Mobile Marketing is being used by more and more consumers to connect with brands. Are you using all the proper tools to connect with your customers via mobile? Find out how in this presentation from Jamie Turner, co-author of "Go Mobile."

1. How to Use Mobile
Marketing to Get
New Customers
Jamie Turner
Author, Speaker and Marketing Consultant
Follow Jamie on Twitter @AskJamieTurner

2. Singapore -- April 10th through 12th, 2013
London -- June 12th through 14th, 2013

3. Let’s Get to Know One Another

4. Introductions
• Co-author of How to
Make Money with Social
Media and Go Mobile
• Regular guest on CNN
and HLN on the topic of
social media and mobile
marketing
• Consults with small, As Seen On
medium and large
corporations

5. #1 Best-Selling Mobile Marketing Book

6. Agenda
Agenda Item Time Allotment
• How Consumers 10 Minutes
Make Buying
Decisions
• How to Use Mobile 10 Minutes
Marketing to Connect
with Customers
• Applauseand 3 Hours
Standing Ovation

7. Mobile Media Facts and Figures

8. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
Tweet these facts by using @AskJamieTurner

9. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
• 93% of those surveyed have
their mobile device within arm’s
reach 24/7 (Source: Morgan Stanley)
Tweet these facts by using @AskJamieTurner

10. Mobile Marketing Facts and Figures
• There are 6.8 billion people on
the planet. 4.0 billion own a
mobile phone. Only 3.5 billion
own a toothbrush (Source:
60SecondMarketer.com)
• 93% of those surveyed have
their mobile device within arm’s
reach 24/7 (Source: Morgan Stanley)
• Gartner Group predicts that by
2013 the number one way
people will access the internet
will be through their mobile
devices (Source: Gartner)
Tweet these facts by using @AskJamieTurner

11. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
Tweet these facts by using @AskJamieTurner

12. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
Tweet these facts by using @AskJamieTurner

13. Mobile Marketing Facts and Figures
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
• Research indicates that if
someone leaves home without
their wallet, they keep going. If
they leave without the mobile
device, they turn around (Source:
60SecondMarketer.com)
Tweet these facts by using @AskJamieTurner

14. Activities Conducted on Mobile Devices
Compare prices online while shopping in store (38%)
Browsing products through websites or apps (38%)
Searching for or using online coupons (24%)
Purchasing products (22%)
Scanning barcode for price or info (22%)
Using location based services to find retail location (18%)
Source: Nielsen

15. Activities Conducted on Mobile Devices
40
30
20
10
0
Compare prices online while shopping in store (38%)
Browsing products through websites or apps (38%)
Searching for or using online coupons (24%)
Purchasing products (22%)
Scanning barcode for price or info (22%)
Using location based services to find retail location (18%)
Source: Nielsen

16. How Businesses are Using Mobile
Marketing to Grow Revenues

17. How Businesses are Using Mobile
Marketing to Grow Revenues
• Mobile Web Sites
• Short Message Service (SMS)
• Multimedia Message Service
(MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing: LBS,
NFC, Bluetooth and LBA
• Apps
• 2D Codes (QR Codes)

18. How Businesses are Using Mobile
Marketing to Grow Revenues
Google RIM Apple Microsoft
50% 8% 33% 9%
Source: Nielsen

19. How People Make
Buying Decisions

20. What is the Purpose of Marketing?

21. How People Make Buying Decisions

22. How People Make Buying Decisions
Female Brain

23. How People Make Buying Decisions
Female Brain Male Brain

24. How to Set Up a Mobile Website

25. Mobile Website
Standard Mobile

26. Mobile Websites: The Essential Things
You Need to Know

27. Mobile Websites: The Essential Things
You Need to Know
• Be Thumb-Friendly

28. Mobile Websites: The Essential Things
You Need to Know
• Be Thumb-Friendly
• Streamline the Navigation

29. Mobile Websites: The Essential Things
You Need to Know
• Be Thumb-Friendly
• Streamline the Navigation
• Honor Your Brand

30. Mobile Websites: The Essential Things
You Need to Know
• Be Thumb-Friendly
• Streamline the Navigation
• Honor Your Brand
• Test Your Site

