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The Six Forces
of CHANGE
The world is changing more rapidly than
many people can keep up. As you build your
startup, shifting macroeconomic trends ...
#StartupEquation
The Six Forces of Change
Globalization, technology, and economic influences all
contribute to ever more rapid change. These and other
factors are c...
During the first Industrial Revolution, workers shifted from farms to factories. In today’s
startup-rich environment, we d...
Customers develop an emotional
bond or attachment through
ongoing interactions that hopefully
lead to satisfaction, loyalt...
Ironically the use of technologies like 3D
printing blends the service and manufacturing
sectors of an economy in a way th...
The shift from an ownership economy to a sharing economy represents one of the most
important movements of this decade. Ra...
Though you may not consider yourself creative, you may
be one of the millions representing the creative economy.
The creat...
Claim your place
in the startup revolution!
Pre-order your copy today!
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The Six Forces of Change

The world is changing more rapidly than many people can keep up. We've identified six macroeconomic trends that are drastically changing the startup and business landscape. We call these the Six Forces of Change.

To learn more on how to claim your place in the startup revolution check out The Startup Equation, available for pre-order on Amazon.

The Six Forces of Change

  1. 1. The Six Forces of CHANGE
  2. 2. The world is changing more rapidly than many people can keep up. As you build your startup, shifting macroeconomic trends will be extremely important to you. We call these the Six Forces of Change. #StartupEquation
  3. 3. #StartupEquation The Six Forces of Change
  4. 4. Globalization, technology, and economic influences all contribute to ever more rapid change. These and other factors are changing the way we work. The jobs being automated are the stable; well-paying jobs that workers expected would last until retirement. If you can define a job you can probably outline it enough to outsource the job, either to a lower-wage worker elsewhere or to a computer. Instead of fearing this change, we see it as a motivator. If you want to control your career, don’t sit on your butt and become complacent. it will also mean a new model for hiring a large portion of your future workforce. Force #1: The Anywhere Liquid Workforce #StartupEquation
  5. 5. During the first Industrial Revolution, workers shifted from farms to factories. In today’s startup-rich environment, we define ourselves in the middle of a comparable transformation. Just as workers left the plow for the assembly line, they’re now leaving the cubicle for the coffeeshop. We’re moving towards an economy where the majority of workers will be freelancers, creating a new work order. As an entrepreneur, you could be one of these people or you could be leveraging this force to power your startup. Force #2: The New Work Order #StartupEquation
  6. 6. Customers develop an emotional bond or attachment through ongoing interactions that hopefully lead to satisfaction, loyalty, and engagment. When customers engage with an organization, they’re more likely to feel passionate and connected to its products and services. An engaged customer will also feel aligned with the purpose and direction of the organization, creating a powerful connection, but one that must be maintained over time. Force #3: The Connected & Engaged Customer #1 Fan #StartupEquation
  7. 7. Ironically the use of technologies like 3D printing blends the service and manufacturing sectors of an economy in a way that no one could foresee. While the star of this maker movement is the consumer 3D printing, the building momentum of the digital manufacturing respresents the real revolution. We’re seeing an overall digitalization of manufacturing (e.g., CNC milling and factory floor automation). This also involves leveraging software concepts such as automation, abstraction, and standards, giving home hobbyists or makers the ability to create solutions to real-world problems and create a whole new sector of entrepreneurial opportunities. Force #4: The Era of the Maker #StartupEquation
  8. 8. The shift from an ownership economy to a sharing economy represents one of the most important movements of this decade. Rachel Botsman captured this concept eloquently in her book What’s Yours Is Mine. In it, she describes the idea of “collaborative consumption.” In this collaborative consumption world, people will share things with each other and in the process, create new economies. Force #5: The Sharing Economy #StartupEquation
  9. 9. Though you may not consider yourself creative, you may be one of the millions representing the creative economy. The creative economy spans a wide and cross-functional section of life. Some industries performing and visual arts, cultural heritage, film, television, and radio, music, publishing, video games, new media, architecture, design, fashion, and advertising. The creative economy isn’t new but how goverments view its economic potential has changed much over the past 15 years. It also helps that technological advancements have increased the number of potential jobs within this multi-sector economy. Force #6: The New Creative Economy #StartupEquation
  10. 10. Claim your place in the startup revolution! Pre-order your copy today!

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