UX IN AN AI WORLD

1. 8/15/17
UX IN AN AI WORLD
The Future of Experience Design

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LABS

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GREAT EXPERIENCE

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BAD EXPERIENCE

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GOOD EXPERIENCE

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Invisible experience.

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GREAT EXPERIENCE

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GREAT EXPERIENCE

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Memorable experience.

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UX FOR AI

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UX DESIGN - CURRENT MODEL
PERSONA DATA BEHAVIOR DATA
DESIGNBUILD
TEST / MEASURE

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ISSUES
-Slow
-Hard to scale
-Requires a lot of people
-Not entirely accurate
-Aggregate…not really “personalized”
-Incremental success
-Big ideas?

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UX DESIGN - AI MODEL
PERSONA DATA
BEHAVIOR DATA
DESIGN BUILD
AI
TEST / MEASURE

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PERPETUAL PERSONALIZATION
AI

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What does that mean for UX design?

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Systems & patterns.

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PERPETUAL PERSONALIZATION

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UX DESIGN - AI MODEL
DESIGN BUILD
AI
PERSONA DATA
BEHAVIOR DATA
TEST / MEASURE

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Understanding data.

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PERSONAS & BEHAVIORS
PERSONA DATA
BEHAVIOR DATA
GENDER
AGE
LOCATION
OCCUPATION
INCOME BROWSER / DEVICE
SOURCE
VISITS
PURCHASES
OTHER SITES

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PERSONAS & BEHAVIORS
PERSONA DATA
BEHAVIOR DATA
GENDER
AGE
LOCATION
OCCUPATION
INCOME BROWSER / DEVICE
SOURCE
VISITS
PURCHASES
OTHER SITES

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PERSONAS & BEHAVIORS
PERSONA DATA
BEHAVIOR DATA
GENDER
AGE
LOCATION
OCCUPATION
INCOME BROWSER / DEVICE
SOURCE
VISITS
PURCHASES
OTHER SITES

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RULES
PERSONA DATA
GENDER
AGE
LOCATION
OCCUPATION
INCOME
BEHAVIOR DATA
BROWSER / DEVICE
SOURCE
VISITS
PURCHASES
OTHER SITES
EXPERIENCE

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RULES
PERSONA DATA BEHAVIOR DATA
EXPERIENCE
SUCCESS CRITERIA
YES OR NO?
AI
A
B

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RULES
PERSONA DATA BEHAVIOR DATA
EXPERIENCE
SUCCESS CRITERIA
YES OR NO?
AI
A
B

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PRODUCTS / TOOLS

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GREAT EXPERIENCE

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Everyone’s experience is unique.

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EVERYONE’S EXPERIENCE IS UNIQUE
“GET IT DONE” SHOPPER VIDEO SHOPPER COMPARISON SHOPPER

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EVERYONE’S EXPERIENCE IS UNIQUE
“GET IT DONE” SHOPPER VIDEO SHOPPER COMPARISON SHOPPER

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EVERYONE’S EXPERIENCE IS UNIQUE
“GET IT DONE” SHOPPER VIDEO SHOPPER COMPARISON SHOPPER

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NO LONGER JUST A/B
A B

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DESIGNING SYSTEMS FOR AI
A
B E
C D

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PERPETUAL PERSONALIZATION
A / B / C A / B D / E A / B / D B / C
B / D A / B / E B / E D / E C / E

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SMART PRODUCTS

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Success criteria?

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CHALLENGES
-Daily activity can vary
-Various user roles & permissions
-New features & functionality
-Too helpful

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MOVE FROM INTERFACE SYSTEMS TO…
A
B E
C D

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…PREDICTIVE PATTERNS

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…PREDICTIVE PATTERNS
A
B
C

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MORE HUMAN

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MOODS

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PERSONAS & BEHAVIORS
PERSONA DATA
BEHAVIOR DATA
GENDER
AGE
LOCATION
OCCUPATION
INCOME BROWSER / DEVICE
SOURCE
VISITS
PURCHASES
OTHER SITES

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PERSONAS & BEHAVIORS WITH PERSONALITY INSIGHTS
PERSONA DATA
BEHAVIOR DATA
GENDER
AGE
LOCATION
OCCUPATION
INCOME BROWSER / DEVICE
SOURCE
VISITS
PURCHASES
OTHER SITES
FEELING
PERSONALITY

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Thank you.
@GADSBYO3WORLD
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