SlideShare a Scribd company logo
1 of 6
Download to read offline
LUXOS Expo in Città Milan 2015
PERIOD: April - October 2015
THEME: The best Milano can offer - Where to go, What to
see, Where to Shop and Where to eat, Sleep and Drink
DIGITAL DOWNLOADS: 50.000
ONLINE DEDICATED LANDING PAGES: 1.000.000 Unique Visitors
TARGET AUDIENCE: High New Worth Visitors Male/Female 50:50
NATIONALITIES: 75% International
In collaboration with Expo in Città and the “Quadrilatero” of Luxury shopping in Milan
(via della Spiga and Via Montenapoleone)
LUXOS will produce the Luxury publication for Expo in Città Milan 2015 Print and Digital
®
iPAD EXTRA!
Scan the QRcode, download
LUXOS digital magazines
EXPO IN CITTÀ CALENDAR
The major events, with links to
the complete version online
CITY GUIDE & MAPS
The very best of Milan, district
by district
FABULOUS FABLES
The Peau d’Âne collection
by Van Cleef & Arpels
TALES OF RETAIL
News from Milan’s
boutique district
CRYSTALLINE DESIGN
Murano and the ancient
craft of glass-making
MILAN
ROME
VENICE
FLORENCE
S/S 2013
luxos.com
MILAN
EXPO &
DESIGN
S/S 2015
luxos.com
LUXOS via della Spiga
OPENING EVENT
- 4 Totem on via della Spiga crossroads
- 2 Screens
(Placed at the beginning and at the end of 		
via della Spiga)
- 2 Panels along via della Spiga
- 10 exclusive invitation for the cocktail&buffet	
at the opening event
2000 EURO
TOTEM
SCREENS
PANELS
COCKTAIL&BUFFET
TOTEM SCREENS PANELS
- 65 inches display- 22 inches H 1.80 mt
L 2 mt
STATIC ADV
&
VIDEO
ADV
STATIC ADV
&
VIDEO
800.000 Visitors
1st MAY to 12th MAY
10000 EURO 14000 EURO 5000 EURO
LUXOS Dinner “La tavola è vita”
- 5 TICKETS for the exclusive dinner
“La tavola è vita”
- 10 TICKETS for the exclusive dinner
“La tavola è vita”
1200 EURO 2000 EURO
OPTION 1
5 INVITATIONS
OPTION 2
10 INVITATIONS
LUXOS Digital
DIGITAL MAGAZINE
WEBSITE
NEWSLETTER
- Expo special section - 6 months coverage
- Expo in città - ticket service
- Links and Landing page for client website
- 1 Expo monthly newsletter
LUXOS PLATFORM:
Website Newsletter
Brand Brand
Digital Magazine
Discover Gucci Cruise collection 2015
Bags, foulard and much more on Gucci Cruise collection
VIA PIETRASANTA 14, 20141 MILANO, ITALY
TEL. +39 02 873 874 00
FAX +39 02 873 877 19
INFO@LUXOS.COM
ELISABETTA COLONNA
M. +39 348 5810 300
ELISABETTA@LUXOS.COM
WWW.LUXOS.COM
OFFICE & CONTACTS
ITALY
LUXOS ITALIA S.R.L.

More Related Content

Viewers also liked

Tourism marketing strategy and plan for Milan and Lombardy
Tourism marketing strategy and plan for Milan and LombardyTourism marketing strategy and plan for Milan and Lombardy
Tourism marketing strategy and plan for Milan and LombardyAndrea Scacchioli
 
DESTINATION MARKETING & BRANDING PLAN - LOMBARDY
DESTINATION MARKETING & BRANDING PLAN - LOMBARDYDESTINATION MARKETING & BRANDING PLAN - LOMBARDY
DESTINATION MARKETING & BRANDING PLAN - LOMBARDYMarco Lancellotti
 
City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).SmartCitiesTeam
 
Bangkok Brand workshop
Bangkok Brand workshopBangkok Brand workshop
Bangkok Brand workshopPaul Vickers
 
Madrid city branding in a nutshell
Madrid city branding in a nutshellMadrid city branding in a nutshell
Madrid city branding in a nutshellEva Anagnostaki
 
Luca Caputo - Smau Milano 24 ottobre 2017
Luca Caputo - Smau Milano 24 ottobre 2017Luca Caputo - Smau Milano 24 ottobre 2017
Luca Caputo - Smau Milano 24 ottobre 2017Luca Caputo
 
City Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and ParisCity Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and Pariszouzoukax2006
 
Madrid & Lyon ~ City branding analysis and critique
Madrid & Lyon ~ City branding analysis and critiqueMadrid & Lyon ~ City branding analysis and critique
Madrid & Lyon ~ City branding analysis and critiqueEva Anagnostaki
 
Redefining the Amsterdam brand identity
Redefining the Amsterdam brand identityRedefining the Amsterdam brand identity
Redefining the Amsterdam brand identityEdenspiekermann
 
Presentatie Inholland
Presentatie InhollandPresentatie Inholland
Presentatie InhollandIsabel Mosk
 
SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...
SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...
SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...Stefan Bauer
 
City branding: Prague's strategic plan
City branding: Prague's strategic planCity branding: Prague's strategic plan
City branding: Prague's strategic plankaterinapolychronaki
 
How strategic spatial planning contributes to the development of urban regions
How strategic spatial planning contributes to the development of urban regionsHow strategic spatial planning contributes to the development of urban regions
How strategic spatial planning contributes to the development of urban regionsPrivate
 
Roberta Milano - Trend digitali nel turismo
Roberta Milano - Trend digitali nel turismoRoberta Milano - Trend digitali nel turismo
Roberta Milano - Trend digitali nel turismoWe Are Marketing
 
City Branding: The case of Stockholm (Sweden).
City Branding: The case of Stockholm (Sweden).City Branding: The case of Stockholm (Sweden).
City Branding: The case of Stockholm (Sweden).SmartCitiesTeam
 
Destination Marketing & Branding - MILANO
Destination Marketing & Branding - MILANODestination Marketing & Branding - MILANO
Destination Marketing & Branding - MILANOMarco Lancellotti
 
Milano Tourism Strategic Plan
Milano Tourism Strategic PlanMilano Tourism Strategic Plan
Milano Tourism Strategic PlanMTM IULM
 
Redefining the Amsterdam City Brand
Redefining the Amsterdam City BrandRedefining the Amsterdam City Brand
Redefining the Amsterdam City BrandEdo van Dijk
 
My Presentation Destination Brand (Dubai) 2007
My Presentation Destination Brand (Dubai) 2007My Presentation Destination Brand (Dubai) 2007
My Presentation Destination Brand (Dubai) 2007riyazi
 

Viewers also liked (20)

Tourism marketing strategy and plan for Milan and Lombardy
Tourism marketing strategy and plan for Milan and LombardyTourism marketing strategy and plan for Milan and Lombardy
Tourism marketing strategy and plan for Milan and Lombardy
 
DESTINATION MARKETING & BRANDING PLAN - LOMBARDY
DESTINATION MARKETING & BRANDING PLAN - LOMBARDYDESTINATION MARKETING & BRANDING PLAN - LOMBARDY
DESTINATION MARKETING & BRANDING PLAN - LOMBARDY
 
Place branding, Auckland
Place branding, Auckland Place branding, Auckland
Place branding, Auckland
 
City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).
 
Bangkok Brand workshop
Bangkok Brand workshopBangkok Brand workshop
Bangkok Brand workshop
 
Madrid city branding in a nutshell
Madrid city branding in a nutshellMadrid city branding in a nutshell
Madrid city branding in a nutshell
 
Luca Caputo - Smau Milano 24 ottobre 2017
Luca Caputo - Smau Milano 24 ottobre 2017Luca Caputo - Smau Milano 24 ottobre 2017
Luca Caputo - Smau Milano 24 ottobre 2017
 
City Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and ParisCity Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and Paris
 
Madrid & Lyon ~ City branding analysis and critique
Madrid & Lyon ~ City branding analysis and critiqueMadrid & Lyon ~ City branding analysis and critique
Madrid & Lyon ~ City branding analysis and critique
 
Redefining the Amsterdam brand identity
Redefining the Amsterdam brand identityRedefining the Amsterdam brand identity
Redefining the Amsterdam brand identity
 
Presentatie Inholland
Presentatie InhollandPresentatie Inholland
Presentatie Inholland
 
SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...
SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...
SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...
 
