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Managing a successful fitness business in 2010   “ Don’t try to be better than anyone else – be better than yourself.”   Dan Jansen,US Olympic Speed Skater
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The day you have planned . . .
 
Club Operations ~ in 5+1 easy steps~
Teamwork image
There are little eyes upon you, And they’re watching night and day. There are little ears that quickly Take in every word you say; There are little hands all eager To do anything you do; And a little boy who’s dreaming Of the day he’ll be like you. You’re the little fellow’s idol; You’re the wisest of the wise, In his little mind about you, No suspicions ever rise; He believes in you devoutly, Holds that all you say and do, He will say and do, in your way When he’s a grown up like you. There’s a wide-eyed little fellow, Who believes you’re always right And his ears are always open, And he watches day and night; You are setting an example Every day in all you do For the little boy who’s waiting To grow up to be like you.
Managing the Numbers   “The key to success in life is to become ‘brilliant’ at the basics.”   Vince Lombardi
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Club KPI’s
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  Marketing  ~ traditional and modern mediums ~    “A great product doesn’t make sense if nobody knows about it” Mark Twain
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The Markets ,[object Object],[object Object],[object Object],[object Object]
The Un-interested and Non Believer
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The Conditioned
The Conditioned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Interested De-conditioned
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Interested De-conditioned
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I Would Join a Health Club if …
[object Object],[object Object],The 5 Fears of Joining a Health Club   From IHRSA studies in 1998:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The 5 Fears of Joining a Health Club
[object Object],[object Object],The 5 Fears of Joining a Health Club
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What does  all  this mean?
 
 
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[object Object],[object Object],[object Object],[object Object],[object Object],Designing your club plan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designing your marketing plan
“ People don’t care how much you know, until they know how much you care” Dr Kenneth Cooper Retention Strategies  Create Membership Magnetism
Result of Magnetism ,[object Object]
Creating ‘Raving Fans’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service is not a department it is culture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service is not a department it is culture ,[object Object],[object Object],[object Object],[object Object],[object Object]
The REAL reason service is important ,[object Object],[object Object],[object Object],[object Object]
The 11 Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 11 Basics ,[object Object],[object Object],[object Object]
Retention Strategies ,[object Object],[object Object],[object Object],[object Object]
Retention Strategies to Create Magnetism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retention Strategies to Create Magnetism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Human Resource Systems
 
Why You?
 
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Identifying the top performers from the innital call to interview
Keeping them top performers
Accountability for their responsibilities. Positive reinforcement of positive performance. Management consistency. Buy in to the goals for the business. Training.
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Where to Now?  “There are those who travel and those who are going somewhere.  They are different and yet they are the same.  The successor has this over his rivals:  he knows where is going.” Mark Caine   “The purpose of goals is to focus our attention.  The mind will not reach toward achievement until it has clear objectives.  The magic begins when we set goals.  It is then that the switch is turned on, the current begins to flow, and the power to accomplish becomes a reality.” Annon
Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT:  [email_address]  or 0438 015 677 Follow JT on Twitter:  @JTActiveMgmt To read JT’s blog:  www.justintamsett.com   Become an Active Management Fan on Facebook:  www.facebook.com/activemanagement   And for more information on Active Management helping your business go to:  www.activemgmt.com.au   "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."  Pericles

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Filex 2010 management training day slides

  • 1. Managing a successful fitness business in 2010 “ Don’t try to be better than anyone else – be better than yourself.” Dan Jansen,US Olympic Speed Skater
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  • 3. The day you have planned . . .
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  • 5. Club Operations ~ in 5+1 easy steps~
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  • 11. There are little eyes upon you, And they’re watching night and day. There are little ears that quickly Take in every word you say; There are little hands all eager To do anything you do; And a little boy who’s dreaming Of the day he’ll be like you. You’re the little fellow’s idol; You’re the wisest of the wise, In his little mind about you, No suspicions ever rise; He believes in you devoutly, Holds that all you say and do, He will say and do, in your way When he’s a grown up like you. There’s a wide-eyed little fellow, Who believes you’re always right And his ears are always open, And he watches day and night; You are setting an example Every day in all you do For the little boy who’s waiting To grow up to be like you.
  • 12. Managing the Numbers “The key to success in life is to become ‘brilliant’ at the basics.” Vince Lombardi
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  • 20. Marketing ~ traditional and modern mediums ~ “A great product doesn’t make sense if nobody knows about it” Mark Twain
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  • 28. The Un-interested and Non Believer
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  • 63. “ People don’t care how much you know, until they know how much you care” Dr Kenneth Cooper Retention Strategies Create Membership Magnetism
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  • 84. Identifying the top performers from the innital call to interview
  • 85. Keeping them top performers
  • 86. Accountability for their responsibilities. Positive reinforcement of positive performance. Management consistency. Buy in to the goals for the business. Training.
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  • 90. Where to Now? “There are those who travel and those who are going somewhere. They are different and yet they are the same. The successor has this over his rivals: he knows where is going.” Mark Caine “The purpose of goals is to focus our attention. The mind will not reach toward achievement until it has clear objectives. The magic begins when we set goals. It is then that the switch is turned on, the current begins to flow, and the power to accomplish becomes a reality.” Annon
  • 91. Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: [email_address] or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.justintamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles