How To Land Top-Tier Links As A Small Business On A Budget - Digital Olympus - 20/06/18

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Big links aren't just for big brands. My Digital Olympus session looked at how you can land top-tier links as a small business on a budget.

Marketing

@BrockbankJames#DigitalOlympus
JAMES BROCKBANK - MD & FOUNDER
Big Links Aren’t Just For Big Brands...
How To Land Top-Tier Links As A Small Business On A Budget

@BrockbankJames#DigitalOlympus
Let’s cut to
the chase...

@BrockbankJames#DigitalOlympus
If you want to
succeed at SEO...

@BrockbankJames#DigitalOlympus
You need
BIG
links!

@BrockbankJames#DigitalOlympus
Links which
look like this...

@BrockbankJames#DigitalOlympus
And which deliver
organic visibility
growth that looks
like this...

@BrockbankJames#DigitalOlympus
You’d probably think I’m
crazy.

@BrockbankJames#DigitalOlympus
Don’t you need
big budgets to
land big links?

@BrockbankJames#DigitalOlympus
Ba
ng head her
e

@BrockbankJames#DigitalOlympus
You just have to get
smart...

@BrockbankJames#DigitalOlympus
Think big and
execute within
your budget
constraints.

@BrockbankJames#DigitalOlympus
- Steve Jobs
The most powerful
person in the world
is the storyteller.

@BrockbankJames#DigitalOlympus
Journalists
cover
stories...

@BrockbankJames#DigitalOlympus
...not
content.

@BrockbankJames#DigitalOlympus
I’m sorry, but they don’t care about your fancy,
big-budget interactive...

@BrockbankJames#DigitalOlympus
Only the
story.

@BrockbankJames#DigitalOlympus
So change your
focus...

@BrockbankJames#DigitalOlympus
There’s a
simple formula
to follow...

@BrockbankJames#DigitalOlympus
Big Links
=
A Great Story
Told To The
Right People

@BrockbankJames#DigitalOlympus
Ideas Cost Nothing...

@BrockbankJames#DigitalOlympus
Let’s stop just
talking about
the theory...
And look at things
you can actually
do to produce real
results on a low
budget.

@BrockbankJames#DigitalOlympus
Start With
The Story...

@BrockbankJames#DigitalOlympus
01. Start With The Story...
During ideation
sessions, evaluate
every idea by
asking 3 simple
questions.

@BrockbankJames#DigitalOlympus
01. Start With The Story...
What’s
the hook?

@BrockbankJames#DigitalOlympus
01. Start With The Story...
What do potential
headlines look
like?

@BrockbankJames#DigitalOlympus
01. Start With The Story...
Does anyone actually
give a sh*t?

@BrockbankJames#DigitalOlympus
01. Start With The Story...
If this comes easy,
there’s a good chance
you’ve got a great story!

@BrockbankJames#DigitalOlympus
Use Free
Public Data

@BrockbankJames#DigitalOlympus
02. Use Free Public Data
The best stories
are backed with
authoritative data.

@BrockbankJames#DigitalOlympus
02. Use Free Public Data
But that doesn’t
mean you need to
spend money to
get it.

@BrockbankJames#DigitalOlympus
02. Use Free Public Data
Forget expensive
surveys...

@BrockbankJames#DigitalOlympus
02. Use Free Public Data
There’s thousands of free
data sets available which
are just waiting to be used
in a creative way...

@BrockbankJames#DigitalOlympus
02. Use Free Public Data

@BrockbankJames#DigitalOlympus
Forget big,
fancy
productions

@BrockbankJames#DigitalOlympus
03. Forget big, fancy productions
They’re nice
but a waste of
resources when
you’re working to
a budget.

@BrockbankJames#DigitalOlympus
03. Forget big, fancy productions
Remember,
journalists just
want the story!

@BrockbankJames#DigitalOlympus
03. Forget big, fancy productions

@BrockbankJames#DigitalOlympus
Include A
Regional
Hook

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook
Regional journalists
LOVE talking about
their town or city.

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook
Use this to your
advantage.

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook
Take public data
and compare
towns and cities to
each other.

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook
Think
about it...

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook
If you compare all
69 cities
in the UK with
each other...

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook
That’s
69
different regions
whose local press
you can outreach to.

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook
Alongside
national and
industry specific
publications

@BrockbankJames#DigitalOlympus
04. Include A Regional Hook
Don’t blame
the budget...

@BrockbankJames#DigitalOlympus
THANK YOU!
james@digitaloft.co.uk @BrockbankJames
#DigitalOlympus

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