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Facebook Mobile Strategy
James Reed - @MiddleReed
James Reed - @MiddleReed
How Have They Been Doing?
“Facebook reported that profit more than doubled and
revenue topped estimates for the ninth straight quarter.
62% of Facebook's ad revenue now comes from
advertising on mobile devices”
James Reed - @MiddleReed
How Have They Been Doing?
James Reed - @MiddleReed
Mobile vs. Desktop?
James Reed - @MiddleReed
Unbundling
“Zuckerberg calling features buried inside the main app
“second-class” is a big indicator for how he sees
Facebook’s mobile strategy evolving.”
James Reed - @MiddleReed
Separating Big Blue
James Reed - @MiddleReed
Messenger & Deeplinking
“ It creates a web like experience on mobile and the fluidity
is very engaging, further drawing users in”
James Reed - @MiddleReed
Constellation Advantages
 Creation of fluidity
 Powerful features aren’t hidden
 More time on Facebook
 Bye – bye startups
 Easy sign in
 More apps, more use, more advertising
opportunities
 “It’s scary to move a billion people’s furniture”
James Reed - @MiddleReed
Grow Now, Monetize Later
“They’re like a free play in football. The referee has
thrown the flag but will let the action continue. The
team will get a do-over if they want it.”
James Reed - @MiddleReed
The Facebook Vision
“Our vision for Facebook is to create a set of products that
help you share any kind of content you want with any
audience you want.”

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Facebook Mobile Strategy

  • 1. Facebook Mobile Strategy James Reed - @MiddleReed
  • 2. James Reed - @MiddleReed How Have They Been Doing? “Facebook reported that profit more than doubled and revenue topped estimates for the ninth straight quarter. 62% of Facebook's ad revenue now comes from advertising on mobile devices”
  • 3. James Reed - @MiddleReed How Have They Been Doing?
  • 4. James Reed - @MiddleReed Mobile vs. Desktop?
  • 5. James Reed - @MiddleReed Unbundling “Zuckerberg calling features buried inside the main app “second-class” is a big indicator for how he sees Facebook’s mobile strategy evolving.”
  • 6. James Reed - @MiddleReed Separating Big Blue
  • 7. James Reed - @MiddleReed Messenger & Deeplinking “ It creates a web like experience on mobile and the fluidity is very engaging, further drawing users in”
  • 8. James Reed - @MiddleReed Constellation Advantages  Creation of fluidity  Powerful features aren’t hidden  More time on Facebook  Bye – bye startups  Easy sign in  More apps, more use, more advertising opportunities  “It’s scary to move a billion people’s furniture”
  • 9. James Reed - @MiddleReed Grow Now, Monetize Later “They’re like a free play in football. The referee has thrown the flag but will let the action continue. The team will get a do-over if they want it.”
  • 10. James Reed - @MiddleReed The Facebook Vision “Our vision for Facebook is to create a set of products that help you share any kind of content you want with any audience you want.”