The world is changing more rapidly than many people can keep up. We've identified six macroeconomic trends that are drastically changing the startup and business landscape. We call these the Six Forces of Change.
To learn more on how to claim your place in the startup revolution check out The Startup Equation, available for pre-order on Amazon.
The world is changing more rapidly than
many people can keep up. As you build your
startup, shifting macroeconomic trends will
be extremely important to you. We call these
the Six Forces of Change.
Globalization, technology, and economic influences all
contribute to ever more rapid change. These and other
factors are changing the way we work. The jobs being
automated are the stable; well-paying jobs that workers
expected would last until retirement. If you can define a
job you can probably outline it enough to outsource
the job, either to a lower-wage worker elsewhere or
to a computer. Instead of fearing this change, we
see it as a motivator. If you want to control your
career, don’t sit on your butt and become
complacent. it will also mean a new model for
hiring a large portion of your future workforce.
Force #1: The Anywhere Liquid Workforce
During the first Industrial Revolution, workers shifted from farms to factories. In today’s
startup-rich environment, we define ourselves in the middle of a comparable transformation.
Just as workers left the plow for the assembly line, they’re now leaving the cubicle for the
coffeeshop. We’re moving towards an economy where the majority of workers will be
freelancers, creating a new work order. As an entrepreneur, you could be one of these
people or you could be leveraging this force to power your startup.
Force #2: The New Work Order
Customers develop an emotional
bond or attachment through
ongoing interactions that hopefully
lead to satisfaction, loyalty, and
engagment. When customers
engage with an organization,
they’re more likely to feel
passionate and connected to its
products and services. An
engaged customer will also feel
aligned with the purpose and
direction of the organization,
creating a powerful connection,
but one that must be maintained
The Connected &
Ironically the use of technologies like 3D
printing blends the service and manufacturing
sectors of an economy in a way that no one
could foresee. While the star of this maker
movement is the consumer 3D printing, the
building momentum of the digital
manufacturing respresents the real revolution.
We’re seeing an overall digitalization of
manufacturing (e.g., CNC milling and factory
floor automation). This also involves
leveraging software concepts such as
automation, abstraction, and standards, giving
home hobbyists or makers the ability to create
solutions to real-world problems and create a
whole new sector of entrepreneurial
Force #4: The Era of the Maker
The shift from an ownership economy to a sharing economy represents one of the most
important movements of this decade. Rachel Botsman captured this concept eloquently in
her book What’s Yours Is Mine. In it, she describes the idea of “collaborative consumption.” In
this collaborative consumption world, people will share things with each other and in the
process, create new economies.
Force #5: The Sharing Economy
Though you may not consider yourself creative, you may
be one of the millions representing the creative economy.
The creative economy spans a wide and cross-functional
section of life. Some industries performing and visual arts,
cultural heritage, film, television, and radio, music,
publishing, video games, new media, architecture,
design, fashion, and advertising. The creative economy
isn’t new but how goverments view its economic potential
has changed much over the past 15 years. It also helps
that technological advancements have increased the
number of potential jobs within this multi-sector economy.
Force #6: The New Creative Economy
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