A presentation to a group of school staff and local businesses about appealing to and recruiting Generation Z. The presentation was well received and helped facilitate some great discussions on how to embed some of the insights into the curriculum to help young people see the relevance of their learning to the world of work.

1. RECRUITING THE NEXT
GENERATION (Z)
Jamie.Mackay@enterprisem3.org.uk | Skills Strategy Manager
22 January 2020

2. FINALLY: A BIG GROUP HUG BETWEEN
TEACHERS AND EMPLOYERS!

3. THE OFSTED:CAREERS LOVE-IN
 Schools should be encouraging pupils to aspire,
make great choices and explore career pathways
 From age 11-12, pupils should receive:
 unbiased careers advice
 experience of work
 contact with employers
 Reference Gatsby Benchmarks

5. Meet the Centennials

6. They’re vegan; bedroom activists; the first to never
know a world without internet; more traditional than
millennials; open-minded and tech-savvy; grew up in a
time of uncertainty; may be more resilient, realistic and
level-headed; check their smartphones every three
minutes (on average); active on social media -
especially Instagram & Snapchat – for sharing and
viewing photographs; less interested in traditional
celebrities; more interested in YouTubers and Vloggers;
used to having a voice through news sites, social media,
and comments pages…

7.  More careers-focused: “Will a university
degree get me a job?”
 A more traditional mindset than millennials -
more concerned about the job market.
 Value higher education but also concerned
about student debt: University isn’t quite the
rite of passage it was for older generations.
 Recognition that it’s important to have
education. But also work experience too.
 Apprenticeships are on their radar.
Education is a stepping
stone to a dream job
Reference: Meet The Centennials, Guardian (2019)

8.  A generation of entrepreneurs, self-
starters and freelancers with side hustles.
 Want to work towards a wider social
purpose.
 Looking for ‘self-development’ through
CPD and lifelong learning opportunities.
 Want to be part of the bigger picture of an
organisation and understand where / how
they fit.
Self-starters who want
to make a difference
Reference: Meet The Centennials, Guardian (2019)

9.  Digital natives. Sort of.
 Incredibly resourceful and
ambitious.
 Savvy about online privacy.
 Likely to be more financially
conservative.
 Motivated to work towards
traditional goals.
 Care about online and work
communities.
Helping to connect
your business to
new, digital
audiences
Reference: Meet The Centennials, Guardian (2019)

10.  Encouragement and support.
 Mental health taken
seriously.
 Crave openness –
transparency and diversity.
 Flexible working practices.
 Opportunities to grow.
What do we want?
Transparency and trust.
When do we want it?
Now!
Reference: Meet The Centennials, Guardian (2019)

11. Embracing technological
advances
Clean growth strategies
Growth of Generation Y
Accessible customer service
Flexible working (time and space)
Business:
Adapt to survive

12. THANK YOU