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Welcome to the
    Revolution
                            By
                        Jamie Turner
              Founder, 60SecondMarketer.com
Co-Author, How to Make Money with Social Media and Go Mobile
Jamie Turner
Jamie Turner
Jamie Turner
Agenda
Agenda Item          Time Allotment
• Key   Facts        1 minute
• HowConsumers       1 minute
 Connect Digitally
•3Fundamentals of    1 minute
 Human Behavior
•6Predictions for    1 minute
 Healthcare
• Applauseand        26 minutes
 Standing Ovation
Mobile Marketing Facts and Figures




Download at 60SecondMarketer.com/blog
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
  60SecondMarketer.com)




 Download at 60SecondMarketer.com/blog
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
  60SecondMarketer.com)

• 93% of those surveyed have
  their mobile device within arm’s
  reach 24/7 (Source: Morgan Stanley)




 Download at 60SecondMarketer.com/blog
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
  60SecondMarketer.com)

• 93% of those surveyed have
  their mobile device within arm’s
  reach 24/7 (Source: Morgan Stanley)
• The iPhone grew at 10x the rate
  of AOL. The iPad grew at 3x the
  rate of the iPhone (which would
  be 30x the rate of AOL) (Source: 60
  Second Marketer)




 Download at 60SecondMarketer.com/blog
How We Use Digital to
Connect, Communicate
   and Congregate


  Inspired by Mary Meeker, Kleiner Perkins Caufield Byers and Jeanne Hopkins, SmartBear
We Used to Take Pictures This Way...
Now, We Take Pictures This Way....
We Used to Take Notes This Way...
Now, We Take Notes This Way....
We Used to Surf the Web This Way...
Now, We Surf the Web This Way...
We Used to Read Newspapers This Way...
Now, We Read Newspapers This Way....
We Used to Listen to Music This Way...
Now, We Listen to Music This Way....
We Used to Play Games This Way...
Now, We Play Games This Way....
We Used to Watch Video This Way...
Now, We Watch Video This Way....
We Used to Navigate This Way...
Now, We Navigate This Way....
We Used to Get Discounts This Way...
Now, We Get Discounts This Way....
We Used to Shop This Way...
Now, We Shop This Way....
We Use to Re-Fill Prescriptions This Way...
Now, We Re-Fill Prescriptions This Way....
3 Fundamentals of
 Human Behavior
Fundamental #1
People connect with brands and organizations emotionally,
then rationalize that connection with logic
Fundamental #2
Women have 25% more connections between the right
hemisphere and the left hemisphere than men
Fundamental #2
Women have 25% more connections between the right
hemisphere and the left hemisphere than men
Fundamental #2
Women have 25% more connections between the right
hemisphere and the left hemisphere than men
Fundamental #3
There’s only one reason we connect digitally
5 Digital
Predictions
1. QR Codes will Die. Google Goggles will Live.
1. QR Codes will Die. Google Goggles will Live.
1. QR Codes will Die. Google Goggles will Live.
1. QR Codes will Die. Google Goggles will Live.

Jamie’s Neanderthal Exhibit Photo
1. QR Codes will Die. Google Goggles will Live.

Jamie’s Neanderthal Exhibit Photo   Jamie’s High School Yearbook Photo
2. Augmented Reality will Go Mainstream
2. Augmented Reality will Go Mainstream
3. We’ll Begin Designing Mobile First

                  Today




                Tomorrow
4. Scientific Research will Go Mobile




                         "For the first time, we are able to
                         measure adolescents' electrodermal
                         responses in the classroom where
                         they are comfortable and can move
                         freely, thanks to the Q Sensor's small,
                         wire free form factor."

                         -- Amanda Wild, Newcastle University
5. Secure Data Storage Issue will be Resolved
6. Appointments and Consultations will Go Mobile
Jamie Turner
To Download:
60SecondMarketer.com/blog

Google Searches:
Jamie Turner
60 Second Marketer

Follow me here:
60SecondMarketer.com/blog
@AskJamieTurner

Contact me:
Jamie.Turner@60SecondMarketer.com
678-313-3472

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The Mobile Marketing Revolution