A brief content marketing presentation showing many of the best practices for corporate blogs who want more traffic, better conversion and engaged readers.

1. H O W T O
KICKSTART YOUR COMPANY BL OG
F O R M A S S I V E R O I

2. “Ultimately, the purpose of
having your blog, is to convert
your traffic into leads.”
Ginny Soskey | Blog Editor, HubSpot

3. How to convert traffic into leads.

4. • Strategic “Read
More” Suggestions
• Easy Sharing
• Minimize Metadata
• Bigger Headlines
• Primary CTA /
Lead Magnet

5. • Click to
Tweet
• In-line CTA
• Snackable
Content
• Short
Paragraphs
• Bigger
Subheads

6. Everybody’s Doing It!

7. VS.

8. • Sharing
• Floating sidebar
• End of Article
• Lead capture
• Primary email subscription
• 80% article completion opt-in
• CTAs
• Sidebar Widget / Lead Magnet
• Inline CTA
• Snackable Content
• Hover Share on Images
• Wider Content Area (600px)
• Branded Templates
• Click to Tweet
• Bigger Headlines
• Minimized Metadata
• Strategic “read more”
suggestions (down the funnel)
Additional Functionality

9. How will we measure success?
Primary “Relationship” Metrics
• Visits
• Subscribers
• Leads
• Conversion
Secondary “Relationship” Metrics
• Unique Visitors
• Comments
• Shares
• Engaged Time
• Time on Site

10. The End