How to Write Blog Posts that Get Results
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Do you feel like no one's reading your blog but your mom and your best friend? Are you wondering whether blogging is really worth it? Learn powerful strategies to help you attract readers, encourage social sharing, and ultimately generate more business.
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How to Write Blog Posts that Get Results
- 1. How to Write Blog Posts that Get Results Presented by Janet Barclay @JanetBarclay WordCamp Hamilton 2015 #WCYHM
- 2. What do we mean by results? Authority Personal branding Recognition Expert status Community building Numbers Website traffic Email subscribers RSS subscribers Social media followers Dollars and Cents Product sales Affiliate income Client acquisition Donations
- 3. Plan Your Post Step 1
- 4. The PlanWhy are you writing this post? Who will be reading this post? What do they want to read about? What type of post should you write? What style of post should you write?
- 5. Step 2 Write Your Draft
- 6. The Process1. Title or Headline 2. Introduction 3. Main Body 4. Call to Action
- 7. The Process1. Call to Action 2. Main Body 3. Introduction 4. Title or Headline
- 8. Step 3 Review Your Post
- 9. The Title or Headline “A headline is like wrapping paper to a present. Have you ever received a present covered in bows, ribbons and shiny velvety paper, that includes a hand signed happy birthday message on a charming little folded piece of glittery card? It just makes you want to open it that extra bit more. It makes you wonder what’s inside and how much time and effort must have gone into selecting such a well-dressed present.” Stuart J. Davidson
- 10. Title Formats List News How to Promise a benefit Raise a scare Ask a question Issue a command
- 11. Which will be more effective? My new e-book is now on sale! 3 secrets to spending less on car repairs How to use Twitter The 5 minute guide to using Twitter to grow your online community How to use ABC Spice Master to organize your spices 3 easy ways to organize spices
- 12. Headline Analyzer How to use ABC Spice Master to organize your spices EMV Score: 30% SPIRITUAL http://www.aminstitute.com/headline/
- 13. Headline Analyzer 3 easy ways to organize spices EMV Score: 33.33% SPIRITUAL / INTELLECTUAL http://www.aminstitute.com/headline/
- 14. Headline Analyzer Are you tired of your messy spice cabinet? EMV Score: 37.5% SPIRITUAL / INTELLECTUAL / EMPATHETIC http://www.aminstitute.com/headline/
- 15. The Introduction Ask a “yes” question Ask an intriguing question Make a claim Use statistics Open with a quote and/or image
- 16. The Main Body Review your content Proofread for spelling and grammar Edit for clarity and readability Edit for style Add visual appeal Search engine optimization
- 17. The Call to Action Authority Read another post Share on social media Leave a comment Numbers Join your email list Add blog to RSS feed Follow you on social media Dollars and Cents Buy a product Sign up for your course Book your services
- 18. Step 4 Publish Your Post
- 19. Step 5 Promote Your Post
- 20. Step 6 Engage Your Reader
- 21. Step 7 Evaluate Your Results