How a partnership between The Wikipedia Library, OCLC, and 4 partner Universities is helping libraries expose their collections online.

1. ALA Annual 2014/Las Vegas, NV
Wikipedia and Libraries:
increasing your library’s
visibility
Cindy Aden; Merrilee Proffit; Jake Orlowitz ,et al
OCLC Business Development & Research,
Director, Wikipedia Library
With panelists from Rutgers University and Montana State University

2. Panelists
• Jake Orlowitz, Wikipedia editor (Ocassi) and Director,
Wikipedia Library
• Merrilee Proffitt, Senior Program Officer, Research, OCLC
• Lily Todorinova, Undergraduate Experience Librarian,
Rutgers University
• Kenning Arlitsch, Dean of the Library, Montana State
University
• Cindy (Cunningham)Aden, Director of Partner Program ,
Business Development, OCLC

3. Program Outline
• Setting the scene: research overview
• Wikipedia: background
• Rutgers University: research on
undergraduate behavior
• Montana State University: creating library
visibility
• Connecting to library content: OCLC KB API
• Conclusion: questions and follow-up

4. Merrilee Proffitt

5. “Discovery happens elsewhere…”
Lorcan Dempsey, OCLC Research

6. Why Wikipedia?
• Highly ranked (#6 in global traffic via Alexa)
• Starting point for research
– Learning black market and GWR
Google > Wikipedia > References
• Ideologically aligned with library mission
– Access to knowledge – for free
• Shared appreciation of quality sources

7. Shared challenges!
–Disambiguation is important!
–Wikipedia articles utilize Authority
Control

8. http://webempires.org/wikirank/top/

9. Special challenges
• In order to collaborate, negotiate with… who?
• Community of editors is
– Distributed and virtual
– Pulled in by heterogeneous interests
• Culture of combating “link spam”

10. Jake Orlowitz

11. Librarypedia
The Future of Libraries and Wikipedia
@JakeOrlowitz, User:Ocaasi

12. Wikipedia’s mission
Imagine a world in which every
person on the planet shares in the
sum of all human knowledge.

13. Wikipedia’s scale
30 million articles
286 languages
2 billion edits
8000 views per second
500 million monthly visitors
5th most popular website
2000x larger than Brittanica

14. Wikipedia’s volunteers
20 million registered
80,000 active users
1,400 admins

15. Wikipedia’s Foundation
San Francisco
200 employees
Donor funded
Non-profit
No-ads!

16. Wikipedia’s pillars
Neutrality
Verifiability
Consensus
Civility
Openness

17. Wikipedia’s reliability
“Many eyeballs make all bugs shallow”
As accurate as Britannica
Virtual filter
Errors fixed quickly over time

18. The Library Connection
WP Only as good as our sources
Libraries have the best sources
Wikipedia has the most eyeballs
Connect a circle of research
and dissemination

19. The Wikipedia Library
Gain access to paywalled sources
Facilitate research for editors
Connect with libraries
Lead to free and local sources
Promote open access

20. Access partnerships
Credo, HighBeam,
Questia, JSTOR,
Cochrane Library,
Oxford University Press,
British Newspaper Archive, Royal Society,
Keesings World Reports, BMJ...

21. Thinking big
What if every publisher donated
free access to the 1000 most active
Wikipedians in that subject area?

22. Wikipedia Visiting Scholars
Academic tradition
Research affiliates
Unpaid, remote positions
Full access to collections
Liason to Wikipedia’s community

23. Thinking big
What if every library or research institution had
one Wikipedia on staff to access their
collections and build the encyclopedia?

24. University partnership
Institutional donation
5 -10 thousand editors
Subscription license
High cost
Technical implementation
(OAuth)

25. Thinking big
The Wikipedia Library
Powered by NYU??

26. Resource exchange
WP:RX
Fair use
Academic sharing
Global
OA Button

27. Thinking big
What if any editor anywhere in the
world could be given a fair-use, full-text copy
of the source they need?

