The Digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
In the new normal, Digital Consumers are looking for products and services on Search Engines, instead of yellow page directories, newspapers, magazines and other offline media. Digital Consumers use email, blogs, social networks and various sites to share with more people then ever before.
Some of you may be dipping your toes into SEO, and others may be doing some Social Media. If you are publishing content, then you may unknowingly be doing content marketing. These three commonly used marketing tactics, that when executed together on a consistent basis can produce some really great results and it is what smart marketers have figured out. Conveniently named ‘Optimized Content Marketing’. We will get to that in a minute… but first
Content Marketing is the Oldest and Newest form of marketing – getting a lot of attention and is really defined as ….
Here long before SEO or Social Media
Once we know what content to write, we start optimizing each page for search engines.
The perfectly optimized page is constructed according to Google’s webmaster guidelines and I have given a visual sample here.
We create the page and focus on website usability and internal architecture.
These pages also target “long tail” searches that will bring a steady stream of visitors looking for the relevant content that you are providing
Adding content regularly will create an asset out of your website
When you combine these three commonly used marketing tactics (SEO, Social Media and Content Marketing), you can produce some really great results.
Optimized Content consists of: web copy, press releases, blogs, case studies, white papers, how to guides that have all be written for and optimized for the keywords your prospects are using to try to find your business and more importantly keywords that are driving traffic and conversions.
This is a game-changing attitude shift. Expect more businesses to change advertising spending away from “more and more” leads to focusing on reaching fewer, but more targeted and qualified lead pool. Expect some companies to crack the code in how to use social media and targeted PR to drive traffic and improve search positions in order to fill their pipeline. In addition expect some to make more strategic investments in creating content to keep leads engaged throughout the process.
Figure out the keywords using a keyword research tool and remember you can filter the data and get to what a mobile searcher is looking for.