It take less than an hour to learn everything you need to know to ignite your job search, online brand, and career trajectory.

1. LinkedIn Power Hour!
LEARN HOW TO USE LINKEDIN TO EXTEND
YOUR PERSONAL BRAND, NETWORK, AND
IGNITE YOUR CAREER

2. Agenda
• Core Features/Fundamentals
• Branding
• Visibility
• Networking
• People and Job Search

3. Love it or hate it…
• +500 million users (goal is 3 billion)
• 10 million active jobs
• 40% of users active daily
• LinkedIn profiles with professional head-shots get 14 times more profile
views.
• LinkedIn profiles with photos get 21 times more profile views.
• LinkedIn profiles with photos get 36 times more messages.
• 13x Increase in profile views for LinkedIn members that list skills on their
profiles
• Total number of LinkedIn endorsements: 10 billion

4. Basically…
The fundamental purpose of LinkedIn is visibility/search.
Visibility
Network (e.g.,
connections,
recommendations
[endorsements],
shared projects,
turn on availability)
Behaviors (e.g.,
post, tag others,
comment, like,
share updates)
Details (e.g., skills,
classes, projects,
publications)
Search Jobs People Groups
Self-
actualization
(not really)
Relationships

5. Core Features…

6. Have you Googled yourself?
• Your brand. Your responsibility
• You are ~x years from the job of your dreams
• Core themes
• Tools:
• LinkedIn.com
• Indeed.com
• Medium.com
• Hootsuite.com
• Brandyourself.com
• Visualize.me
• Crunchbase.com
• Twitter.com
• Google alerts
• Shapr
• IBM Watson (https://personality-insights-livedemo.mybluemix.net/)

7. Have you Googled yourself?
• You are as visible as you choose to be.
Details
•Headline
•Customized URL
•Appropriate photo (14x views)
•Summary (10x views; 1st person)
•Updated roles, descriptions, projects (professional and academic)
•Classes
•Scholarships
•Publications/projects [clients]
•Skills
•Tools
•Techniques
•Knowledge
•Media
Behaviors
•Post
•Trends
•Career updates
•Service
•Group activities (aspirational and relevant)
•Fun facts
•Industry news
•Share updates/other’s contributions/original content
•Like
•Tag (value)
•Comment
Network
•Connections
•Groups
•Recommendations [endorsements]
•Shared projects
•Availability to recruiters
•Search engine indexing
•Relationships
•Update SIOP profile
•Add to signature line

8. At a party you’ll find me…
• Networking
• Build relationships (Meetups, Conferences, LinkedIn)
• Relationships notes, tags, reminders (also works w/Google)
• Personalized messages
• Add genuine, sincere value. Expect nothing in return.
• What do they need?
• What do they want?
• Who do they need to know?
• What will make them look good to their networks?

9. Where in the world is…
• Identify most important
criteria (e.g., location, type
of role)
• Boolean searches “, AND,
OR, NOT
• Save searches, receive
alerts (+Indeed.com)
Paths
Companies
People
• Join talent pools, knowledge
networks
• Download contacts
• Aspirational and relevant
groups
• List people you know at a
company, identify who may
be a valuable addition
• Reverse search for jobs
• Start building relationships
now
• Message/email directly
• Request introduction
• Message via group
• In-mail (paid)
• Email outside of LinkedIn
(mailtester.com)
• Above all, other-oriented
professional behavior

10. ?
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jareddwymer@gmail.com
www.linkedin.com/in/jareddwymer
www.twitter.com/jareddwymer