2. “Port Sultan Qaboos will be converted from a commercial port to a fully
integrated tourist port. All commercial import, export, general cargo
and container activities will be shifted to Sohar Industrial Port”
~ Royal Directive from His Majesty Sultan Qaboos bin Said (July 2011)
HIS MAJESTY SULTAN QABOOS BIN SAID
3. 0201
AN INVESTMENT OPPORTUNITY LIKE NO OTHER
Inaugurated in 1974, Port Sultan Qaboos, was the first commercial port in the Sultanate of Oman. In 2011, His Majesty Sultan Qaboos bin Said issued directives to transfer the
commercial activities of Port Sultan Qaboos to Port Sohar and convert Port Sultan Qaboos into an integrated tourist port. Port Sultan Qaboos is located at the heart of Muttrah,
which originally was the centre of commerce in Muscat. Muttrah has one of the oldest traditional souks in the Arab world, with a history stretching back over 200 years and
is the most visited tourist destination in Oman.
Mina Sultan Qaboos will be re-developed as a high quality Waterfront Destination, over a number of development phases. This will enhance the historical area of Muttrah and
transform the Port Sultan Qaboos into the region’s no.1 Waterfront destination, whilst providing the public with greater access to the Waterfront by reintegrating the port
area with Muttrah and the city of Muscat.
Mina Sultan Qaboos Waterfront is a development without equal. It will serve as the gateway to Muscat. Centred around water, something perpetually valuable and precious,
Mina Sultan Qaboos Waterfront will redefine the experience of Muscat and provide investors with a significant opportunity to participate in a unique and unparalleled
marketplace offering. Mina Sultan Qaboos Waterfront is a regeneration initiative that aims to unite the Muscat of yesterday with the vision of Muscat tomorrow.
The transformation of Port Sultan Qaboos into a tourism based mixed use waterfront destination will provide a vibrant, active and high quality public realm to Muscat whilst
at the same time integrating with and enhancing the existing surrounding historical area of Muttrah. Mina Sultan Qaboos will be transformed into the region’s primary
waterfront destination, with a strong sense of ‘local Omani identity’. The project will blend traditional Omani heritage and aesthetics with modern technology, and focus on
sustainability and harmony with the environment. The project is envisioned as a pedestrian waterfront community with a mixed-use component that integrates the local
heritage and culture while creating a 21st century cosmopolitan feel.
Mina Sultan Qaboos Waterfront is the only strategically located project in Oman that will offer investors the opportunity to partner with the Government of the Sultanate of
Oman and in the process become land developers and realize capital gains from the development of the no.1 location in Oman. Mina Sultan Qaboos Waterfront project will
become the leading authentic Waterfront in the GCC.
CONTENTS
Introduction p2
The Vision p3
Key Fundamentals p4
Market Opportunities p5-6
Concept Plan p7-8
Development Zones p9-10
Proposed Corporate p11-12
Activities
Case Study p13-14
Investment Opportunities p15
Information contained in this document is subject to change or
variation & subject to detail design. The artists renderings are
for illustrative purposes only and are subject to change without
notice.
Projected return on equity invested is around 15%.
Photos sourced from the Ministry of Tourism. MUTTRAH
4. 0403
THE VISION
• A world-class waterfront development of outstanding beauty and interest that
celebrates the maritime history of Muscat and showcases the very best of Omani
culture, heritage and innovation to a global audience.
• An exciting and vibrant year round tourism destination that is rich in activities,
entertainment and experiences and that quickly establishes itself as the No.1
visitor attraction in Oman.
• A lifestyle community that provides the population of Muscat a true “downtown
hub” and that serves as a catalyst for the broader regeneration of Muttrah.
• A platform for commercially successful business enterprise and a stimulus for
significant job creation.
Imagine a grand city on the sea,
whose harbour welcomes the world.
KEY FUNDAMENTALS
100% UNIQUE DESTINATION
• The opportunity to create a world-class waterfront development, upon the site of a former port, is completely unique within
Muscat and will ensure the project stands out within an increasingly competitive market.
A CLEAR MARKET GAP
• Muscat does not currently benefit from a main downtown area where friends, families and associates can congregate
together and enjoy a wide range of restaurants, cafe’s, shops, museums, galleries, hotels etc - Mina Sultan Qaboos will fill
this void.
MULTIPLE INVESTMENT OPPORTUNITIES
• The project will offer numerous investment opportunities and attractive returns at the holding company and the individual
asset level.
LOCATION & STUNNING NATURAL BEAUTY
• Not only does the site benefit from a strategic location within the old heart of Muscat it also benefits from outstanding
natural beauty. The surrounding mountain landscape creates a stunning backdrop to complement the dramatic sea, marina
and fort views.
