1. Vintage crow recently released a
promotional video for themselves
starring each of the members;
Zakk Muller (lead guitarist),
Andre Ruffell (rhythm guitar and
vocals) and Sam Levell (drum-
mer) created by amateur film
maker Jack Tanner – young hot
shot straight out of The Henley
College’s CM department (creative
media).
'Rock and Roll', 'Heavy Metal'
words that for some of us mean
great music, going to gigs and
partying till the break of dawn, but
what about those playing the mu-
sic? This promotional video from
the promising you talent out of a
small town Southwest of London
called Maidenhead. Through this
video we see what it takes to be a
small band trying to get up into
the high flying music scene and a
little bit of the journey they have
taken from winning battle of the
bands in Maidenhead 2011.
The short film gave an interesting
insight into Vintage Crow, a band
very well known around the Maid-
enhead area, often playing gigs in
the surrounding area of Reading
and even London, so there is already
a considerable following behind
this promotional video. The fans of
Vintage Crow snapped up the idea
of a promotional video and by the
looks of it couldn't wait to be in-
volved themselves as we see many
interviews with different fans ranting
and raving about how Vintage crow
will end up going somewhere and
how they enjoy their music and the
people in the band which really does
show their popularity among the
‘metal heads’ of Maidenhead.
The shots used trough out the video
show a lot of live footage to really
liven up the video as well as having
hard hitting rock on roll music in the
background to really try and take the
audience there, to show the audience
what Vintage Crow do to try and
make it, and what does life look like
from behind the smaller stages and
venues of Reading, Maidenhead and
London. Another element that I did
not expect to see was that the video
contained small scattered bits of
humor which made the video much
more interesting to watch and keep
the audience chuckling. Yet the rock
and roll element is kept in the video
throughout making it a thoroughly
entertaining watch.
Typically ‘Ladish’ behavior is dis-
played throughout the video, shown
by the way the members talk along
with some of the shots used which
shows that the most likely audience
to watch this video would be a male
audience although gender isn’t really
focused on in the video showing that
they are trying to appeal to all rather
than one select group.
Through out the video we hear a
lot of Vintage Crow tracks, some of
which like ‘Magpie’ are quite well
known around Maidenhead, along
with other not as well-known tracks
such as ‘Asteroid central’ and ‘Story
Of Troubles’, which really gets their
music out there for other to experi-
ence because until now their music
has been a bit more underground
with people only tending to hear
their music live as opposed to re-
cordings. Nostalgic feelings are often
experienced in the promotional
video such as seeing local venues like
the Hobgoblin, a small rocker pub in
Maidenhead that is getting more and
more popular in recent months with
a very strong foothold in the Maid-
enhead metal scene.
We can see throughout the video
that their primary audience are
young rockers who want to see what
the local band life is like, many of
whom are probably in amateur
bands as well. we see this through
the language used in the video which
uses slang words a younger audience
is more likely to understand, but also
gives off a very laid back attitude in a
way that gives off a less serious aura
to the audience which helps them get
to know the band more.
Overall the video was a success and
can be found on YouTube, Vintage
Crow’s Facebook and twitter ac-
counts, There is rock and roll, live
footage, interviews and all you need
to learn about local bands on the
brink of making it. I highly recom-
mend you take the 5 minuets out of
your day to gain an insight into what
small local bands have to do on a
daily basis to get a foot in the door of
the cutthroat world that is the mod-
ern music industry.