Instagram growth hacking for models.

1. MODELGRAM
Instagram Growth Hacking For Models
Invite Only

2. MODELGRAM AUTOMATION

3. zOur Software:z Our in-house software allows us to target Instagram users with extreme precision. Using our
tracking tools we identify users that have demonstrated digital behaviours indicating that they will be engaged
followers for you - growth hacking your following on an hourly basis to attract tens of thousands of new followers.
zHow It Works:z Our team works closely with you to identify precisely the type of users on Instagram who are
most likely to become engaged fans of yours. We then activate auto like, comment, follow/unfollow bots with this.
zSome Of Our Secret Sauce:z We are able to target from variables such as gender, location, language and a lot
more, but most importantly our software is able to target based on past digital behaviours of every user.
For example: We analyze your followers and identify others who fit similar profile characteristics. We also identify
similar influencers to identify the top 10% of their followers (i.e. their most engaged followers). After doing this we
then interact with these users to convert them into new, engaged followers for you.
MODELGRAM - AUTOMATION

4. zWhat is Growth Hacking:z Growth hacking is the method of applying rigorous testing methodologies to creative
marketing strategies. Using these strategies we’ve grown Facebook pages from 0 to 6.6m Facebook likes, 0 to
400k Instagram followers and more that you can find here.
zA Culture Of Testing:z We obsessively track and test the direct ROI of each of our targeting sources and
actions. We test whether or not targeting specific segments or users are providing more or less ROI in terms of
followers gained. We then remove lower performing targeting, replacing it with higher performing ones whilst still
testing for new audiences on a routine basis.
zEngagement is EVERYTHING:z In everything that we do, we prioritize maximizing your engagement above all.
Growth without engagement is meaningless, and in fact hurts your account (as explained later). As a result we’re
extremely engagement driven, using this to also significantly grow followings.
MODELGRAM - GROWTH HACKING

5. Our objective is NOT only to rapidly grow you a larger following.
Our priority is growing you sustainably with a heavily engaged audience.
We don’t deal in fluff numbers for vanity, engagement is everything.
- James Shamsi, Founder

6. zNO.z We do not ever buy or use fake followers. We also do not work with profiles that have in the past bought a
significant amount. Why? Buying fake followers/likes is how you sabotage and kill your own page in the long-term.
zWant To Kill Someone's Page?:z
It’s simple - buy them fake followers and fake likes, as this destroys their ratios and stats and puts you in a death
spiral in Instagrams algorithm. See next slide for details on why.
MODELGRAM - ARE THESE FAKE FOLLOWERS?

7. zHow Fake FOLLOWERS Kill Your Pagez
By buying fake followers you reduce your engagement ratios, as your total reach divided by your total
engagement become lower than minimum standards - thus giving your profile a ‘low ranking’ in the algorithm.
As a result of this low profile ranking your next posts will get less organic reach (your post is shown to feweer
people), which means you get less engagement as a result. This then further reduces your overall profile ranking,
putting you in a death spiral of being lower and lower ranked in the algorithm.
MODELGRAM - HOW TO KILL A PAGE

8. zHow Fake LIKES Kills Your Pagez Instagram has advanced detection techniques for fake likes, this ranges
from seeing:
- If your picture gets a sudden influx of likes above your past average,
- If the accounts liking your content have no avatar,
- If the accounts liking your content have a skewed follower:following ratio,
- If the accounts liking your content have no account activity that suggests its real,
- If the accounts liking your content, and if this content has genuine engagement on it, and a lot more…
If it’s detected that you have bought fake likes, that post is given a signifcantly low ranking, which reduces the
reach it will get. As a result this post now reduces your overall profile ranking, which reduces your overall reach.
MODELGRAM - HOW TO KILL A PAGE II

9. ENGAGEMENT GROUPS
www.ModelGram.co

10. ENGAGEMENT GROUPS EXPLAINED - I
zWhat Do Engagement Groups Do:z Using engagement groups you can dupe Instagram’s algorithm to push
your content onto the ‘Explore’ Page on Instagram. This is how you go viral growth, rapidly increase your
engagement, and get featured on the ‘Explore’ page.
zHow It Works:z The algorithm looks at a range of factors when deciding how much reach your post will get
(reach = the number of people who see your post). This is important as > reach = > people seeing your content =
> engagement = > growth.
zWhat Does Insta Use To Decide Your Reach?z A lot. It ranges from variables like; the amount of text in your
pictures, whether your media has been uploaded by another account, the hashtags and wording you’re using in
your captions, and even the items in your pictures (using image recognition software, e.g. uploading with the
black and white meme border text will give you reduced reach).