ECONOMIES OF SCALE
• The sheer scale of the Port Sultan Qaboos development site offers the opportunity to develop a diverse range of attractions,
activities and real estate usages that will provide a strong competitive advantage.
The project
will blend
traditional
Omani heritage
and aesthetics
with modern
technology,
and focus on
sustainability
and harmony
with the
environment.
LIVE. DINE. SHOP. WORK.
5. 05 06
MARKET OPPORTUNITY
TOURISM - A HIGH GROWTH MARKET
• The tourism sector in Oman and specifically Muscat continues to enjoy robust growth. Tourism arrivals have grown by 9%
per annum since 2010 and Muscat hosts over 60% of all guest nights. As a key component of the Government’s economic
strategy, the tourism sector is underpinned by strong fundamentals.
• In recent years, the leading hotels in Muscat have shown strong performance in terms of occupancy, rate and RevPar.
However, much of the current stock is dated and behind modern day standards. The hotels in Mina Sultan Qaboos will offer a
variety of consumer experience unrivalled within the city.
MUSCAT REAL ESTATE MARKET - UNTAPPED POTENTIAL
• The residential market in Muscat has shown steady growth over the last three years, with prices in premium locations
reaching close to peak levels of 2008. Mina Sultan Qaboos has the potential to become the most sought after waterfront
address in Muscat.
• Both the retail and office markets of Muscat are forecast to see sizable growth in supply over the coming years. In this
context offering a clear point of differentiation is key. The unique characteristics of the project site will ensure that the
shops, restaurants, cafes and offices of Mina Sultan Qaboos are fully differentiated.
Mina Sultan Qaboos is primed to become the No.1 tourism
attraction in the country.
Muttrah has one
of the oldest
traditional
souks in the
Arab world,
with a history
stretching back
over 200 years
and is the most
visited tourist
destination in
Oman.
• Inbound tourism up 9% per
annum since 2010
(Source = WTTC 2015)
• Muscat hosts over 60% of all
overnight stays
• Average expenditure per stay
is $740
• GCC = 38% of tourists
• Asia = 21% of tourists
• Europe = 18% of tourists
• Passenger numbers through
Muscat show 11% annual
growth since 2002
• Leisure tourism = 34%
• Business tourism = 19%
• VFR = 40%
6. 07 8
01
02
18
21
03
04
05
06
07
08
09
10
11
12
22
13
14
15
13 17
16
24
16
16
20
23
16
08
19
19
19
16
19
20
H
H
H
H
H
H
H
08
08
07
07
01
01
0 50 100 250 500
RIYAM
PARK
AL
INSHIRAH
MUTTRAH
FORT
LAYOUT (INCLUDING BUILDINGS) SUBJECT
TO DESIGN - FOR ILLUSTRATION PURPOSES ONLY
MUTTRAH
SOUK
SUR
AL
LAWATIA
SHUTAIFY
BAY
CRUISE
LINER
HARAT
AL SHAMAL
HAY AL
MINA
JIBROOH
MUTTRAH
8. PUBLIC PROMENADE
9. SUPER YACHT MARINA (150 BERTHS )
10. MOSQUE
11. BANQUET
12. BEACH CLUB & BRANDED RESIDENCES
20. ROP - CUSTOMS & IMMIGRATION
21. RESTAURANT / CAFE
22. HEALTH / WELLNESS SPA
23. COMMUNITY FOOTBALL & CLUBHOUSE
24. ROCK PARK & WALKWAY
CONCEPT PLAN
On the left, there are views from Port Sultan Qaboos and the
satellite image of the Port and Muttrah. On the right, there is the
concept master plan for the new waterfront. The plan combines
tradition and heritage, convenience, superb location, and exquisite
dining experiences, to make Mina Sultan Qaboos Waterfront a
vibrant must-see destination.
