Presented at YoastCon 2019, this session looks at common reasons why content-led link building campaigns fail and, more importantly, actions which you can take to maximise link acquisition.
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019
1. MAIN HEADER
EXTRA SPACE
James Brockbank, Managing Director & Founder
Practical & Actionable Insights To Help You Launch
Killer Content Campaigns ...
THE REAL REASONS WHY YOUR
CONTENT ISN’T EARNING LINKS
21. How can you differentiate your idea
from similar campaigns?
22. • Update stats & data to make the campaign
current (think annual)
23. • Update stats & data to make the campaign
current (think annual)
• Add a fresh perspective or viewpoint
24. • Update stats & data to make the campaign
current (think annual)
• Add a fresh perspective or viewpoint
• Add a controversial angle
25. • Update stats & data to make the campaign
current (think annual)
• Add a fresh perspective or viewpoint
• Add a controversial angle
• Make it bigger and better
96. • Short vs long email
• Bullet point headlines vs single story
97. • Short vs long email
• Bullet point headlines vs single story
• Embedded images vs no images
98. • Short vs long email
• Bullet point headlines vs single story
• Embedded images vs no images
• Press release attached vs pasted
below your signature
99.
100.
101. Keep testing and build up data around
what works best for YOUR campaigns.