SUCCESS THROUGH PEOPLE Given that we’re a recruitment business, success through people perfectly encapsulates what we all need to achieve. • From being brave enough to invest the money and time to find out what our own people think of us via the Times 100 process • To the continuous improvement of our internal L&D ‘Talent Pool’ programme that has allowed us to increase headcount every year since 2008 • To the recent launch of our emerging leaders programme • To the innovation we encourage through our ‘Great Ideas’ incentive to give every single employee a voice • To the recruitment of a ‘social media team’ to ensure that we’re ahead of the curve when it comes to sourcing the best candidates for our clients. Macildowie have built their reputation as the leading independent recruitment business in the East Midlands. Priding themselves on being the best in the business and developing strong, ongoing relationships with clients and candidates ensuring they meet their needs. People are at the centre of Macildowie’s brand values and that’s why they were named as the 7th best small company to work for in 2012 by The Sunday Times.

1. #SUCCESSTHROUGHPEOPLE
Presented by James Taylor
@macs_jamest

2. Who am I? Who are Macs?

3. CIPD- PEOPLE CHALLENGES
Talent piplining – 10% (shows reactive nature of the market still)
Staff Development - 20% - constraint being money to invest in L&D as well
as having the in-house capability to strategise what needs doing and how to
do it
Attraction/Recruitment – 20% pressure of getting it right first time
Engagement/Retention – 50% of the room felt that this was their main
challenge

4. SUCCESS THROUGH PEOPLE
Why - Because success in recruitment is ALL about

5. 4 SETS OF CUSTOMERS
We have 4 customers sets
Clients
Candidates
PRCs
Your own people
To grow, to be sustainable we have to create a
compelling value proposition for all of them.
Give them a compelling reason to choose us…

6. SUCCESS THROUGH PEOPLE
Our success, our legacy as Recruitment Leaders will
be measured by the success of our team
FACT!
Why…
Because we can’t do it all ourselves!
In most Companies it’s the recruiter who has the
relationship/s with the candidates and clients

7. CLIENTS ARE PEOPLE…
There’s excitement within the recruitment industry at
the moment
Rising tide = Revenue growth (or does it?)
Success doesn’t equal more jobs to work on
Success = revenue growth
Which means winning exclusive/retained business
Which means your people need to have advocates
Advocacy = great relationship

8. …SO ARE CANDIDATES…
Impending talent crisis
Yet we’re all completely swamped with applications!
Your clients don’t want to pay you a fee for candidates
they can source themselves
Means you need the best candidates coming to you
first - Probably before they start looking
Which means your people need to be perceived by
candidates as the go-to person in their niche

9. … AS ARE POTENTIAL FUTURE HIRES
Your Leadership/Management team define your
culture
Culture eats strategy for breakfast - everytime
Employer branding is critical
You have to control this by creating a place where
your people are proud to work
= a compelling reason for others to want to join you!

10. THEREFORE…
Your own people are your
most important asset
The guardians of your
brand with your customers

11. The MOST important of the most important…
Your Leadership/Management team
They must live the values
In order to maintain your culture
They must create space for others
In order to create opportunity
They must treat ‘every night like opening night’
They should be thinking about their customers ALL
THE TIME!
Customers have all the answers

12. Culture

14. OUR JOURNEY…

16. How it began…

17. 1997
Lifestyle business
Unbelievably good fun, togetherness
Family
Our business plan

18. 1997 – 2004 (Lifestyle Years)
We have a strategic plan - It’s called “DOING THINGS”
MD of own desk…was our mantra!
But then…we got an itch…

19. 2005 – Florida!

20. 2005 Business Plan
 Maintain a great atmosphere to work in, ensuring that
as we grow we don’t lose the culture and ethos of the
business that has served us so well to date.
 Increase revenue by 20%
 Build formal internal Talent Pool programme
 Be seen as the best place to work in the Midlands
 WOW CUSTOMERS!
 (We also spent a lot of time developing our Vision and Values)
20

21. IT WORKED…

22. 2005 - 2007
We developed our ‘Talent Pool’ Programme
We gave one person, entire responsibility for
recruiting talent into the business.
Between 2005-2007 we recruited all 3 of our current
Associate Directors – into the Talent Pool.
26 of our 43 Consultants
We got even more passionate about our customers
and “going the extra mile”.
We were acquired…

23. But then…

24. 2008 – 2012 – New Macs

25. The New Bus

26. COMMUNICATION
Ask our staff what they
wanted from us
Ask our customers what they
wanted from us

27. FROM THIS…
We launched 2 New Divisions
LinkedIn – how to recruit for free
Social Media team
Great ideas incentives
Developed Market leading Customer
Value Prop
= Best Value not cheapest

28. 2012 – 7th in the Times 100
•
Sunday Times 100 Best Companies doesn’t measure a National Average, it measures those
companies who are brave enough to participate. And that means those brave enough to find
out what their people say about them

29. 2013 – 2018 – ‘Moving On’

30. Built Leadership Team

32. Continuous improvement…
Emerging leaders programme underway
Continue to improve our leading L&D programme
Employee wellbeing is our latest thing =
Help you stay fit,
Help you to eat healthily
Help you to work smarter, not harder
Just introduced flexible working
Just announced we’re giving staff an extra day
holiday
We don’t just say we care – we show it…

34. CONCLUDING THOUGHT…

35. Thankyou…

36. Q&A
#SUCCESSTHROUGHPEOPLE
@macs_jamest