What is Product Nation?
• Once-a-month meeting with stakeholders from each department to discuss
latest product updates, feedback, and plans. Led by Product Marketing, but
some of the folks involved are:
• Product Manager
• Support Product Expert
• Services Product Expert
• Sales Product Expert
• Implementation Specialist
• Inbound Professor (HubSpot Academy)
• Sales Engineering
Product Marketing at HubSpot
HubSpot Launch Seasons
Seed Season INBOUND
For a Large INBOUND Release:
• Run the Launch Process we went through, but we’ll add:
• Message Testing - Generally 25+ weeks ahead of release
• Video - Write script and work with in-house video team to produce
• Case Study - We will always have a case study, or multiple, for a
large scale release.
• Nurturing - Nurturing campaigns are launched while the keynote is
• New Web Content/Tools - New pages/microsites/or tools are
launched while the keynote is being delivered
What is Tuna Season?
• Tuna season is when we look across the market at industry trends,
look at a lot of our own internal data and deeply think about what’s
• From a launch standpoint we are generally releasing smaller releases
in this stage, so while we may not actively be working on new
launches we work on helping sales.