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T H E
5
O N L I N E
PERSONAS
According to MasterCard, the 5
personas that are applicable to
segments of marketing,
merchandising, and risk management
a...
P

A S S I V E

U

S E R S

Shopping online is of little value to passive users
They may use social media less than others...
PROACTIVE

PROTECTORS

Proactive protectors will share information only when they know
what it will be used for
Such users...
S

O L E L Y

S

H O P P E R S

Solely shoppers are dependent on the internet for their
shopping needs
90% of their shoppe...
O

P E N

S

H A R E R S

Such shoppers are progressive both in their mobile & social
attributes, showing open behavior in...
SIMPLY

INTERACTORS

Heavy social media users
80% of simply interactors will surf the web for product reviews
before commi...
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5 Online Shopping personas slideshare

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Details the 5 types of buyers that online retailers should have on their radar and know how to interact with when the time comes.

Published in: Marketing, Business, Technology
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5 Online Shopping personas slideshare

  1. 1. T H E 5 O N L I N E PERSONAS
  2. 2. According to MasterCard, the 5 personas that are applicable to segments of marketing, merchandising, and risk management are not differentiated based off of the expected age, income, and geography demographics. But instead, in terms of online behavior.
  3. 3. P A S S I V E U S E R S Shopping online is of little value to passive users They may use social media less than others They may not realize why their personal information could be of use to marketers Their lack of interest in in the online world makes them the idea customer segment for traditional marketing (I.E. newspapers ads that encourage online shopping)
  4. 4. PROACTIVE PROTECTORS Proactive protectors will share information only when they know what it will be used for Such users are normally not interested in newsletters, membership of clubs, or trading in personal information for special offers or discounts The best way to reach such customers is through making your shopping process quick with no-strings-attached. Keep in mind, this is an important group to connect with overtime.
  5. 5. S O L E L Y S H O P P E R S Solely shoppers are dependent on the internet for their shopping needs 90% of their shoppers research a product online before making a purchase Most are unaware of how marketers use their information to personalize & retarget messages Personalization, whether it be through price or retargeting is a method likely to work well with such shoppers
  6. 6. O P E N S H A R E R S Such shoppers are progressive both in their mobile & social attributes, showing open behavior in both cases Open sharers genuinely believe shopping online saves them time & money They are happy to share personal information in order to get deals The grab the attention of these shoppers, consider partaking in mobile marketing, special offers, & e-mail marketing
  7. 7. SIMPLY INTERACTORS Heavy social media users 80% of simply interactors will surf the web for product reviews before committing to making a purchase 63% of these people still prefer to shop in a physical store This is the perfect group to test your out your content marketing &Facebook, Twitter, Instagram (etc.) interaction skills on.

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