How To Use PR Tactics To Build Better Links - State of Search 2020
•
2 likes•841 views
In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to How To Use PR Tactics To Build Better Links - State of Search 2020
Similar to How To Use PR Tactics To Build Better Links - State of Search 2020 (20)
More from James Brockbank
More from James Brockbank (9)
Recently uploaded
Recently uploaded (20)
How To Use PR Tactics To Build Better Links - State of Search 2020
- 1. How To Use PR Tactics To Build Better Links. James Brockbank - Managing Director & Founder, Digitaloft 10/26
- 2. One of the biggest challenges that SEOs face is how to scale link building.
- 3. To gain a competitive advantage, you need to be building links that your competitors can’t easily replicate.
- 4. If you’re chasing the same strategy as everyone else, how. can you expect to. win?
- 5. Your competitors are most likely building links with... Paid Placements. Guest Posts. Resource Links.
- 6. These are tactics that your competitors can easily copy...
- 11. Create something awesome & make sure that everybody knows about it...
- 12. Link building shouldn’t take place in its own silo. The best strategies...
- 13. ● Earn links that are actually clicked on by people who could become your next customer. Link building shouldn’t take place in its own silo. The best strategies...
- 14. ● Earn links that are actually clicked on by people who could become your next customer. ● Earn links from sites that your target audience is visiting. Link building shouldn’t take place in its own silo. The best strategies...
- 15. ● Earn links that are actually clicked on by people who could become your next customer. ● Earn links from sites that your target audience is visiting. ● Earn links from within content that positions you as experts in your sector. Link building shouldn’t take place in its own silo. The best strategies...
- 16. It all starts with a great idea...
- 17. Having great ideas is the hardest part of digital PR.
- 18. A great story makes outreach so much easier.
- 19. There’s a sweet spot that your digital PR efforts should sit in...
- 20. Everyone has different ways of coming up with ideas.
- 21. Let’s dive deep into the ideas behind 4 successful campaigns… (3 Digitaloft campaigns + 1 we love…)
- 24. How do we make a noise for a startup in a competitive space?
- 25. Lifestyle publications are driven by product roundups & style guides.
- 26. Buzzsumo can help you find the best performing content on any topic.
- 28. How could we take inspiration and make this our own without sales data?
- 29. Public data that demonstrates popularity...
- 30. And influence.
- 31. There’s a big difference between inspiration and imitation.
- 32. Multiple stories to maximize coverage...
- 33. Multiple stories to maximize coverage...
- 34. But how did this land in the press?
- 38. Result = Topically relevant authority links at scale...
- 40. Top Takeaway #1: Monitor what others are doing & take inspiration from their campaigns.
- 43. 2. Launch something bigger and better…
- 49. Our ‘Pet Rich List’ went bigger and better than the articles already out there.
- 52. Content can be FUN and ENTERTAINING and still build authority links...
- 53. Be reactive to breaking news...
- 57. Top Takeaway #2: Read the publications you want links from and make article content bigger and better.
- 62. Every follower is worth £0.0043 to an influencer.
- 63. What could we do with this data?
- 64. Every marketer needs a Pinterest swipe file of formats...
- 65. Calculators are a proven type of linkable asset.
- 70. Create an evergreen asset and links will still be earned long after you stop promotion.
- 72. Top Takeaway #3: Build a swipe file of formats and pair these with different data sources.
- 73. 4. Find a format that works, then flip it…
- 78. This is super smart for three reasons…
- 79. 1. When you can hook a story nationally AND to every state, you’ve hit gold.
- 80. 2. Refresh the data every year and pitch out again.
- 81. 3. Find new factors to analyze and flip the format.
- 83. Top Takeaway #4: When you find something that works, flip it and double down.
- 84. You don’t always need to reinvent the wheel...
- 86. Pixel Mill, 44 Appleby Road, Kendal, LA9 6ES Spaces, 77 Farringdon Rd, London, EC1M 3JU james@digitaloft.co.uk @BrockbankJames /in/james-brockbank/ THANK YOU!