Elie Auvray, Chief Product Officer and Co-Founder of Jahia takes audience to the year 2028 and explains what we see as the future of digital and how we will continue to support brands delivering great experiences. About Jahia: Jahia is an international software vendor that provides the most complete and integrated open-source Java Digital Experience Platform unifying CMS, Portal, Digital Marketing and Commerce.

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A great event
paving the way to
a wonderful future
eauvray@jahia.com

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A day
in 2028

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Think
back
11
years
…and where
we are now!

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In case you forgot

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…and where we are now
Typical the first and last thing we do in the day
…and where
we are now
Probably the first and last
thing we do in the day

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Changes
○ Type of content and delivery
○ Traditional commerce (think Data2Data)
○ Human+Machine (voice !)
○ Marketing!
○ Service when I need it, in real time

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Brian Solis
“The Amazon Effect”

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Foundations
Data, data and data
Customer Data
Be able to speak data with a virtual assistant
API economy: modularity and openness are KEY
Simplicity

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Foundations
Data, data and data
...and data privacy
API economy: modularity and openness are KEY
Simplicity

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Today
should
pave
the way
for the
Future
Be Open
Be Modular
Be SIMPLE

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1.
Your DXP got
cloud power backup
(literally)

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Making the
experience
infrastructure
simpler, so you do
not have to even
think about it...

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… to get things
done

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2.You got the power
to launch all your ambitious
personalized cross-channel
initiatives.
Headless or not.
Global and local.
Simple.
Fast.

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3.
Work with
your tool of choice
- even the legacy ones -
and connect to
the next big thing

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Tomorro
w (2019)

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“You’ve got start with the
customer experience and work
back toward the technology,
not the other way around.”
Steve Jobs, 1955-2011

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1.
Thinking
about
experience
building

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Anthracite
Edit Mode

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New Local Site Manager

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Not
enough !
UX
UI
UX
UI
UX
UX
UI
UX
UI
Customer
feedback
UX
UX
Customer
feedback Customer
feedback
UI
UI
UI
UX
Customer
feedback

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New
Content / Experience
production journey
○ Customer Centric
○ UX first approach
○ No Big Bang

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2.
Continue to make
personalized
headless more
simple
(and still less …
static)

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3.
Your DXP, industrialized
on your cloud (as ours)

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4.
Practical AI

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5.
Customer Data
are central.
Make it yours.
Leverage it.
Protect it.

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Thank you !