Les utilisations de la vidéo en ligne pour booster efficacement sa stratégie marketing avec Left Productions (http://www.leftproductions.com/) et TubeReach (https://www.tubereach.com/). Intervention lors de la conférence Melcion, Chassagne & Cie du 09 décembre 2015 (www.melcion.com).

1. 1
OUR MODELS
Left Productions - September 2015
Dollar Shave Club
Our blades are F***ing great
18M views
Kicked off through YouTube
$60M revenues (2014 est.)
http://youtu.be/ZUG9qYTJMsI
Poo-Pourri
Girls don’t poop
30M+ views
Tripled revenues
from $10M to $30M
http://youtu.be/ZKLnhuzh9uY
Orabrush
How to tell when your
breath stinks?
19M views
Revenues X5 in 1 year
http://youtu.be/nFeb6YBftHE
Hello Flo
The Camp Gyno
9M+ views
Kicked off
through YouTube
http://youtu.be/0XnzfRqkRxU
These 4 start-ups have used the power of online videos to become wildly famous and generate revenues
Created by Joel Ackerman, one
of our directors

2. 2
OUR METHOD
Left Productions - September 2015
A/B
Concept &
Consumer
Insight
Production Test Scale Capitalise
We then produce
different versions of
the film with our team
of incredible talents
We then know where to place
the ad in order to most
efficiently drive business results
rather than empty views
And this is just the beginning of the
story. We then help you capitalize
on your investment by developing
your YouTube channel, which will
continuously generate leads and
will become an asset for your
brand
We let you control and optimise your campaign budget ...
unlike TV, where you can only pay and pray!
It all starts with a good concept that will
1) generate revenues and 2) initiate
virality.
We can test and benchmark multiple
versions of the video on different
distribution channels to find the best
return on investment