More Related Content Similar to How To Build Links Your Competitors Can't Steal... (20) More from James Brockbank (9) How To Build Links Your Competitors Can't Steal...6. This is often looking for quick wins to
build links which competitors have but
you don’t...
9. And if you’re spying on your
competitors links, you can bet they’re
also spying on yours!
12. ... and solve the problem of how to earn
links your competitors can’t steal.
14. and prove that you don’t need to be a
huge brand to earn top-tier coverage.
15. Let me show some evidence that links
contribute to SEO success...
27. Our client wasn’t a big name brand but
a newly launched short term insurance
provider.
43. Build up your own bank of successful
campaigns...
Ahrefs > Pages > Best by links
44. Build up your own bank of successful
campaigns...
Ahrefs > Pages > Best by links PRexamples.com
45. Build up your own bank of successful
campaigns...
Ahrefs > Pages > Best by links PRexamples.com
Twitter
48. Tools to help you find the questions
being asked...
Buzzsumo Content Analyzer
49. Tools to help you find the questions
being asked...
Buzzsumo Content Analyzer Answerthepublic.com
50. Tools to help you find the questions
being asked...
Buzzsumo Content Analyzer Answerthepublic.com
Google Autocomplete
53. How to find what’s trending in an
industry...
Buzzsumo Trending Now
54. How to find what’s trending in an
industry...
Buzzsumo Trending Now Google News
55. How to find what’s trending in an
industry...
Buzzsumo Trending Now Google News
Target Publications
59. Once you’ve got your concepts, you
need to validate these with 6 quick
questions...
62. 1. What’s the main headline?
2. Is it topically relevant?
3. Has it been done before?
63. 1. What’s the main headline?
2. Is it topically relevant?
3. Has it been done before?
4. Where will we get the data?
64. 1. What’s the main headline?
2. Is it topically relevant?
3. Has it been done before?
4. Where will we get the data?
5. Who would cover it?
65. 1. What’s the main headline?
2. Is it topically relevant?
3. Has it been done before?
4. Where will we get the data?
5. Who would cover it?
6. What makes it linkable?
66. If an idea doesn’t make it through
validation, scrap it or refine it...
70. There needs to be something of value
on the other end of a link...
72. It’s all about maximising links and
minimising unlinked brand mentions
74. You don’t need a fancy interactive
asset to earn links, however...
75. A great story can earn coverage
regardless of the format you choose.
76. You just need to choose the most
effective way to present your
campaign...
87. 1. Build a media list
2. Write your outreach email
88. 1. Build a media list
2. Write your outreach email
3. Send your campaign
89. 1. Build a media list
2. Write your outreach email
3. Send your campaign
4. Follow up
90. 1. Build a media list...
Who writes about the topic?
91. 1. Build a media list...
Who writes about the topic? Use a media database...
92. 2. Write your outreach email...
Headlines for subject lines...
93. 2. Write your outreach email...
Headlines for subject lines...
Use emojis in subject lines for a better open rate...
94. 2. Write your outreach email...
Headlines for subject lines... Simple to the point emails...
Use emojis in subject lines for a better open rate...
96. 3. Send your campaign...
Track opens and clicks...
Optimal send time is before 9am...
97. 3. Send your campaign...
Track opens and clicks... Monitor Google News...
Optimal send time is before 9am...
105. Reach out to the publication, highlight
the value on the link and politely
request it’s added in...
106. You won’t win every time, but can pick
up extra links which you’ve already put
in the hard work to land...
107. Digital PR remains the most effective
way to earn links your competitors will
struggle to steal...