How does E- Commerce work?

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Jagriti Prasad

How does E- Commerce works?

Marketing

Commercial transactions conducted
electronically on the Internet.
© Copyright 2015 Jagriti Prasad

How does it work ?
© Copyright 2015 Jagriti Prasad

Traditional Marketing Channel
© Copyright 2015 Jagriti Prasad

E- commerce marketing channel
Business – to – Consumer (B to C)
Customer
Organisation/Business
Website
Order
Processing
© Copyright 2015 Jagriti Prasad

E- commerce marketing channel
Business – to – Business (B to B)
Wholesaler
Organisation/Business
Website
Order
Processing
Customer
Sells
© Copyright 2015 Jagriti Prasad

E- commerce marketing channel
Customer – to – Customer (C to C)
Customer 1 Customer 2
Website
Places advertisement
Receives products
Receives money
© Copyright 2015 Jagriti Prasad

What is in it for the seller?
© Copyright 2015 Jagriti Prasad

• Cater global market
• Pull System (Just In Time) helps increase the
productivity of the organisation
• Reduces cost (eliminates middle men)
• Helps provide better customer services
• Makes business processes faster and efficient
• Reduces paper work (by digitizing the
information)
© Copyright 2015 Jagriti Prasad

What is in it for the customer?
© Copyright 2015 Jagriti Prasad

Shop anywhere in the world
© Copyright 2015 Jagriti Prasad

Shop at your convenience
© Copyright 2015 Jagriti Prasad

24 hours access
© Copyright 2015 Jagriti Prasad

No checkout queues
© Copyright 2015 Jagriti Prasad

• Discounted prices (due to increase
competition among the organisations)
• Easy comparison (select the cheaper and
better option)
• Faster than browsing around the street
• Easy refund, replacement policies
© Copyright 2015 Jagriti Prasad

Disadvantages
© Copyright 2015 Jagriti Prasad

• Unable to inspect the product before
purchase
• Risk of fraud
• Chances of delay in delivery
• Long/delayed refund of payment
© Copyright 2015 Jagriti Prasad

How does e-commerce websites work
as a mediator?
© Copyright 2015 Jagriti Prasad

• Provide online shop to sellers
• Provide warehouse facility
• Helps with the product pictures
• Helps in inventory management
• Provide delivery assistance
• Provide customer service assistance
• Charges commission
© Copyright 2015 Jagriti Prasad

Jagriti Prasad
jagriti_knp@yahoo.com
www.linkedin.com/in/jagritiprasad
twitter.com/JagritiPrasad1
www.slideshare.net/JagritiPrasad
https://plus.google.com/jagritiprasad
http://jagritiprasad.wordpress.com

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How does E- Commerce work?

12. • Cater global market • Pull System (Just In Time) helps increase the productivity of the organisation • Reduces cost (eliminates middle men) • Helps provide better customer services • Makes business processes faster and efficient • Reduces paper work (by digitizing the information) © Copyright 2015 Jagriti Prasad

18. • Discounted prices (due to increase competition among the organisations) • Easy comparison (select the cheaper and better option) • Faster than browsing around the street • Easy refund, replacement policies © Copyright 2015 Jagriti Prasad

22. • Provide online shop to sellers • Provide warehouse facility • Helps with the product pictures • Helps in inventory management • Provide delivery assistance • Provide customer service assistance • Charges commission © Copyright 2015 Jagriti Prasad

23. Thanks!!

24. Jagriti Prasad jagriti_knp@yahoo.com www.linkedin.com/in/jagritiprasad twitter.com/JagritiPrasad1 www.slideshare.net/JagritiPrasad https://plus.google.com/jagritiprasad http://jagritiprasad.wordpress.com

How does E- Commerce work?

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