A2 UNIT G324
ADVANCED PORTFOLIO IN MEDIA
RESEARCH AND PLANNING
The Leigh Academy
YOUR ASSESSMENT MATERIALS
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Annie Trailer Analysis
This is an establishing shot of the New York City skyline. This goes with conventions
as this shot is used at the start of films or trailers to set the scene if the fillm. The sun
is rising in the background, this is a positive symbol and a symbol of hope. It also
shows a new day and a new beginning which ties into the film and the main song.
This screen shot shows the girls in an orphanage sitting on their bunk beds. This
shows poverty as they share beds and all the children share a room together. This
follows the original narrative of the film and goes along with the films conventions.
However there is a lot of light in the room and the room is not dark or gloomy. This
suggests all the girls in the orphanage are happy even though they are not in touch
with their parents. This challenges the conventions of films with orphanages as they
are usually dark and gloomy (Oliver Twist).
This shot shows the girls at the orphanage stood on different levels of the building.
One girl is throwing little off the balcony whilst another shields herself with a bin lid.
This goes along with the stereotype that children without parents are chaotic and
have no order. There are no adults in this shot showing the children are left to their
own devices and have no authority figure.
This picture shows the first sign of care from Jamie Foxx’s towards Annie. This goes
against conventions as the male character is a politician and political figures are
usually shown as being cold hearted and ruthless. He puts himself on the line to save
the girl, this foreshadows the relationship between the male and the girl.
Annie Trailer Analysis
Again this shot shows the chaos of the orphanage. Also the song in the
background is ‘Hard knock life’ this leads us to believe the children at the
orphanage are not under control. They are throwing plates around the kitchen in
Iron Lady Poster
There is a clear blue
background, this goes
along with conventions
as it is basic and makes
the image of Margret
Thatcher stand out.
However you could say
that this develops
conventions as Mrs.
Thatcher was a strong
conservative and blue is
the colour of the
Conservative party.Half of Thatcher’s face is an
image of the houses of
parliament. This challenges
conventions as the main
image is distorted by the
side image, this shows the
viewer that the film will have
a political slant and that the
houses of parliament are
key to the film.
The slogan at the top of the poster
says ‘Never Compromise’ this links
with the title and shows that
Thatcher was seen as a strong lady
and someone who would never
give in. This slogan goes along with
conventions as it links to the main
theme of the film.
The name of the films is the
‘Iron Lady’ this develops
conventions as even though it
links to the main character it
does not give away what the
film is about. It is the main
characters nickname so if you
did not know this then you
would not know what this film
was about. Therefor this
develops but also challenges.
Masthead: The masthead is challenging conventions as it is
placed behind the main image. This means that the
masthead is hidden behind a large image. This would
mean that people would not be able to see the EMPIRE
logo and could lead to people missing the masthead.
Puff: The puff challenges conventions as it does not puff out
and almost looks as if it is hidden. This goes against the idea
of a puff as a puff is meant to stick out or ‘puff’ out of the
page. This shows that the puff is less important and does not
need stand out.
Cover Lines: The cover lines on this magazine cover
challenge conventions as they are in two different fonts.
The opening of the cover line is in a smarter more formal
font which matches the film whereas the main text is in a
bolder font. This does not follow the conventions of a
magazine cover as the cover lines are usually clear and in
the same font.
Background Image: The background image is developed
to fit the pirate theme of the film. This is done to add
scenery to the cover and the background is also blurred.
The blurred effect helps the main image to pop out of the
page, this is nice as it makes the main image clearer to the
The main image: The front image of Captain Jack Sparrow
follows the themes and conventions of a film magazine. The
main image shows clearly the main focus of the magazine
which is the Pirates of the Caribbean
Action Genre Trailer Analysis
This is the opening shot of the trailer. The music track in this scene
follows the conventions of the genre as in the background the
classic Bond theme is playing. This is an emotive music piece
and the viewer instantly recognises the conventional theme. This
immediately recreates the excitement and nostalgia for the
audience. The monocrome effect used in this scene is often
used in the genre, creating a classic feel at the beginning of the
trailer and adds to the dramatic dialogue taking place.
This screen shot is shot in black and white like the last expressing
the emphasis on creating nostalgia and mystery in the scene.
The main image in this clip shows Bond shooting someone with a
silenced pistol. This goes with the action theme of James Bond
films and shows the viewer early on that there will be action
along with dialogue in this film, this follows the conventions of
the genre. The low key lighting in this shot shows that the clip is
moody and there will be death in the scene, this follows the
theme of actions films and Bond films. This lighting is typical of a
Bond film as it crates mystery and suspense around the film an
keeps the viewer on the edge of their seat asking questions.
This is the first image we see of the main villain. He is dressed in
all black and has slick black hair. He is accompanied in this
image by men in military outfits standing by black trucks. This
follows conventions of a Bond villain as he is shows to be dark
and dangerous. He is also in this sequence shown looking at
money. This along with his eye show his imperfections and stick
to the stereotypes of a bond villain.
