The Anatomy of a Landing Page that Converts: If you are using digital advertising to send visitors to your home page as the starting point of your sales funnel, then you might want to think again – a well-architected landing page is much more likely to convert visitors into leads. Let us know how we can help get you more conversions. Give us shout! E Pick Web Design & Marketing (512) 643-7425 epicksales@gmail.com

1. The Anatomy of a
LANDING PAGE
THAT CONVERTS
POWERED BY:
E PICK WEB DESIGN & MARKETING
A WSI CERTIFIED AGENCY

2. Home page
≠conversion
Landing page
=conversion
Build it and
THEY WILL CONVERT

3. Grab Your Visitors’
FOCUS AND ATTENTION
Landing page must focus your visitors’ attention

on the end goal:
LEAD CAPTURE
  

4. Starting Points to a
SUCCESSFUL LANDING PAGE
1 Identify
customer persona 2 Clarify end goal
3 Design a landing page
geared for conversion

5. Less is More:
NIX ACCESS CLUTTER

 
Remove unnecessary content from
landing page (e.g., menu + any other distractions)
HEADLINE
-biggest + boldest
-natural extension to the original ad/email message

6. Images or videos to
support your offer
= clear CTA
Surprise and Delight
WITH IMAGERY


7. K. I. S. S.
KEEP IT SUPER SIMPLE
• Short-n-sweet copy
• Straight to the point
• Use bullets

8. • Near the top
• Keep it short
• Keep it simple
Powerful Placement:
LEAD
CAPTURE
FORM I

9. Powerful Placement:
LEAD CAPTURE FORM II

10. The more hoops a lead has to jump
through, the less likely they are
to complete the process.
We Warned Ya ‒
THIS IS NOT THE CIRCUS
=

11. Considerable
PIECEMEAL ADDITIONS
Add testimonials
Add strong bite-sized content
Boost your creds
 



12. Sum-it-Up:
MEASURE + GROW
Measure your success
A/B test + tweak
Improve conversion rate




13. LEVEL‒UP YOUR
LANDING PAGE!
Give us shout (or just an email), and let's
build you converting landing pages.
(512) 643‒7425
jgehring@epickmarketing.com