28. Fulfillment tool
OCLC Pilot
IP affiliation
Proxy Resolver
Open URL
University initiative
WP:TWL/OCLC

29. Thinking big
What if every reference in a Wikipedia article
had the link to the full text source next to it?

30. OA signalling

31. Thinking big
What if every reference in a Wikipedia article
tagged whether it was free to read or reuse?

32. Wikipedia, Libraries = natural allies
Wikipedia is the starting point for research
We lead readers back to sources at libraries
So they can think critically about subjects

33. Lily Todorinova

34. Rutgers University Libraries
Lily Todorinova, Undergraduate Experience Librarian
Lily.todorinova@rutgers.edu
Yu-Hung Lin, Metadata Librarian for Continuing Resources,
Scholarship and Data
Yuhung.lin@rutgers.edu

35.  Overview
 Research study
 Role of Wikipedia Editors
 Future steps

36. ALA Midwinter
1/24/2014
2014 Jan Feb Mar Apr May Jun Jul 2014
Interview Wikipedia
Visiting Scholars
4/1/2014 - 4/30/2014
Wikipedia and Research
Trajectories Study
4/28/2014 - 5/7/2014
Initial meeting with subject
librarians about the project
5/23/2014
Brainstorming topics
5/23/2014 - 6/5/2014
Final topics are selected
6/9/2014
First conference call between
librarians and Wikipedia Visiting
Scholars
6/12/2014
Analyzing data of
Wikipedia and Research
Trajectories Study
5/7/2014 - 7/31/2014
Training of Wikipedia
Visiting Scholars on
library databases
6/16/2014 - 6/30/2014
Today

37. 1. Research Study
30 participants, 20-30 min Qualtrix survey
 Answer a set of questions about your
understanding of evaluating and using academic
and non-academic sources
 Read a pre-selected Wikipedia article and give
feedback on its authoritativeness, intent and
quality by using a provided brief rubric; list your
alternatives if the Wikipedia article does not
supply sufficient information

38.  Good News: 87% responded correctly to
the pre-test
 In the responses, the important
considerations when selecting sources for
papers (in order):
1. Ease of access (whether I can open it up
immediately)
2. Relevancy and authority of the source
The length and nature of the bibliography of the
source was considered “Not Important”

39. “In general, when you read articles on Wikipedia, are you
likely to follow the links in the References or Notes
section at the end of the article to find additional
information?”
15
10
5
0
Very
Unlikely
Unlikely Likely Very Likely

40.  After reading a Wikipedia page, students were
most likely to do the following (in order):
1. Search Google for more information
2. Search Wikipedia for another related article
3. Go to the library’s webpage and use the
databases
4. Use the Reference section of Wikipedia to find
more information on their topic
5. Search the library’s catalog for books

41. 2. Role of Wikipedia Editors and Library Subject Specialists
 Identify Wikipedia content gaps in the specific subject areas
(e.g., Cultures, Diversity, and Inequality – local and global) that
are relevant to the curriculum
 Women in Jazz, Newark Jazz history, Asian immigrant
experience in New Jersey, Cultural competence in health care
 Write/Co-write new article(s) or edit existing content in above
topics to enrich the depth and authoritative of Wikipedia content
and provide reliable Rutgers University Libraries licensed
resources and Rutgers University digital content to close the
identified gaps
 Wikipedia editors engage with Rutgers librarians and provide
training and guidance in the culture for Wikipedia editing to
enable them to be effective Wikipedia editors

42. 3. Next Steps
 In-depth analysis of research data
 Study of faculty’s use of Wikipedia
 Curriculum scan
 Determine the value and utility of Wikipedia for
teaching research skills and supporting the
Rutgers curriculum
 Design uses for Wikipedia in the Rutgers
University Libraries services (librarians can train
editors, work with faculty, and students, promoting
and facilitating among library colleagues, etc.)

