Game industry veteran Jack Dalrymple gives an insider look at marketing video games, including AAA practices and how to successfully market indie games.
Video Game Marketing Lecture: What is Brand? Brand vs Marketing, Brand Determines Loyalty, A Move From Hope to Faith, What is Marketing? Under the Marketing Umbrella, Marketing 101, Everything Leads to Sales, Marketing Related to Games, Game Monetization Funnel, What Makes a Game Successful, How To Get Fans, Get Coverage – Who? Get Coverage – How? Engage With Your Fans, Feed the Beast And Announce, Content Marketing, Content Creation, Get Featured In Store, Trade Shows, Ads... Maybe not, What AAA Has That Indies Don’t, The Difference That Money Makes, Getting Funding For Development, Green Light Pitches, Who Makes What? Champion/Challenger Strategy, Research, $$ Gets Everyone Their Own Hat, So Now What? Doing the Job, Indie Vs AAA – Pros of Both, Press kit checklist, PR and Marketing Resources, Remember: Presentation is Everything
About Jack Dalrymple
Jack Dalrymple is an industry veteran at producing trailers and marketing games, Cinematics Director at Bit Fry, Senior Vice President of Marketing at Ape Law, and owner of Cap and Cut a Boston based trailer house and creative design studio. As Lead Editor and Technical Director at WB Games’ Turbine Studio from 2004 to 2014, he developed and edited more than $10 million in marketing trailers and ingame cutscenes with over 9 million views online and built and managed one of the first live HD game capture cinematics studios in the world.
Jack mentors at MassDiGi, where he speaks and gives students direction and feedback on their game trailers. His all encompassing approach to design, presentation and consistency across brand is leading the marketing initiative to launch Ape Law’s first-person horror adventure game, Albino Lullaby (AlbinoLullaby.com). With Cap and Cut (CAPandCUT.com), Jack maintains the highest quality mobile capture rig in the Greater Boston Area and is available for game capture and game trailer production for indie and AAA studios across the region.