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Tech SEO + Site Migrations - SMX Munich
1.
#SMX | @jammer_volts technical
SEO and site migration
2.
#SMX | @jammer_volts SEOs
have a unique and critical vantage point during migration
3.
#SMX | @jammer_volts Organic
traffic is a reflection of overall site health
4.
#SMX | @jammer_volts Know
your types of migration ● http >> https ● new servers ● URL change
5.
#SMX | @jammer_volts Changing
domains and URL structure? Doing a migration and redesign? Execute one at a time to isolate issues.
6.
#SMX | @jammer_volts Pre-Migration
7.
#SMX | @jammer_volts How
will you measure successful? Define your KPIs
8.
#SMX | @jammer_volts Create
a go-live checklist. Know your people and timings.
9.
#SMX | @jammer_volts Set
a clear go/no-go checklist and plan.
10.
#SMX | @jammer_volts Identify
low risk content and time frame for migration.
11.
#SMX | @jammer_volts Conduct
a content inventory.
12.
#SMX | @jammer_volts Crawl
existing site and compare it to your inventory
13.
#SMX | @jammer_volts Clean
up (as best you can)
14.
#SMX | @jammer_volts Crawl
new site and compare it to your inventory.
15.
#SMX | @jammer_volts Map
redirects
16.
#SMX | @jammer_volts Take
an analytics inventory.
17.
#SMX | @jammer_volts Create
a new view with the same analytics Tracking ID using a view-level hostname filter
18.
#SMX | @jammer_volts Establish
a performance baseline
19.
#SMX | @jammer_volts Try
to break it.
20.
#SMX | @jammer_volts Crawl
production, crawl staging, compare, repeat.
21.
#SMX | @jammer_volts If
your staging ground is public facing, a robots.txt disallow isn’t going to prevent crawling.
22.
#SMX | @jammer_volts If
you’re launching a new code base, test using URL Inspector and Mobile- Friendly Test
23.
#SMX | @jammer_volts @
go live
24.
#SMX | @jammer_volts Verify
domain and set preferences for the new site with Google Search Console and Bing Webmaster Tools
25.
#SMX | @jammer_volts Check
your X-Robots HTTP Responses
26.
#SMX | @jammer_volts Test
your robots.txt
27.
#SMX | @jammer_volts Check
the domain name used in your host elements
28.
#SMX | @jammer_volts Check
server logs
29.
#SMX | @jammer_volts Flush
your CDN
30.
#SMX | @jammer_volts Post-Migration
31.
#SMX | @jammer_volts Submit
sitemaps
32.
#SMX | @jammer_volts Defend redirects
as if they were your legacy. Yes, we still need those.
33.
#SMX | @jammer_volts Most
importantly
34.
#SMX | @jammer_volts @jammer_volts /in/jamie-alberico
Editor's Notes
https://support.google.com/webmasters/answer/6062608
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