43. Project Website:
https://en.wikipedia.org/wiki/Wikipedia:GLAM/Rutge
rs
_________________________________________
____
Thank you!
Lily Todorinova, lily.todorinova@rutgers.edu

44. Kenning Arlitsch

45. Does Google Know Us?
Semantic Identity
on the Web
Kenning Arlitsch
Dean of the Library

46. Google’s Perception of MSU Lib - 2012

47. Google Maps

48. Where does Google get its information?

49. Trusted Sources for Search Engines
• Wikipedia/DBpedia
• No Wikipedia presence?
– You don’t exist to search engines
• Influences to Google’s Knowledge Graph
– Google Places/Google My Business
– Google+
– FreeBase

50. Wikipedia - 2012

51. DBPedia entry - 2012

52. Google Places - 2012

53. University of Montana - 2014

54. University of Montana 2014

55. Freebase – Univ of Montana Library

56. Freebase – Mansfield Library

57. Why?

58. Search:
“Wikipedia authoritative source”

59. Extend the logic
• What other concepts are poorly defined?
– “Library?”
– “Institutional Repository”
• Search “NBA teams” vs. “institutional
repositories”

60. DBPedia Library “Entity” Definition

63. What’s a librarian to do?
• Linked data as expression of network of
concepts
– things vs. strings
• Establish a semantic identity

64. How?
• Define libraries and library concepts in
Wikipedia
– Beware of *pedia culture and process
• Engage with other trusted data sources
– Google Places/Google My Business
– Google+
– FreeBase
• Mark-up metadata with schema.org

65. Montana State University Library - 2014

67. 2014 Freebase entry

68. Google+ entry

69. MSU Library - 2014

70. MSU Library Semantic Web Team
• Kenning Arlitsch, Dean
• Patrick OBrien, Semantic Web Director
• Jason Clark, Head of Library Informatics and
Computing
• Scott Young, Digital Initiatives Librarian

71. Cindy Aden

72. The OCLC KB API
• OCLC KB is designed as a cooperative KB, accepting
input and edits from participants.
• “Automating the content supply chain,” by getting
publishers to contribute content collections and
holdings information, making it easy for the library to
see its full holdings.
• API will put libraries in front of users at point of need
on third-party sites, like EasyBib and Wikipedia.

74. Wikipedia Pilot
• A user, logged into Wikipedia, can download a script
enabled with the OCLC KB API.
• User will be associated with an affiliated library, via
IP address or Institution Code.
• Articles, available full-text, can be viewed while the
user is on Wikipedia.
• If a library’s KB is not registered with OCLC, the API
will attempt to locate the library’s URL resolver or
open access full-text.

77. Register your library’s e-collection
• Use OCLC’s WorldShare management interface to
access your WorldCat knowledge base and register
your collection manually by identifying all the
collections to which your library subscribes.
• Sign up for the PubGet service—your credentials are
shared with OCLC which is authorized to harvest your
holdings from content providers. Details of the
PubGet service are here:
http://www.oclc.org/knowledge-base/start.en.html

78. Transfer your KB to OCLC:
• Working with OCLC’s implementation staff,
output your library’s knowledge base file from
your local resolver, and OCLC will ingest it into
the WCKB. (SerialsSolutions, SFX, and EBSCO
all allow sharing of their KBs.) Documentation
for individual link resolvers is available on the
WCKB documentation page:
• http://www.oclc.org/support/services/knowle
dge-base/documentation.en.html

79. Automatic updates to the KB:
OCLC has agreements with EBL and ebrary, where
they will automatically send holdings information to
OCLC as libraries buy their content, as authorized by
the library. Libraries need to contact EBL and ebrary
to indicate that they wish their holdings to be sent
OCLC.
Libraries subscribing to ScienceDirect from Elsevier
can request that their holdings information be
shared with OCLC directly.

80. Most important of all:
To begin this process a library must first request
activation of your KB, please click here to fill out
a request form:
http://www.oclc.org/content/forms/worldwide/
en/wckb-request.html

81. Partners with KB API linking
• Easybib.com
• Bibme.org
• CitationMachine.net
• Sciencescape.com
• Citavi.com
• Wikipedia.org

82. Cindy Aden
Director, Partner Program, OCLC
adenc@oclc.org
@cindycpaa
Explore. Share. Magnify.