City branding: Prague's strategic plan
City branding: Prague's strategic planCity branding: Prague's strategic plan
City branding: Prague's strategic plan
 
How strategic spatial planning contributes to the development of urban regions
How strategic spatial planning contributes to the development of urban regionsHow strategic spatial planning contributes to the development of urban regions
How strategic spatial planning contributes to the development of urban regions
 
Roberta Milano - Trend digitali nel turismo
Roberta Milano - Trend digitali nel turismoRoberta Milano - Trend digitali nel turismo
Roberta Milano - Trend digitali nel turismo
 
City Branding: The case of Stockholm (Sweden).
City Branding: The case of Stockholm (Sweden).City Branding: The case of Stockholm (Sweden).
City Branding: The case of Stockholm (Sweden).
 
Destination Marketing & Branding - MILANO
Destination Marketing & Branding - MILANODestination Marketing & Branding - MILANO
Destination Marketing & Branding - MILANO
 
Milano Tourism Strategic Plan
Milano Tourism Strategic PlanMilano Tourism Strategic Plan
Milano Tourism Strategic Plan
 
Redefining the Amsterdam City Brand
Redefining the Amsterdam City BrandRedefining the Amsterdam City Brand
Redefining the Amsterdam City Brand
 
My Presentation Destination Brand (Dubai) 2007
My Presentation Destination Brand (Dubai) 2007My Presentation Destination Brand (Dubai) 2007
My Presentation Destination Brand (Dubai) 2007
 

Expo Milano in Città deck

  • 1.
  • 2. LUXOS Expo in Città Milan 2015 PERIOD: April - October 2015 THEME: The best Milano can offer - Where to go, What to see, Where to Shop and Where to eat, Sleep and Drink DIGITAL DOWNLOADS: 50.000 ONLINE DEDICATED LANDING PAGES: 1.000.000 Unique Visitors TARGET AUDIENCE: High New Worth Visitors Male/Female 50:50 NATIONALITIES: 75% International In collaboration with Expo in Città and the “Quadrilatero” of Luxury shopping in Milan (via della Spiga and Via Montenapoleone) LUXOS will produce the Luxury publication for Expo in Città Milan 2015 Print and Digital ® iPAD EXTRA! Scan the QRcode, download LUXOS digital magazines EXPO IN CITTÀ CALENDAR The major events, with links to the complete version online CITY GUIDE & MAPS The very best of Milan, district by district FABULOUS FABLES The Peau d’Âne collection by Van Cleef & Arpels TALES OF RETAIL News from Milan’s boutique district CRYSTALLINE DESIGN Murano and the ancient craft of glass-making MILAN ROME VENICE FLORENCE S/S 2013 luxos.com MILAN EXPO & DESIGN S/S 2015 luxos.com
  • 3. LUXOS via della Spiga OPENING EVENT - 4 Totem on via della Spiga crossroads - 2 Screens (Placed at the beginning and at the end of via della Spiga) - 2 Panels along via della Spiga - 10 exclusive invitation for the cocktail&buffet at the opening event 2000 EURO TOTEM SCREENS PANELS COCKTAIL&BUFFET TOTEM SCREENS PANELS - 65 inches display- 22 inches H 1.80 mt L 2 mt STATIC ADV & VIDEO ADV STATIC ADV & VIDEO 800.000 Visitors 1st MAY to 12th MAY 10000 EURO 14000 EURO 5000 EURO
  • 4. LUXOS Dinner “La tavola è vita” - 5 TICKETS for the exclusive dinner “La tavola è vita” - 10 TICKETS for the exclusive dinner “La tavola è vita” 1200 EURO 2000 EURO OPTION 1 5 INVITATIONS OPTION 2 10 INVITATIONS
  • 5. LUXOS Digital DIGITAL MAGAZINE WEBSITE NEWSLETTER - Expo special section - 6 months coverage - Expo in città - ticket service - Links and Landing page for client website - 1 Expo monthly newsletter LUXOS PLATFORM: Website Newsletter Brand Brand Digital Magazine Discover Gucci Cruise collection 2015 Bags, foulard and much more on Gucci Cruise collection
  • 6. VIA PIETRASANTA 14, 20141 MILANO, ITALY TEL. +39 02 873 874 00 FAX +39 02 873 877 19 INFO@LUXOS.COM ELISABETTA COLONNA M. +39 348 5810 300 ELISABETTA@LUXOS.COM WWW.LUXOS.COM OFFICE & CONTACTS ITALY LUXOS ITALIA S.R.L.