In a world with endless amounts of information and data, we don't need "smart" any more, we don't even need "talented" anymore. We need people who "Care More". About their company, about their staff, about themselves. People who care more are passion capitalists. They grow the community around them. They're the reason the cities in our world grow. Out Care the Competition is about finding your competitive advantage in a confusing world that's about to get a whole lot more complicated. The best time to care more was ten years ago, the second best time to start caring is today.