This shot shows the money and wealth in the location that the film Is set.
This follows the Bond film conventions as the James Bond films are usually
set in areas with high wealth, the location is a casino in Monaco. The
Monaco area is famously an area of high wealth which fits into the Bond
conventions. Also the Union Jack in the background sticks to the British
patriotism in the Bond films. Also the iconic British Bentley in the
background adds to the British theme of the shot.
This shot challenges Bond conventions of a Bond film as the main ‘Bond
Girl’ is shown to be lifeless under water. The reason this challenges Bond
conventions is because James Bond is meant to be the hero that saves
the damsel in distress. This image of the lifeless Bond girl shows that Bond
can/could be beaten by someone. The fade cut used to go to and from
this clip challenges Bond conventions. This is because a fade out like this
shows emotion and a connection between characters. Even though in
Bond films James Bond always has a love interest he never usually falls for
them like he does for the lady in this film. This challenges Bond
This show challenges Bond conventions as usually James Bond is portrayed
as a hard character where as in this shot his emotional side is bought out.
In this trailer Bond is shown to have actually fallen for a girl. This is his fatal
floor in this film and is uncharacteristic of bond. It is shown in the trailer that
his feelings for the lady are used against him by the villain (Le Chifre). This
is unlike James Bond as he would usually never let love get in the way of
his mission. This also challenges conventions of a Bond film.
This shot challenges Bond conventions because even though Bond
films are famous for action, James Bond is usually the character in
control whereas in this shot you can see him having a major crash in
the famous Aston Martin sports car. This means that Bond is not in
control and is in danger which is not typical of many Bond films.
Technology In Film Magazine’s and poster’s
• Physical Technology
Camera: The Canon EOS 1DX is used by professional photographers around the
world for it’s high definition photo’s and pixel quality. It shoots at 18.1 million
pixels and 12FPS. Its also captures the picture electronically and would have
an SD card that stores all the photos you take. This can be uploaded via wire
or via internet.
Studio: In a professional recording studio you would need; A camera, a
microphone, a green screen and lighting. These things would mean you
would be able to film news casts or scenes for sci-fi films. The green screen
would be important as it would enable you to create a backdrop for any
scene you need without the actors having to be there. A decent camera
and microphone would be needed to pick up the voices and an image of
• Digital Technology
Computer Hardware: A graphic designer or editor would use a monitor that
showed a 1080P or a 1440P image so that when they were designing or
editing they could see everything in ultra HD and they could see intricate
details. They would most likely run dual or triple monitors so they could have a
large spread of the image. An example of the monitor they would use is the
Acer XB270HUbprz. This monitor has a large 27 inch screen along with a 16:9
resolution. They would also need to use a good graphics card. The GeForce
GTX 980 SLI would provide perfect graphics for editing. The RAM used would
be high as many photos and videos would be needed to be stored on the
computer. 8 Gig of RAM would be the minimum used however it would be
more likely that 16 Gig of RAM would be used.
Photoshop is a photo editing software used by professionals in the photography
industry. It is used for it’s many image manipulating properties such as air
brush, error fixing and being able to apply effects to ‘multiple files’. This is
useful for a graphic designer as it enables them to apply any effects and
• Printing Process
The modern printing press allows manufacturers to print thousands of
copies of magazine or newspapers in a short space of time. This
enables mass production and quick distribution of the product.
Film Trailer Technologies
• Physical Technology
Camera: The Arri Alexia is a typical industrial film camera. It is used for it’s
fantastic quality and many different functions. It has a 16:9 sensor and is
known as a very lightweight camera. This would make the use of this
camera a lot easier and would make it versatile in use. It also has space for
two SD cards which allows for much memory space.
Microphones: A typical microphone that would be used is a Rode NTG2. This is a
shotgun style microphone that comes with a wind sock to block out external
noise. This ensures that the dialogue is all the viewer can hear and there is
not any background noise.
Lighting: Film makers would use many large industrial lights as this would provide
flexibility for lighting and would provide a range of different lighting
• DVD burning
DVD burning is an easy way to transfer film and video from one person to another,
cheaply and with relative ease. This enabled people to make multiple copies of
films they filmed on a recorder. This also made it easy for film companies to easily
distribute their films in a cheap way.
• DCP packages
A DCP package is the digital equivalent of a film reel. This is what has over taken the
35mm film reel as digital film has emerged in the modern age. A DCP is easier to use
than a film reel as it is all online and there is no physical reel to look after or use. This
is seen to be more accessible in the modern age.
Streaming is the most modern platform used for sharing film, music and TV. This enables
consumers to view new film, TV and music on demand without having to leave their
homes. Services such as Netflix and and Spotify are streaming services that enable
a vast collection of films, TV shows and music to viewers for a price per month.
Whereas sites like Youtube and sound cloud stream videos and music for free and
that are available to all. There are also many other streaming sites that make media
free and available for all users.