want to make a mistake
4. I don’t want to look unprofessional
5. I don’t want to lose my privacy

26. 5 Myths About Social Media
1. It takes too much
time

27. Surely electronic mail won’t replace
writing a letter or picking up the
telephone. It takes too much time!

28. I agree completely darling,
now don’t call me Shirley.

29. Remember Parkinson’s Law

30. 5 Myths About Social Media
2. I have nothing to
share

31. 5 Myths About Social Media
Yeah you do.

36. 3.

37. Apologize.
Seeking the forgiveness of others is an
action that epitomizes vulnerability. It
is the ultimate form of openness.
-Extreme Trust
by Don Peppers & Martha Rogers

41. 5 Myths About Social Media
4. I don’t want to look
unprofessional

43. Do you know anyone
that made into the
history books by
being “professional”?

44. 5 Myths About Social Media
5. I don’t want to
lose my privacy

45. You did when you
signed up for your
first credit card.

48. In the future, will we want leaders
who are:
more transparent? or
less transparent?

49. "People want CEOs who are real.
They want to know what you
think,” talking about Twitter he adds
“can you think of a more cost-
effective way of getting to your
customers and employees?”
-Bill George,
Management professor at
Harvard Business School
& avid tweeter.

50. What are some good
examples of how people
are using social?

72. “Conversations cannot be
controlled. They can only
be joined.”
-Randall Rothenberg,
former advertising columnist for The New York Times & current
president of the Interactive Advertising Bureau trade group

73. 3 How To’s
Get your news
Share your knowledge
Find interest in others

74. 1. Get your news.
Follow these accounts:

76. 1. Get your news.
Follow these accounts:

77. 2. Share what you’re
reading.

78. 3. The secret to
Twitter?

79. “Find a genuine interest
in other people.”
-Dale Carnegie

81. What do you
use LinkedIn for?

84. Tools to make you smarter at Twitter
http://favstar.fm/
https://followerwonk.com/
http://www.twitalyzer.com/
https://twitter.com/search-home
http://www.chrisbrogan.com/50-power-twitter-tips/
http://garyvaynerchuk.com/infographic-how-to-use-
twitter-like-an-expert/

85. Questions?

86. Sources:
http://images.businessweek.com/ss/09/05/0508_ceos_who_twitter/
http://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-
have-a-social-ceo-youre-going-to-be-less-competitive/
http://fanpagelist.com/category/executives/view/list/sort/followers_today/
140 Characters of Risk
http://online.wsj.com/news/articles/
SB10000872396390444083304578018423363962886
http://www.theceoguru.com/the-top-25-ceos-to-follow-on-twitter/
http://www.huffingtonpost.com/vala-afshar/the-top-50-social-chief-
e_b_3380055.html
http://www.washingtonpost.com/blogs/worldviews/wp/2013/04/23/syrian-
hackers-claim-ap-hack-that-tipped-stock-market-by-136-billion-is-it-
terrorism/
http://blog.rivaliq.com/twitter-for-business-why-its-more-important-than-ever/