Most investors ask startups to send a pitch deck over before a meeting, a lot of them pass and say no on the strength of that pitch deck. We do things a little bit differently and we've actually made a pitch deck to sell ourselves to startups. We're Founder first and we see ourselves as privileged to be buying some equity in your company.

2. Background 🔮
1. Founded by serial internet entrepreneur and
prolific angel investor, Doug Scott ✅
2. Doug made 25 angel investments in 2 years,
leading angel rounds and bringing in other angel
investors ✅
3. This soon became the Potential UK
AngelList syndicate managed by a
team of 3 ✅

3. Team 💪🏼
Doug Scott
Serial internet
entrepreneur + angel
investor
Built numerous online
businesses such as
rentalcars.co.uk,
discount vouchers,
compare99.
James Routledge
Founded matchchat and
nownative. Raised $1m
in VC and Angel funding.
Products used by 130
websites, reaching 50m
monthly impressions.
Yee-Mun
Co- founded Scarlett of
Soho (acquired), the
world’s first eyewear
subscription service. A
female founders in
tech advocate and
former agency content
strategist.
YC
Co-founded Scarlett of
Soho (acq), managed
multi-national
syndicates for Barclays.
Advisor to Leaf.fm,
Casehub and Hackajob.

4. Criteria 📝
Early stage technology startups* 💡
A working product live 🚀
Minimum 6 weeks of traction 📊
An exceptional founding team** 👭
*We only invest in UK based startups that are SEIS eligible.
**We like to meet teams early, when they are not fundraising, so that
we can build a genuine & authentic relationship.

5. Invest 💰 👔
Syndicate 💸 📞
Advise 👓 📝
Grow 📈 📢

6. Invest💰 👔
We make the first move* ✋🏼
We set the valuation 💯
We agree the legal terms 🔐
We can lead the round** ⚡
*Potential will invest £10k - £25k.
**Our syndicate will invest £100k - £150k.
We usually take up the entire SEIS allocation.

7. Syndicate 💸 📞
We assist our startups in raising their perfect round of funding 👌🏼
Largest and most active angel syndicate in Europe with 193 angels 😇
Steve Pankhurst, David Pritchard, Andrew Weisz, Damien Lane and
more… 👀
Portfolio have raised from ⬇️ and others… ⭐️

8. Advise 👓 📝
Team of entrepreneurs who “get it”* 👂🏼
We understand the struggles 😥
Boast an incredible tech network 📣
Wide skill set from product – sales** 🎳
*Successful and failed founders, we’ve raised VC, sold companies,
killed them. We have the scars.
**We have a wide-ranging background from finance, content,
marketing, operations and sales.

9. Grow 📈 📢
Assist with user/customer acquisition* 🎯
Experts in all forms of online marketing 🎓
PPC, SEO, Social, Content 🎨
Potential.co websites do 3m visits per day** 📶
Potential Newsletter goes to7k people in tech 📧
*We host our portfolio at Potential HQ to show them the black magic of
online marketing.
**Across 30 different profitable online businesses.

10. Featured Portfolio 🔥

15. Testimonials 😎

16. Testimonials continued…😝

17. Investment Model 🎲
10-12 investments per year ⌛️
No fees to startups or investors 🚫
Either; take additional advisory shares for real
value add* 💥
Or; charge a 20% carry to investors on deals
syndicated via AngelList** 🎁
*Standard option agreement with 2 year vesting.
**15% to Potential, 5% to AngelList.

18. FAQ 🔎
Why do we use AngelList? 😇
AngelList, an FCA-authorised company, provides a tech and legal platform that enables us to raise
investment for startups efficiently from multiple investors.
Do investors appear on the cap table? 👥
No, Capita IRG Trustees Ltd. acts as a nominee, holding the shares of the investors to keep the
cap table clean.
Do you lead a round? 💪🏼
Yes, but not always. If it’s a very early-stage round (<£200k), we normally lead. If we co-invest
with a VC, they normally lead.
What is the dynamic between the investors and the syndicate lead? ✋🏼
The nominee investors are legally tied to any actions taken by the syndicate lead.
Do you take board seats? 💺
No, we believe it hampers early-stage growth, but we may take an observer role. However, if we
follow another VCinto a deal, they may elect to have board seats.
What terms do you have in your deals? 📋
We keep things simple and primarily have standard drag & tag, good leaver/bad leaver provisions,
founder vesting and pre-emption rights. We only do simple ordinary stock and have no preferred
shares.