PORT SULTAN
QABOOS
H. HOTELS
1. MUTTRAH PUBLIC PROMENADE
& TRAM
2. MUTTRAH FISH SOUK
3. FISHERMANS WHARF & CAR PARK
4. ROYAL PRECINCT
5. VARIOUS ATTRACTIONS
6. WATERFRONT PUBLIC PLAZA
7. MIXED USE / DESTINATION RETAIL
8. PUBLIC PROMENADE
9. SUPER YACHT MARINA
(150 BERTHS )
10. MOSQUE
11. BANQUET & SPA
12. BEACH CLUB & BRANDED
RESIDENCES
13. UTILITIES COMPOUND
14. LEISURE, TENNIS CLUB &
BRANDED RESIDENTIAL
15. NFC, TUG, COASTGUARD, ROYAL
NAVY BERTHS & ROP
16. FUTURE DEVELOPMENT ZONES
17. GRAIN SILOS
18. FISHERMEN & DHOW BERTHS
19. MIXED USE & BRANDED
RESIDENTIAL / RETAIL
20. ROP - CUSTOMS & IMMIGRATION
21. RESTAURANT / CAFE
22. HEALTH / WELLNESS SPA
23. COMMUNITY FOOTBALL &
CLUBHOUSE
24. ROCK PARK & WALKWAY
LEGEND
7. 109
CRUISE LINER
BERTHS
FUTUREDEVELOPMENT
MARINA
BERTHS
FISHERMEN
BERTHS
FISH
SOUK
NFC, TUG ,
COASTGUARD
& ROYAL NAVY
BERTHS
HARAT AL
SHAMAL
SUR AL
LAWATIA
HAY AL
MINA
MUTTRAH
FORT
RIYAM
PARK
MUTTRAH
HARAT AL
H
H
H
H
H
H
H
MINA SULTAN QABOOS -
WATERFRONT : DEVELOPMENT ZONES
ZONE: NAME :
1 A Fishermans Wharf
2 Resort Zone
3B Al Inshira Zone
4A Hay Al Mina
H Indicative Hotel Locations
4B Royal Zone
Utilities Zone
Future Development Zones
1 B Waterfront Heart
3A Cruise Zone
DEVELOPMENT ZONES
Embodied within Omani architecture are timeless aspects of proportion, robustness,
simplicity, ornament, and a local response to the hot climate and its intense daylight.
Mina Sultan Qaboos Waterfront will re-energise the core of Muttrah and Harat Al Shamal
and create a hub of activity, where people return once again to live, work, shop and spend
time with family and friends. A continuous pedestrian boardwalk will be developed along
the basin edge and high quality terraced public open spaces fronted by active, outward
facing, mixed use development.
ZONE 1 –
WATERFRONT HEART
• Fisherman’s Wharf, Fish Souq
• 5 Star Marina Hotel
• 4 Star family hotel
• Hotel Operated Branded
residential apartments
• Starter apartments for first
time buyers
• Destination Shopping-
Waterside Restaurants &
Cafes, Boutiques, offices,
entertainment and cultural
facilities
• Super Yacht & Leisure Boat
Marina
• Buildings heights - 2 to 4
levels.
The destination shopping
experience will be Omani Style
Arabesque. Natural stone
corridors, high archways,
subdued lighting and arabesque
decors.
Alleyways will be lined with
various retail outlets - an
eclectic mix of authentic
handicrafts, jewelry, fashion
wear, perfumes, carpets,
furnishings, sports items,
books; dining, a department
store, several internationally
known flagship stores, as
well as a unique children’s
“edutainment” and the
conveniences of modern times
- from groceries to currency
exchange.
ZONE 4 - HAY AL MINA
• Economy/Budget Hotel
• First Time Buyers Starter
Homes
• Public facilities including a
local clinic
• Mixed use facilities including
local convenience shops,
football field and clubhouse
• Buildings heights - 2 to 8
levels.
ZONE 3 - CRUISE ZONE
• Upmarket design focused
retail experience
• Upscale boutique hotel
• Hotel operated Branded
residential apartments
• Buildings heights - 1 to 4
levels.
ZONE 2 - RESORT ZONE
• Upscale 5 Star Resort hotel
• 4 Star Resort hotel
• Conference & Banquet facility
• World Class Wellness Spa &
Residences
• Cafes & shops
• Beach Club & Residences
• Sports, tennis & leisure club
• Children’s Village
• Clusters of elegant hotel
branded townhouses and
apartments
• Buildings heights - 2 to 7
levels.
DEVELOPMENT ZONES
Mina Sultan Qaboos has received expressions of interest from the following hotel groups - Mandarin Oriental, Hyatt, Viceroy,
Hilton, Taj, Banyan Tree, Chedi & Four Seasons to manage the hotels in the Waterfront.
8. 11
MINA SULTAN QABOOS
WATERFRONT COMPANY
Infrastructure,
Common Areas
Master
Community
Management
Home Owners
Associations
Infrastructure
Management
Service Charges
Management,
Investment &
Finance
JV Management
Funding
Investment
Legal &
Contractual
Procurement
Health & Safety
Omanisation
Human
Resources
Economic & Social
Tourism
Development
Arts & Culture
Stakeholder
liason
Research-Trends
& Forecast
Community
Groups
Skills Training
SME
Development
Operations
Retail
Management
Marina Leasing &
Management
Security
Management
Cleaning and
maintenance
services
Harbour Master
Management
(Port Services
Corporation)
Cruise ship
management
Business
Development
Hotel Joint
Ventures
Commercial
Leasing
Retail & Food &
Beverage Brands
Hotel Leasing
Tour Operator
Sales & Marketing
Sale of
residential
Property
Resales of
Branded
Residential
Property
Leasing of Retail
& Food &
Beverage
Outlets
Rental of
Properties
Event
management
Development
Master planning
Design
Management
Development &
Construction of
Properties
Development
Control
Tenant Fit Out
Coordination
Development
Delivery Team-
Consultants
Enviromental
Control
A project specific Waterfront
Development & Operations Company
will be established. The need for
establishing a private sector company
is based on the complex redevelopment
requirements of the site and to enable
private sector participation.