31. SMS and MMS

32. Short Message Service
• The most common phone-
based activity among U.S. cell
phone users of all ages
• Used by American Idol, the
American Red Cross and others
• Used by doctors to remind
patients of appointments
• Used by airlines to update
people on flights

33. Short Message Service
• Text messages are read
within 4 minutes of receipt,
as opposed to 48 hours for
email
• 4 billion texts sent daily,
compared with 2.9 billion
Google searches daily
Sources: CTIA.org; Wikipedia

34. Mobile Display Ads

35. Mobile Display Ad Options
• User clicks ad, which then uses GPS technology to identify
location and direct them to nearest store
Source: MobClix

36. Mobile Display: Targeting Options
• Custom audiences -- TV fans,
telecom switchers, business
travelers, etc.
• Geographic targeting -- Country,
City, Neighborhood, etc.
• Demographic targeting
• Time of day targeting
• Advertiser retargeting through
pixels or clicker tracking
• Carrier/handset targeting
• Age of device/profile
The hashtag for today’s webinar is #GoMobile

37. Mobile Paid Search

38. Is Mobile Paid Search Right for You?
• Mobile paid search is perfect
for quick information on low-
consideration products or
services
• 70% of searchers complete
their task within 1 hour,
compared with 30% for
desktop (MobileMarketer)

39. Location-Based Marketing:
Location-Based Services, Near Field
Communications and Location-Based
Advertising

40. Location-Based Marketing Overview

41. Location-Based Services

42. Near Field Communications

43. Location-Based Advertising
• Uses Geo-Fencing to figure
out where you are
• SMS, display ads and paid
search ads can be targeted by
location
• Subway in the U.K. used
location-based SMS to
provide discounts to
customers who walked by
their store

44. Mobile Apps

45. Mobile Apps
•A mobile app is not a
mobile website
• An app is a software
program that lives on your
smartphone
• A mobile website is a
website that lives on a
server in “the cloud”

46. How Apps Are Used
Games (64%) Social Networking (56%) Music (44%)
Entertainment (34%) Weather (60%) Maps (51%)
News (39%) Banking (32%)
Source: Neilsen

47. How Apps Are Used
70
52.5
35
17.5
0
Games (64%) Social Networking (56%) Music (44%)
Entertainment (34%) Weather (60%) Maps (51%)
News (39%) Banking (32%)
Source: Neilsen

48. Augmented Reality Apps

49. 2D Codes

50. 2D Codes
• 2D codes can be used to
deepen relationship with
audience
• Come in many formats: QR
Codes, Datamatrix, EZ
Code, Microsoft Tag,
SPARQCode and ScanLife
• 2D code reader can be
downloaded from SPARQ.it

51. • 10% of magazine advertising
pages contain a QR code,
up from 5% a year ago
• Average response rate was
6.4%
• According to the DMA, the
verage response rate for
direct mail is 4.4%
Source: Nellymoser

53. Let’s Generate a QR Code

54. 2D Codes

55. 2D Codes

56. 2D Codes

57. 2D Codes

58. 2D Codes

59. 2D Codes

60. 2D Codes

61. 2D Codes

62. 2D Codes

63. 2D Codes

64. 2D Codes

65. 2D Codes

66. 2D Codes

67. 2D Codes

68. 2D Codes
Jamie’s Neanderthal
Exhibit Photo

69. 2D Codes
Jamie’s Neanderthal Jamie’s High School
Exhibit Photo Yearbook Photo

70. Google Goggles

71. Google Googles

72. Mobile Media Action Plan
• Step #1: Mobilize your website
• Step #2: Watch how your
competitors are using mobile
media
• Step #3: Start using mobile
media yourself
• Step #4: Set your Google Alerts
for “Mobile Marketing”
• Step #5: Create a 2D or QR
code promotion
• Step #6: Run a mobile ad
campaign

73. Mobile Media Action Plan
• Step #7: Claim your business
on location-based applications
• Step #8: Design an iPhone or
a Smart Phone app
• Step #9: Integrate your mobile
campaign into the rest of your
campaign
• Step #10: Test your way into
success

74. Contact Me
To Download:
60SecondMarketer.com/blog
Follow me here:
60SecondMarketer.com/blog
@AskJamieTurner
Contact me:
Jamie.Turner@60SecondMarketer.com
678-313-3472