This document contains analyses of trailers, posters, and magazine covers for various films and how they relate to conventions in their genres: - The Annie trailer establishes the setting and introduces the orphanage through shots that both follow and challenge conventions for films about orphanages. - Scenes from the Casino Royale trailer show Bond engaging in action and introduce the villain, both conforming to Bond film conventions, while other shots depict atypical vulnerable moments for Bond that challenge expectations. - The Iron Lady movie poster features colors and slogans that represent Margaret Thatcher and the Conservative party, developing conventions, while the distorted image and vague title also provide some challenges. - Layout and design elements of the featured

1. A2 MEDIA
A2 UNIT G324
ADVANCED PORTFOLIO IN MEDIA
RESEARCH AND PLANNING
Candidate Name
Candidate Number
Centre Name
Centre Number
Jack Street
3205
The Leigh Academy
61101

2. YOUR ASSESSMENT MATERIALS
Copy and paste these e-stickers onto your
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3. Annie Trailer Analysis
This is an establishing shot of the New York City skyline. This goes with conventions
as this shot is used at the start of films or trailers to set the scene if the fillm. The sun
is rising in the background, this is a positive symbol and a symbol of hope. It also
shows a new day and a new beginning which ties into the film and the main song.
‘Tomorrow’.
This screen shot shows the girls in an orphanage sitting on their bunk beds. This
shows poverty as they share beds and all the children share a room together. This
follows the original narrative of the film and goes along with the films conventions.
However there is a lot of light in the room and the room is not dark or gloomy. This
suggests all the girls in the orphanage are happy even though they are not in touch
with their parents. This challenges the conventions of films with orphanages as they
are usually dark and gloomy (Oliver Twist).
This shot shows the girls at the orphanage stood on different levels of the building.
One girl is throwing little off the balcony whilst another shields herself with a bin lid.
This goes along with the stereotype that children without parents are chaotic and
have no order. There are no adults in this shot showing the children are left to their
own devices and have no authority figure.
This picture shows the first sign of care from Jamie Foxx’s towards Annie. This goes
against conventions as the male character is a politician and political figures are
usually shown as being cold hearted and ruthless. He puts himself on the line to save
the girl, this foreshadows the relationship between the male and the girl.

4. Annie Trailer Analysis
Again this shot shows the chaos of the orphanage. Also the song in the
background is ‘Hard knock life’ this leads us to believe the children at the
orphanage are not under control. They are throwing plates around the kitchen in
their pajamas.

5. Iron Lady Poster
There is a clear blue
background, this goes
along with conventions
as it is basic and makes
the image of Margret
Thatcher stand out.
However you could say
that this develops
conventions as Mrs.
Thatcher was a strong
conservative and blue is
the colour of the
Conservative party.Half of Thatcher’s face is an
image of the houses of
parliament. This challenges
conventions as the main
image is distorted by the
side image, this shows the
viewer that the film will have
a political slant and that the
houses of parliament are
key to the film.
The slogan at the top of the poster
says ‘Never Compromise’ this links
with the title and shows that
Thatcher was seen as a strong lady
and someone who would never
give in. This slogan goes along with
conventions as it links to the main
theme of the film.
The name of the films is the
‘Iron Lady’ this develops
conventions as even though it
links to the main character it
does not give away what the
film is about. It is the main
characters nickname so if you
did not know this then you
would not know what this film
was about. Therefor this
develops but also challenges.

6. Magazine Analysis
Masthead: The masthead is challenging conventions as it is
placed behind the main image. This means that the
masthead is hidden behind a large image. This would
mean that people would not be able to see the EMPIRE
logo and could lead to people missing the masthead.
Puff: The puff challenges conventions as it does not puff out
and almost looks as if it is hidden. This goes against the idea
of a puff as a puff is meant to stick out or ‘puff’ out of the
page. This shows that the puff is less important and does not
need stand out.
Cover Lines: The cover lines on this magazine cover
challenge conventions as they are in two different fonts.
The opening of the cover line is in a smarter more formal
font which matches the film whereas the main text is in a
bolder font. This does not follow the conventions of a
magazine cover as the cover lines are usually clear and in
the same font.
Background Image: The background image is developed
to fit the pirate theme of the film. This is done to add
scenery to the cover and the background is also blurred.
The blurred effect helps the main image to pop out of the
page, this is nice as it makes the main image clearer to the
reader.
The main image: The front image of Captain Jack Sparrow
follows the themes and conventions of a film magazine. The
main image shows clearly the main focus of the magazine
which is the Pirates of the Caribbean

7. Casino Royale Trailer Analysis
This is the first shot we see in the trailer. This follows conventions
as in the background the classic Bond theme is playing. This is
emotive music as the viewer recognizes straight away the
theme and it brings back excitement and nostalgia. The black
and white theme reminds the viewer of old Bond films and
creates excitement for old Bond films.
This screen shot is still in black and white like the last expressing
the emphasis on nostalgia. The main image in this clip shows
Bond shooting someone. This goes with the action theme of
James Bond films and shows the viewer early on that the Bond
conventions are followed in this film. LOW KEY LIGHTING
This is the first image we see of the main villain. He is dressed in
all black and has slick black hair. He is accompanied in this
image by men in military outfits standing by black trucks. This
follows conventions of a Bond villain as he is shows to be dark
and dangerous. He is also in this sequence shown looking at
money. This along with his eye show his imperfections and stick
to the stereotypes of a bond villain.

8. This shot shows the money and wealth in the area that the film Is set. This
follows the Bond film conventions as the James Bond films are usually set in
areas with high wealth. Also the Union Jack in the background sticks to
the British patriotism in the Bond films. Also the iconic British Bentley in the
background adds to the British theme of the shot.
This shot challenges Bond conventions of a Bond film as the main ‘Bond
Girl’ is shown to be lifeless under water. The reason this challenges Bond
conventions is because James Bond is meant to be the hero that saves
the damsel in distress. This image of the lifeless Bond girl shows that Bond
can/could be beaten by someone.
This show challenges Bond conventions as usually James Bond is portrayed
as a hard character where as in this shot his emotional side is bought out.
In this trailer Bond is shown to have actually fallen for a girl. This is his fatal
floor in this film and is uncharacteristic of bond.