Klarna Europas

2. Introducing
the game-changing
Klarna Checkout

3. +46%“We increased our sales by 46%” – Ginza.se”

4. • Founded in 2005, with focus on safe and simple online shopping
• World market leader in after-delivery payments
• Present in 15 countries
This is the Klarna Group

5. • 43,000 online merchants across Europe
• 25 million consumers
• 200,000 transactions per day
• 4.6 billion € transaction volume in 2013
(FC 7.1 billion in € 2014)
• You reach 427 million consumers in 15 countries
This is the Klarna Group

6. The Challenge
100 people go to the checkout….

7. The Challenge
…but only 33 complete a transaction.

8. So why do people drop out?
1. Payment options: 71%
2. Security: 69%
3. Technical problems: 59%
4. Too many steps: 54%
5. Personal information: 46%
6. Can’t find credit/debit card: 17%
Källa: BlueCarrot E-handelsundersökning juni
2012, Sverige, Bas: De som har handlat på
internet de senaste 3 månaderna 1038 IP
1 2 3 4 5 6
Why people drop out of/cancel
purchases:
Lack of preferred
payment methods
Too much friction
Feels unsafe Can’t find card details

9. The Challenge
And on mobile devices, conversion is even worse…

10. The Challenge
…with only 16 out of 100 people completing their purchase.

11. So why do people drop out?
1. Payment options: 71%
2. Security: 69%
3. Technical problems: 59%
4. Too many steps: 54%
5. Personal information: 46%
6. Can’t find credit/debit card: 17%
Källa: BlueCarrot E-handelsundersökning juni
2012, Sverige, Bas: De som har handlat på
internet de senaste 3 månaderna 1038 IP
1 2 3 4 5 6
Why people drop out of/cancel
purchases:
On mobile, friction is an even bigger reason
for dropping out.

12. Agreements
Contacts
Returns
Handling
Support
ERP
Integration
Maintainance
Bank transfer
It’s not easy being a merchant nowadays
Credit card
Cash on delivery
Part Payment
Invoice
Agreements
Contacts
Returns
Handling
Support
ERP
Integration
Maintainance
Agreements
Contacts
Returns
Handling
Support
ERP
Integration
Maintainance
Agreements
Contacts
Returns
Handling
Support
ERP
Integration
Maintainance
Agreements
Contacts
Returns
Handling
Support
ERP
Integration
Maintainance

14. Click here to try
Klarna Checkout now

15. Mock-ups
Homepage Product level Checkout & confirmation

16. How it works

17. How it works

18. How it works

19. How it works

20. Give your customers a super-simple and friction-free experience
1. Customers use only top of mind information
This increases your conversion
2. Purchases are made with a single click
You can ship orders instantly
3. Customers free to change payment method
Changes do not affect your order

21. • One supplier
• One integration
• One agreement
• One payout
• One settlement
• One customer support
One integrated solution
Optimised for all devices
A wide range of the most popular
payment methods

22. • “Mobile first” design
• Fully responsive design that adapts to any screen size
• Instantly same conversion on mobile as on desktop
• One-click buying increases conversion by an additional
29% for returning customers
Optimised for mobile
klara.joyce@example.com
Your contact details are
automatically retrieved
Only fill in your email address
Press the button and
you’re done!
Klara Joyce
Safeway 1
Knoxville, TN 12345
Phone: +1 555 102 321
Country: USA

23. • Klarna assumes all risk – no matter the payment method
• Compliant with local data protection laws
No risk. You always get paid.

24. Competitive advantages
Fast and cost-efficient integration
• Usability experts maximize your conversion
• Integration experts get you up and running quick
• More than 25,000 completed integration
• Dedicated local teams in each market
Customer service and Merchant
Support that reduce costs
• 4.9 million contacts annually
• Complaints: less than 0.001%
• 14 market languages
• 200 dedicated staff supporting
your customers
Risk and fraud department gets
you more customers
• World's most advanced statistical models
– knowing your customers shopping behavior
• Database with over 81 million transactions
– reveals suspicious activities
• Live fraud prevention
• Improving acceptance rate
Engineering department optimizes
for your business
• 350-strong engineering department
• Cutting-edge technologies maximizing
uptime and reducing latency
• Hot real-time systems – always online
for upgrades
• 40-strong product team ensuring ensuring
you stay at forefront of e-commerce
product innovation

25. Just some of our merchants

26. References
"Since we implemented Klarna Checkout, we have seen a
conversion rate increase by 29%. In addition, we save
between 20-40 hours of administration effort per month which
allows us to focus on our core business.”
Smartguy.se/stylepit.se
"We did an A/B test for mobile devices and compared our
own checkout with Klarna Checkout. With Klarna Checkout,
we saw our conversion rate increase by 46%. What we want
is a complete solution for mobile devices as well as for
desktop PCs. We’re sure that we made the right choice with
Klarna."
Ginza.se
“In the past 12 months, mobile traffic volume to our site have
doubled. Today, customers expect a great user experience on
their mobile device too and Klarna Checkout is the perfect
checkout solution for this.”
Adlibris.se
Our conversion in the checkout step has increased by more
than 20% with Klarna Checkout.
Parfym.se
“We wanted to find one solution for desktop and mobile and
we feel that we have found the perfect one with Klarna
Checkout. We’re confident that it’ll increase our conversion,
reduce our administration and make our customers even
more satisfied when shopping with us.”
Lekmer.se
“Klarna Checkout really speeds up the process of finalizing
the purchase and there's been a significant growth in the
average order value. With Klarna Checkout we can offer all
payment methods from one supplier, which improves our
service level. Additionally our customer service can focus on
what really matters, serving customers, when Klarna is
handling everything related to payments.”
Discshop.fi
“After letting our customers shop with Klarna Checkout and
our old checkout side by side, we saw a 7.6% higher
conversion rate with Klarna Checkout. That's clearly a result
which we’re very happy with.”
Ridestore.se