Do you feel like no one's reading your blog but your mom and your best friend? Are you wondering whether blogging is really worth all the time and effort you put into it? In this session, former professional organizer Janet Barclay will share the secrets to writing blog posts that work, and what you must do before you even start to write. You will learn powerful strategies to help you attract readers, encourage social sharing, and ultimately generate more business.

1. HOW TO WRITE BLOG
POSTS THAT GET RESULTS
Presented by Janet Barclay | Organized Assistant
POC Conference 2015
@JanetBarclay #POCConf2015

2. WHAT DO WE MEAN BY RESULTS?
Authority
Personal branding
Recognition
Expert status
Community building
Numbers
Website traffic
Email subscribers
RSS subscribers
Social media followers
Dollars and
Cents
Advertising sales
Product sales
Affiliate income
Client acquisition
@JanetBarclay #POCConf2015

3. 1
2
3
4
5
6
7
@JanetBarclay #POCConf2015
SEVEN STEP PROCESS

4. STEP 1
Plan
@JanetBarclay #POCConf2015

5. @JanetBarclay #POCConf2015
“If I asked people what they
wanted, they would have
said faster horses.”
Henry Ford

6. @JanetBarclay #POCConf2015
“People don’t know what
they want until you show it to
them.”
Photo by Matthew Yohe
Steve Jobs

7. STEP 1
Plan
@JanetBarclay #POCConf2015

8. @JanetBarclay #POCConf2015
”Don’t waste your time writing
what people don’t want to read”
Andrew Chen
@andrewchen

9. STEP 1
Plan
@JanetBarclay #POCConf2015

10. STEP 2
Plan
Draft
@JanetBarclay #POCConf2015

11. DRAFTING YOUR BLOG POST
1. Title or Headline
2. Introduction
3. Main Body
4. Call to Action
@JanetBarclay #POCConf2015

12. DRAFTING YOUR BLOG POST
1. Call to Action
2. Main Body
3. Introduction
4. Title or Headline
@JanetBarclay #POCConf2015

13. STEP 3
Plan
Draft
Review
@JanetBarclay #POCConf2015

14. @JanetBarclay #POCConf2015
”Aheadline is like wrapping
paper to a present...”
Stuart J.
Davidson
@RealSocialSh
ark

15. WHICH TITLE IS MORE EFFECTIVE?
My new e-book is now on sale!
3 ways to spend less time in the kitchen
@JanetBarclay #POCConf2015

16. WHICH TITLE IS MORE EFFECTIVE?
How to get better at organizing your day
The 5 minute guide to organizing your day
for more focus and productivity
@JanetBarclay #POCConf2015

17. WHICH TITLE IS MORE EFFECTIVE?
How to use ABC Spice Master
to organize your spices
3 easy ways to organize spices
@JanetBarclay #POCConf2015

18. HEADLINE ANALYZER
How to use ABC Spice Master
to organize your spices
EMV Score: 30%
SPIRITUAL
@JanetBarclay #POCConf2015

19. HEADLINE ANALYZER
3 easy ways to organize spices
EMV Score: 33.33%
SPIRITUAL / INTELLECTUAL
@JanetBarclay #POCConf2015

20. HEADLINE ANALYZER
Are you tired of your messy spice cabinet?
EMV Score: 37.5%
SPIRITUAL / INTELLECTUAL / EMPATHETIC
@JanetBarclay #POCConf2015

21. STEP 3
Plan
Draft
Review
@JanetBarclay #POCConf2015

22. @JanetBarclay #POCConf2015
”In writing, you must kill your
darlings.”
William
Faulkner

23. STEP 3
Plan
Draft
Review
@JanetBarclay #POCConf2015

25. STEP 3
Plan
Draft
Review
@JanetBarclay #POCConf2015

26. THE CALL TO ACTION
Authority
Read another post
Share on social media
Leave a comment
Numbers
Join your email list
Add blog to RSS feed
Follow you on social media
Dollars and Cents
Buy a product
Sign up for your course
Book your services
@JanetBarclay #POCConf2015

27. STEP 4
Plan
Draft
Review
Publish
@JanetBarclay #POCConf2015

28. STEP 5
Plan
Draft
Review
Publish
Promote
@JanetBarclay #POCConf2015

29. STEP 6
Plan
Draft
Review
Publish
Promote
Engage
@JanetBarclay #POCConf2015

30. STEP 7
Plan
Draft
Review
Publish
Promote
Engage
Evaluate
@JanetBarclay #POCConf2015

31. MEASURING RESULTS
Authority
Number of comments
Quality of comments
Number of social shares
Numbers
New email subscribers
New RSS subscribers
New followers
Dollars and Cents
Product sales
Registrations
Client bookings
@JanetBarclay #POCConf2015

32. THE SEVEN STEPS
Plan
Draft
Review
Publish
Promote
Engage
Evaluate
@JanetBarclay #POCConf2015

33. CONNECT WITH ME
OrganizedAssistant.com/blog
Twitter.com/JanetBarclay
Facebook.com/OrganizedAssistant
plus.Google.com/+JanetBarclay
Pinterest.com/JanetBarclay
LinkedIn.com/in/JanetBarclay