JWT celebrates its 150th anniversary, having been founded in 1877. Throughout its history, JWT has pioneered many new developments in advertising, such as establishing the first creative department, research department, and having offices on six continents. JWT also pioneered the use of photography and television advertising. Today, JWT continues its legacy of pioneering new ideas and has long-standing client relationships of over 80 years. JWT Ukraine looks forward to continuing the philosophy of pioneering new ideas to change the world.

1. CELEBRATES
150 years

2. placesplaceson the firston the firstwe are stillwe are stillandand
agoago
JWTwas born150 years
JWTwas born150 years

3. W
H
?

4. Because we always adhered to the philosophy of
PIONEERING IDEAS

5. That’s why we celebrate not just a birthday…

6. JWTcelebrates150 years of
ininPIONEERING
ADVERTISING
PIONEERING
ADVERTISING

8. In 1877
Mr. Thompson bought
two-room advertising agency
in NewYork
for 1300 $

9. Today JWT boasts 10,000 peoplein 200 offices across 90 countries.

10. In the late 1800’s,
Mr. Thompson
pioneered
the development
of a creative
department
by hiring writers
and artists
to create ads.
REATIV
ATTER

11. Around 1900,
JWT ran a house ad
in which it explained
the value of “trademark advertising”.
This is the first known commercial
explanation of
what we now know as “branding”.
IONEERFBRAN
IN

12. In 1915,
JWT established
the first
research department
in advertising.
This led to
a series of firsts in research.
IONEEROF
ESEARC

13. By 1931,
JWT was the first agency
to have its own offices
established on six continents..
INV
DER

14. In 1923,
JWT pioneered the use
of photography in advertising,
replacing illustrations.
PER
PET
UAL
INN
OVA

15. JWT was the first agency to set up
its own television casting
department and the first to make
a color TV commercial in 1956,
and the first to create
a TV “roadblock”, to introduce
the Ford Mustang (in 1964).
V
IONEE
IN

16. JWT didn’t stop atTV.
JWT was the first agency
on the Web,
launching JWT.com in 1995.
The following year,
JWT created the first
interactive ad, for Kellogg’s.
EB
IONEE
IN

17. LADIES'MAN
Mr. Thompson revolutionized the industry in many
ways,but one of the most important was to recognize
the importance of the housewife, as keeper
of the family budget.
Mr. Thompson revolutionized the industry in many
ways,but one of the most important was to recognize
the importance of the housewife, as keeper
of the family budget.

18. For this discover Mr. Thompson was called
“the father of magazine advertising”.
For this discover Mr. Thompson was called
“the father of magazine advertising”.
LADIES'MAN

19. The first woman creative director
Helen Lansdowne was working in JWT.
The first woman creative director
Helen Lansdowne was working in JWT.
LADIES'MAN

20. We love our clients
… for ages
We love our clients
… for ages

21. Unilever
HAPPY TOGETHER
for 107 years
&

22. KraftFoods
&
HAPPY TOGETHER
for 87 years

23. Kimberly-
Clark&
HAPPY TOGETHER
for 82 years

24. Johnson
& Johnson&
HAPPY TOGETHER
for 49 years

25. Shell
&
HAPPY TOGETHER
for 47 years

26. Now you
understand
that we have
great legacy
and we proud
of our history.
But at the
same time
we confidently
look forward
in the future.

27. JWT Ukraine
is a son
and a branch
of giant JWT
company,
but we will go
our own way
at this
challenge time
for our country
and our market.

28. We continue
philosophy of
PIONEERING IDEAS
MAKE WORLD BETTER
to

29. JWT UKRAINE COMES
OUT OF
boring
network
comfort
zone”
“

30. CHALLENGES
We accept
of modern times

31. We are
working
not for big,
but for
GREAT
ID E A S

32. AND 150 YEARS LATER
WE WILL MAKE ADVERTISING
first
teleport…
for

33. … Promote
interstellar
tours…

34. … And instant plasma
for Alpha Centauri
residents.

35. PIONEERING IDEAS
CHANGETHE
WORLD

36. JWT UKRAINE
CHANGESTHE
WORLD