1. } PIPA ++ maio 2013 {
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2. } www.about.me/jko {
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3. AAK
} www.about.me/jko {
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4. AAK
(iaco)
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5. ?
} www.about.me/jko {
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6. Wednesday, June 12, 13

7. DESIGN
THINKING
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8. DESIGN
THINKING
IS JUST
A WAY
OF
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9. A SIMPLE
DESIGN
WAY OF
IS JUST
A WAY
OF
THINKING
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10. OK
} www.about.me/jko {
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11. } www.about.me/jko {
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12. OQ
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13. DESIGNERS
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14. } www.about.me/jko {
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15. 00
Premissa
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16. ENTENDER
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} www.about.me/jko {

17. ENTENDER
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SONHAR
} www.about.me/jko {

18. ENTENDER
Wednesday, June 12, 13
SONHAR
AGIR
} www.about.me/jko {

19. ENTENDER
Wednesday, June 12, 13
SONHAR
AGIR
} www.about.me/jko {

20. 01
Pensar o contexto
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21. } www.about.me/jko {
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22. } www.about.me/jko {
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23. 02
Ter empatia
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24. Wednesday, June 12, 13

25. QUEM É (SÃO) O(S)
CENTRO(S)?
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26. COMO POSSO
MATAR A SEDE?
} www.about.me/jko {
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27. 03
Não saber de nada
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28. Wednesday, June 12, 13

29. SOMOS MESMO
GENIAIS?
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30. 04
Buscar possbilidades
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31. Wednesday, June 12, 13

32. COMO MAIS POSSO
ME TRANSPORTAR?
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33. 05
Tenha dúvidas, não certezas
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34. POR ISSO, TESTE
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35. OK
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(2)

36. } www.about.me/jko {
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37. } www.about.me/jko {
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38. Como se diferenciar?
} www.about.me/jko {
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39. O universo do produto
} www.about.me/jko {
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40. } www.about.me/jko {
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41. } www.about.me/jko {
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42. } www.about.me/jko {
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43. A indústria do medo
} www.about.me/jko {
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44. } www.about.me/jko {
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45. ÃO
IA
Ç
R
R
O
AÇ
C
ÃO
O
-C
PERSONA (T
PL
EX
OBJETIVO
WORK SESSIONS
AÇ
ÃO
R
O
-C
C
PERSONA (TO)
Wednesday, June 12, 13
R
O
PL
EX
IA
Ç
ÃO
WORK SESSIONS
} www.about.me/jko {

46. } www.about.me/jko {
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47. } www.about.me/jko {
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48. } www.about.me/jko {
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49. } www.about.me/jko {
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50. } www.about.me/jko {
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51. } www.about.me/jko {
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52. } www.about.me/jko {
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53. } www.about.me/jko {
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54. } www.about.me/jko {
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55. } www.about.me/jko {
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56. lançado em 27 de maio de 2008,
foi o estande mais visitado da feira.
} www.about.me/jko {
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57. produção da linha de
100 mil unidades por mês
} www.about.me/jko {
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58. totaliza 15% do faturamento da Intelbras
} www.about.me/jko {
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59. } www.about.me/jko {
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60. } www.about.me/jko {
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61. 2011
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62. Precisamos olhar mais para frente
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63. Ter uma área mais “descolada” do
dia a dia da empresa
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64. Mas como fazer isso?
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65. ?
(2)
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66. Wednesday, June 12, 13
}
IM

67. Wednesday, June 12, 13

68. Future
Insights
whirlpool
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69. FUTURE
INSIGTHS
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70. INPUTS/
EXPLORAÇÂO
REFLEXÃO/
CONVERSÂO
FUTURE
INSIGTHS
COMUNICAÇÃO
VALIDAÇÂO
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71. Wednesday, June 12, 13

72. Conhecimento(
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73. Provocar(
Conhecimento(
Validar(
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74. RESUMINDO
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75. 00
Premissa
} www.about.me/jko {
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76. ENTENDER
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SONHAR
AGIR
} www.about.me/jko {

77. 01
Pensar o contexto
} www.about.me/jko {
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78. 02
Ter empatia
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79. 03
Não saber de nada
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80. 04
Buscar possbilidades
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81. 05
Tenha dúvidas, não certezas
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82. OBG
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83. } www.about.me/jko {
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