Liones community strategy checklist (English version)

Community strategy checklist
This community strategy checklist helps you to analyse a community strategy in a structured way. Successively, the checklist:

1. Analysis of success factors, focusing on your target audience (it it really a community?)
2. Business case for a community strategy
3. The Ability to Execute a community strategy by your organization

Community strategy
We define a community strategy as a targeted action in which a group of people with a shared interest gets sustainably interested and
committed. Typical reasons to execute a community strategy are:

1. Long-term marketing and sales, with the aim to be more effective than campaigns
2. Confirmation of the position as thought leader on the topic
3. Product Development or innovation, together with the future customers
4. Customer Research
5. Support of a (online) publishing-proposition

Online media, social media and content strategy.
A community strategy can be defined it as the sum of a social-media strategy and a content strategy. It is very similar to the work of niche
publishers, but a community strategy is relevant for many parties.

This checklist
Filling out this checklist addresses the opportunities offered by a community strategy and the feasibility of the execution of a community
strategy by your organisation.

This checklist has been developer by the Dutch online agency Liones - specialist in online publishing and content-strategy.
When using this checklist, reference to www.liones.nl is appreciated, feedback is very welcome via info@liones.nl

Community success factors: 1. customers and dynamics
Community
success factors: 1.
Factor Question Sub-question Explanatory Statement Answer score
customers and
Dynamics
Name the community,
The community recognizes
using at least one
itself in this description.
adjective
Describe the shared
interest which binds this
target group
Describe clear economies of
Bundling of forces
scale, e.g. purchase or lobby
Describe the individual
What contributes to Knowledge
Member benefits
value by association for
Describe clear examples of
this target group? Inspiration/Motivation
Shared interest inspiration and motivation
Which is the fun-factor in
Fun
this community
Degree of relevance of
Very knowledge-intensive
Is there a information/knowledge-
activity
culture/nature of intensive industry
information sharing in Knowledge sharing delivers
Closed vs open
this group? no risk for the individual
industry/sector/'world '
members, and also happens.
The shared interest is a
Recurring need long-term or recurring
element.
Estimate the number of
There Is sufficient mass people active in this '
Minimum 250
in this target group world ', sector or
activity
What is the percentage
Sufficient Critical What number of
The community can of the target group that
Mass participants delivers this on,
reach a critical mass will take part in the
at least 100
Community
Readers 100%
Activity in the
Contributors 10%
community
Tractors 1%
To what extent is the The community is easily
Mobilising the community distinctive recognised and clearly
community compared to existing distinctive for the
channels? participants


Community
success factors: 1.
Factor Question Sub-question Explanatory Statement Answer score
customers and
Dynamics
Participants predominantly
Sufficient digital
use digital media to
activity?
communicate
Where does the
Substitutes present?
community gathers There are up to 3 substitutes
(online and offline)
now?
To what extent are the re
ability to personally create
and membership to spleen
Personally?
on personal motives of
members (social, self-
expression)


Community success factors: 2. objectives and Business case
Community
success factors 2: Factor Question Sub-question Explanatory Statement Answer score
Business case
Has the following
Increasing loyalty
quantifiable revenue
Has the following
New customers
An intended outcome in quantifiable revenue
terms of revenue Direct proceeds from Has the following
the community quantifiable revenue
Contribution to product Has the following
development quantifiable revenue
There is a
The following provides
quantifiable Marketing Costs
quantifiable savings
target
The following provides
Selling Fees
An intended outcome in quantifiable savings
terms of savings The following provides
(customer) service costs
quantifiable savings
Research and The following provides
Development costs quantifiable savings
Total quantitative target
Sum of all targets
for business case
Concept Development Advice and startup
Website, integration
Design and realisation
platforms
Campaign manual
One-off campaigns
One-off costs (in euro) startup
Content Creation
Offline media
Internal cost and Project management, (re-)
process organisation
Costs are
Content and editorial
transparent
Community
management and
moderation
Recurring costs
Analysis, optimization
and innovation
Ongoing campaigns
Offline activities
Total cost for business Sum of all targets, duration
case example at least 3 years


Community
success factors 2: Factor Question Sub-question Explanatory Statement Answer score
Business case
Briefly describe why
Offline: TV, radio, community in this case is
newspapers more effective than offline
Other media are
alternatives
The community is identified and
Briefly describe why
a more effective considered
community in this case is
medium Online
more effective than online
alternatives
The above balance is Say something about the
well-founded assumptions
What measuring
Results will be instruments are there
measured and how are the
objectives quantified?


Community success factors: 3. The ability to execute
Community Factor Question Explanatory Statement Answer score
success factors: 3.
Sub-question
The ability to
execute
The extent to which the Not at all (1)
Organization has a long or
term vision or horizon, Fully implemented (5)
patience?
The Organization has a
sincere will to enter Not at all (1)
dialogue with its target or
audience, and to listen to Fully implemented (5)
Sincere Drive
them?
Is a 'open culture ' a
Not at all (1)
quality of this
or
organization? There Is
Fully implemented (5)
room for openness?
To what extent does the Webcare teams, active
organization already with Twitter policy, fixed on
Social Media? designated people.
The organization
already publishes
The Organization works information on a
with structured content? structured basis?
The organization works
with content-plans?
(Online) There Is a Community
Publishing Manager (Publisher)
Knowledge Is there an Online
Marketer?
Are the disciplines of
Is knowledge of web-
online publishing present?
analytics present and
structurally measured?
Is there a social Media
Manager present?
To what extent does the
Organization digital
The organisation has
Online Technique Level of knowledge experience with a
complex sites and
online business
processes


Community Factor Question Explanatory Statement Answer score
success factors: 3.
Sub-question
The ability to
execute
The organisation has
experience with cloud-
based work?
There are ICT
guidelines, these
prohibitive or support?
Policy
What freedom there is
for online ' experiment
'?
The organization works
with any CRM/CMS
systems
Architecture/infrastructure To what extent can the
Organization itself
onlines realize and
manage?
Thinking and develop People
concept Resources
Realization and develop People
community Resources
People
Content creation
Resources
Resources
Community moderating People
and managing Resources
Startup and manually People
support campaign Resources
Total image costs over the
People
entire duration


Liones community strategy checklist (English version)

Recommended

Recommended

More Related Content

Similar to Liones community strategy checklist (English version)

Similar to Liones community strategy checklist (English version) (20)

Recently uploaded

Recently uploaded (20)

Liones community strategy checklist (English version)