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Monthly Social Media Report

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Monthly Social Media Report

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Monthly Social Media Report

  1. 1. Monthly Social Media Report Social Media Report for All Nurseries October 2016
  2. 2. Facebook Customer Service Summary  An estimated 72 customer service queries were sent in: decrease on last month  Response rate of 84% and response time of 202 minutes: similar to last month  Most ‘enquiries’ are sales messages. Response times higher due to evening and weekend messages coming in Key Points Previous Month Total Messages Response Rate Previous Month Response Time Previous Month 72 94% % 2%12% 202 min 0.8%
  3. 3. Monthly Messages Received  All figures are up significantly from September  Number of posts, comments, shares and reactions  Link clicks up dramatically due to increased web articles and Facebook sharing  As a result social traffic also has a huge increase  Google Analytics now allows us to measure web traffic and web traffic from social sources. Comments 334 289 2353 244 No. of Posts Shares Content Reactions Facebook Fans Link Clicks 239 2086 2423 Social Traffic Key Points
  4. 4. 0 50 100 150 200 250 300 350 400 450 Facebook: Comments & Shares Comments Shares 0 500 1000 1500 2000 2500 3000 3500 Content Reactions 0 500 1000 1500 2000 2500 3000 Link Clicks and Traffic from Social Media Link Clicks Social Traffic
  5. 5. Google Analytics  October is the first full month the site has been live and the statistics are positive  Website sessions, users and page views have all almost doubled on previous monthly figures  Web-traffic from Facebook as rocketed due to increase in links shared to the site
  6. 6. 0 5,000 10,000 15,000 20,000 25,000 Page Views 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Website Sessions & Users Sessions Users
  7. 7. Day Nurseries Stats  Stats down on September: website referrals, phone clicks and brochure enquiries  Email are enquiries steady  Possible explanation: Our website is now coming above Day Nurseries in some cases, so people are landing there instead. Would match up with high web stats.  Possible solution: push as many reviews as possible to get higher rankings Key Points

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