11. zThe Engagement Factor:z One of the most important factors Instagram’s algorithm considers is your
engagement:reach ratio, and who is liking your content. Engagement is of most importance as this is how
Instagram can tell if your post is ‘good’.
Initially your post is shown to your strongest fans that are online at the time, because if they don’t even engage,
then your post is likely not good/low quality. Your post quality is judged on your engagement, i.e. How many
people like/comment your post. High quality posts get a lot of engagement, so will be shown to more people.
zWhat Is Your Engagement:Reach Ratio?z This is the number of people as a ratio who saw your post and
either (A) Ignored it (B) Engaged. EG: If your post has been shown to 100 people but 0.5% engage, that’s a bad
post. It won’t be shown to many people. If 2% engage, it’s a good post, it’ll be shown to more people.
There is a lot more to this, for instance if someone @ tags/mentions a friend vs. ‘likes’ your content, that’s a richer
form of engagement. You won’t tag your friends on a low/medium quality post, but you may like it. So the type of
engagement is also considered as Instagram uses all data available to decide wether your post is good or bad.
ENGAGEMENT GROUPS EXPLAINED - II

12. zIn the eyes of Instagram, not everyone is equal...z
Engagement ratios are important, but who likes your post is also VERY important to determine if your post is
‘good’ and to give it more reach and feature on the ‘Explore’ page.
Here’s an example:
Person A - Likes 100 pictures per day
Person B - Likes 5 pictures per day
Because Person A likes so much content, Person A’s like have less weighting in the algorithm, vs. Person B
who’s like’s are more valuable in Insta’s eyes as they’re more selective about what they like.
Because of this Person B’s ‘like’ means more and is more valuable, and so has more importance in deciding
whether or not your post will go viral and be featured on ‘Explore’.
ENGAGEMENT GROUPS EXPLAINED - III

13. zBIGGER IS BETTERz Bearing in mind each ‘like’ has a different weighting, bigger profiles who have high
followings from 80k - 5m count for much more - with 1m+ ‘Verified’ profiles holding the strongest weighting.
This is where our engagement groups come in…
Our network has accounts with a total network of 450 million followers, with verified accounts. These accounts
then work together to rapidly ‘like’ your content once you post it.
This is GOLD in the eyes of the algorithm, and it’s how you:
1) Get higher reach,
2) Get more engagement,
3) Go viral,
4) Get on the ‘Explore’ page and get more followers.
ENGAGEMENT GROUPS EXPLAINED - IV

14. BRAND DEALS
www.ModelGram.co

15. BRAND DEALS
Our team hunts for and closes brand deals for you, taking a 15% finders cut.
After speaking with you about the type of brands you want to work with, we contact brands that align with
your style and negotiate deals on your behalf. These can range from paid product placement posts, free
gear, makeup tutorials, brand ambassadors and reviews.

16. #WCW NETWORK

17. #WCW NETWORK
Gain access our database of models to find others to connect and collaborate with.
This allows you to coordinate things such as a #wcw posts, where each party posts and tags a picture of the other
(either for 24 hours or permanently). As a result you both mutually gain in followers and cross-pollinate each
others accounts.

18. AGGREGATE ACCOUNTS

19. AGGREGATE ACCOUNTS
Gain access our database of aggregate accounts to begin working with these to supplement your growth.
These pages from accounts with 500k followers who post pictures of models. We work with you to help you get
featured on these pages to further catalyze your growth.

20. MENTORING

21. MENTORING
We’re very selective with accepting applicants because of our mentoring service.
We work with you on a 1-on-1 basis to intimately understand your brand and mentor you optimizing your social
media presence. This ranges from teaching you:
- How to better engage with your fans to drive up engagement,
- How to monetize your following,
- How to create content that will increase your followings loyalty,
- Tricks and tips to manipulate the algorithm to your advantage, and much more.
Working with our Founder James Shamsi directly, you will learn how to grow as a Tier 1 influencer.
Learn more about James on www.JShamsi.com

22. PACKAGES

23. BASIC - $50 / month
- Automation
- 1-on-1 mentoring
- Automation
- Engagement groups
- Access to wcw network and aggregate account database
INFLUENCER $100 / month (recommended)
PRO - $150 / month
- 1-on-1 mentoring
- Automation
- Daily engagement groups
- Access to wcw network and aggregate account database
- Have our team pitch you for brand deals.

24. HOW IT WORKS
3 MONTH COMMITMENT
We believe in long-term growth, no quick one-off overnight results. As a result, we have a minimum 3
month upfront payment requirement for all successful applicants.
For ModelGram to work requires continuous testing and improvement on targeting on a weekly basis,
hence the 3 month requirement. We need to know you see and understand the vision. For you to
experience the true benefits and results we get, you must come on board with a long-term growth mindset.

25. HOW DO I APPLY?
Click HERE to apply.
If you have any issues or questions, please contact james@shamsij.com