The first installment of presentations on live streaming and the industry as a whole in addition to how the development of social live streaming apps are effecting today's digital world.

1. Live Streaming 101:
Introduction to Effective Live Streaming
w/ Jake’n’Bake
Presented by:

2. Overview
WHO IS JAKE’N’BAKE?
LIVE STREAMING TODAY
PLATFORM MODEL - SOCIAL LIVE STREAMING
CURRENT INDUSTRY
TOP STREAMERS - INKE 映客
WHY LIVE STREAM?
GETTING STARTED
STREAMING EXPERIENCE

3. Who is Jake’n’Bake?
Most recognized foreigner live streamer in China
0 to 225k+ fans since January 2016
Accumulated earnings of over $50k USD
Involved in and observed live streaming since early 2011
B.S. in Marketing from Cal State Northridge, 2014
Studied Chinese language in Shanghai, China from 2014 - 2016
on CSC scholarship
Discovered by the CEO of Livestar while streaming in China
Community Manager
November 2016January 2016

4. Live Streaming Today
Recognized brands
Uses
Personal
Business
Events
FOMO Killer
Space is new, a lot of flexibility
Standalone platforms

5. Platform Model - Social Live Streaming
Simple, straightforward - Anyone can stream!
Typically mobile based
Typical Live Stream Channel Types:
Social / Personality
Talent / Specific Interest
Curated Content
Ability to monetize directly in the app
Typically from viewers from gifts purchased in-app
Streamers can “Cash Out” their earnings

6. Current Industry
Platform model in China is considered a phenomena
Within the last year and a half, industry has boomed
New to the west
Created a new type of influencer - Live Streamer
Existed on Twitch
Shift towards live streaming as a new marketing channel
Oreo, Adidas, Sony, Xiao Mi

7. Top Streamers - Inke 映客
Streamer Time Earnings $USD* In-app Followers
Zai Da Ren 6 mo. $3,000,000 629k
Sunlike 10 mo. $1,500,000 420k
Zi Hao 1 year+ $2,000,000 557k
● Top streamers in China are now viewed at the level we view top
YouTubers here in the west.
● Created their own brands, working with bigger brands, even
staring in movies and TV shows.

8. Why Live Stream?
Personal:
Space is not saturated - imagine YouTube 10 years ago
Live streaming is still developing - you can truly
impact the industry
Ability to create an immediate revenue stream - no
partnerships needed
Expand current brand to new, innovative platform
Business:
Stay ahead of the video marketing curve
Cost-effective
Allows a brand to improv and be adaptable
Allows for transparecy - behind the scenes
Changes video marketing from passive to reactive
More easily forge a community, allowing users to
connect

9. Getting Started
Your Username
Your Profile Picture
Navigating the App
Top Streamers
Search
Featured Page
Following Page
Promotional Banners
User Profile

10. Streaming Experience
Caption
Geo-tagging
Profile Picture - Mini Profile
Viewer List - Live Viewer Count
Star Bucks - Contributor List
Chat - Handle the Trolls!
Streamer Features
Likes - Counter

11. Viewing Experience
Similar to Streaming UI
Sharing + Golden Star!
The Gift Store!
Virtual gifts can be sent to streamers
Gifts purchased with Star Coins
Star Coins purchased in the Gift Store or User
Profile
Gifts allow streamers to earn Star Bucks
Star Bucks can be cashed out through PayPal

12. Mastering Streaming
Perfect the mechanics
Develop your brand and channel
personality
Connect with others and get your name
known
Educate your viewers
Be consistent and schedule content
Create personal gimmicks
Earning Your Money
Don’t feel guilty, encourage support!
Earnings are cashed out - PayPal

13. Conclusion
Live streaming as a whole is still developing
Industry has already boomed in China
Social live streaming apps leading the way
The new social platform
For personal - not saturated
For business - ahead of video marketing curve
Direct monetization for content creators
Big brands constantly watching the live
streaming sector and how to leverage it
Check out Livestar and choose your 3 favorite streamers
Live stream 3x for 30min each minimum
Google “social live streaming” and check industry news
In 1 week, report your favorites, personal thoughts, and
findings about live streaming and its potential to me
Challenge For You

14. Questions?

15. Thank you!
Contact: Jake@Livestar.com
: @jakenbakeLIVE