PROPOSED CORPORATE ACTIVITIES
Sound investment
opportunities
through promoting
sustainability
and economic
diversification are
key goals of Mina
Sultan Qaboos
Waterfront.
MINA SULTAN QABOOS
WATERFRONT COMPANY
12
MUTTRAH SOUQ
MUTTRAH CORNICHE
ROYAL OPERA HOUSE
9. 13 14
Over the past thirty years some of
the world’s most innovative real
estate developments have taken
place at waterfronts. From Boston,
Baltimore, Vancouver and Toronto
in North America, to Cardiff,
London, Rotterdam and Barcelona
in Europe, and Sydney, Melbourne,
Singapore and Osaka in the Pacific
Rim, waterfronts worldwide have
become the new retail, leisure and
entertainment destinations in
port cities. Successful waterfront
projectshavere-establishedtherich
cultural and historic links between
land and water in many port and
river cities across the globe.
To amplify the opportunity at Sultan
Qaboos Port, detailed below are
the key characteristics and data of
V&A Cape Town Waterfront, which
occupies the same area of land as
Sultan Qaboos Port.
CASE STUDY - V & A WATERFRONT CAPE TOWN
• The V&A Waterfront has a mix of long-term high
profile retail and business tenants
• 64% (383,833sqm) has been developed
• 36% (220,035sqm) available for development
• Approximately 45% of the area is allocated to
residential development
• The old harbour in Cape Town was transformed over
10 years to become one of the worlds leading mixed-
use waterfront developments
• Has become the local and tourist “heart” of Cape
Town, linking the city to the waterfront
• 23 million visits per year-60% from Cape Town
• 19,000 people work at the waterfront on a daily basis
• 10 Hotels (Boutique, 5 star, 4 star & 3 star), including
a One& Only Hotel
• 10 Hotels
• 450 retail shops
• 150 commercial tenants
• 80 restaurants & cafes
• 600 built and sold luxury apartments, townhouses &
penthouses, with further under development
• 400 rental apartments and self-catering units
• 8,500 parking bays
• 22 Historical and cultural landmarks
• 20 leisure attractions
• 1 SME business incubator-Craft market
• 1 SME business incubator-Fresh & Organic Food
market
• 200 Small business enterprise incubator stalls
• Extensive children’s entertainment & aquarium
10. 15
The opportunities include investing in the
following elements of the project:
EQUITY INVESTMENT (FOUNDING
SHAREHOLDERS) IN THE MINA
SULTAN QABOOS WATERFRONT
COMPANY
•
• Up to 49% of the Company will be made
available.
INVESTMENT IN THE UNDERLYING
ASSETS OF THE MINA SULTAN
QABOOS WATERFRONT COMPANY:
• Joint venture investment in the Retail &
entertainment assets
• Joint Venture investment in Hotels in the
waterfront or outright acquisition of hotels
plots:
• Five Star Marina Hotel
• Four Star family hotel
• 5 Star Resort hotel
• 4 Star Resort hotel
• 5 Star Conference & Banqueting facility
• 5 Star World Class Wellness Spa
• 5 Star Upscale boutique hotel
• 3 Star Economy/Budget Hotel
JOINT VENTURE INVESTMENT
IN THE FOLLOWING POTENTIAL
BUSINESS UNITS:
• Property Finance Company
• Facility Management Company
• Landscape & Cleaning Company
• Insurance Company
• Security Company
• Waste Removal/Management Company
• Cleaning Company
• Property Management and Leasing Company
To register for information or to arrange an
investor presentation please email:
investors@portsultanqaboos.com
INVESTMENT OPPORTUNITIES
MINA SULTAN
QABOOS
WATERFRONT
COMPANY
Other Service
Companies
Joint Ventures
Strategic Investors-
Founding
Shareholders
Government
of Sultanate of
Oman
49%51%
Development of
Operation of Mina
Sultan Qaboos
Waterfront
It is expected that share packages of around
2.5%-5% of the Company will be made available
for sale. This will be carried out by a placement
of shares in the new company. The Company
will be formed to develop a mixed-use real
estate offering, without equal.
SHAREHOLDING
