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“Good design is good business.”
- Thomas Watson Jr.
DESIGN
THINKING
DESIGN
THINKING
+
HACKATHONS
Turning insights into concepts
HACKATHON
FRAMEWORK
WHO, WHAT & WOW
WHO
WHAT
WOW
customers / clients / users
ability you give them / solutions
leap forward / measurement
_______________ needs a way to _______________ so that ______________________________ needs a way to _______________ so th...
Prototype
Evaluate
Understand
Explore
Understand
WHO
START WITH
PEOPLE
Understand Prototype
Understand Prototype
PERSONAS
Turning insights into concepts
Tyler
Domestic Business Traveler - Elite Status
!
Turning insights into concepts
!!
“Get me where I'm going quickly and
without any hassle. The less interactions
the better...
Turning insights into concepts
Blythe
International Vacationer
!
Turning insights into concepts
!!
“I’m SO excited to meet my friends I can’t
even think straight!! Like, seriously, which
...
Turning insights into concepts
Tyler
Domestic Business Traveler - Elite Status
!!
“Get me where I'm going quickly and
with...
Understand Prototype
EMPATHY
MAPS
EMPATHY MAPS
SCOPE: ONE DAY OF TRAVEL
From the time you leave home, until the
time you reach your destination
Take 10 mins
STORY
BOARDING
TELL US THE
AS-IS
STORY
z
ONE PAIN
POINT OR
OPPORTUNITY
WHAT
WHAT
Prototype
EvaluateExplore
Understand
WHAT
_______________ needs a way to _______________
WHO WHAT
Blythe, the
international
traveler
Remember all her

important traveling items
needs a
way to
IDEATION
REMIX CONVERGE
Stages of Ideation
DIVERGE
_______ needs a way to ____________
Blythe
Remember all her

important traveling items
• Go back to the Who, What, Wow
sta...
Exercise: Ideation
DIVERGE
Generate lots of ideas.
10 min
_______ needs a way to ____________
CLUSTER &
HARVEST
CLUSTER &
HARVEST
• Group to highlight relatedness in ways that cut across technical means/roles.
• Find repeats and stack...
Exercise: Ideation
CONVERGE
Vote, filter & combine.
10 min
• What will have the greatest impact on the user?
• Is it effortless?
• Is it valuable?
• Is it enjoyable?
• What will hav...
_______ needs a way to ____________ so that ___________Liz need in action
• Prioritize ideas based on 2 criteria:

Technic...
needs a
way to
HOW
Blythe, the
international
traveler
Remember all her

important traveling items
Prototype
EvaluateExplore
Understand
WOWmarket focus / leap forward /
measurement
TAKE 1 MIN
GET A WOW
Allowing her to get to
the airport on time and
without worry.
needs a
way to
so that
WOWWHO WHAT
+
HOW
+
Blythe, the
inter...
HACKATHON
PITCHING
PEOPLE LOVE
STORIES
TELL US AN
ENGAGING
STORY
EXAMPLE
Talent Hotspot
Meet
Ivy
“Our company is growing
so fast! I’ve got to bring on
brilliant people and keep
my existing employees
happy. #lat...
_______________ needs a way to _______________ so that ______________________________ needs a way to _______________ so th...
What if you could “clone” your
best employee?
A good culture fit is just as important as a skill match.
Talent Hotspot, com...
Ivy:
Talent Manager @ Barbarian
Ivy has been asked by the mobile
app dev team to send over some
resumes for developer lead...
Let’s see it
Talent Hotspot: A new take on
recruiting
No middleware set up
Provision runtimes in seconds
Auto and manual scaling option...
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
Design + Hackathons
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Design + Hackathons

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Design and tech a winning hackathon combination.

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Design + Hackathons

  1. 1. “Good design is good business.” - Thomas Watson Jr.
  2. 2. DESIGN THINKING
  3. 3. DESIGN THINKING + HACKATHONS
  4. 4. Turning insights into concepts HACKATHON
  5. 5. FRAMEWORK WHO, WHAT & WOW
  6. 6. WHO WHAT WOW customers / clients / users ability you give them / solutions leap forward / measurement
  7. 7. _______________ needs a way to _______________ so that ______________________________ needs a way to _______________ so that _______________ do something that addresses their needThe user the user benefits directly. WOWWHO WHAT
  8. 8. Prototype Evaluate Understand Explore Understand WHO
  9. 9. START WITH PEOPLE Understand Prototype
  10. 10. Understand Prototype PERSONAS
  11. 11. Turning insights into concepts Tyler Domestic Business Traveler - Elite Status !
  12. 12. Turning insights into concepts !! “Get me where I'm going quickly and without any hassle. The less interactions the better. I want an upgrade too.”
 !Personal Background • Undergrad at USC, MBA at Stanford, management consultant, uses phone for everything ! Motivations • Challenging problems, happy customers, utilization at work, recognition, power, traveling, status, money, women, cars, relaxing weekends, nice restaurants ! Environment • High-rise condo home (weekends), customers’ offices, various cities in US every week, airplanes, airports, airport lounges, business hotels, nice restaurants ! Scenarios • Booking trip (economy seats) through corporate travel agency, packing efficiently, car service to/from airport, using airline app for everything he can, going through security, drink in airport lounge, waiting at gate, early boarding, working on plane, deplaning, finding rental car facility, hotel checkin, etc… ! !Concerns • Missing a meeting, long line at security, not getting an upgrade, never seeing girlfriend/friends back home, Tasks • Book trip, packing, getting an Uber, check in/boarding pass, check flight status, check upgrade status, ! Pain Points • Constant travel is exhausting, delays, sitting in coach, middle seats, checking bags, slow wifi on plane, Get me where I'm going quickly and without any hassle. The less interactions he better. I want an upgrade too.”
 !
  13. 13. Turning insights into concepts Blythe International Vacationer !
  14. 14. Turning insights into concepts !! “I’m SO excited to meet my friends I can’t even think straight!! Like, seriously, which airport am I flying out of/into again?”
 !Personal Background • Just out of college near her hometown (B.A. - Art History), loves yoga, foodie, directionally challenged, technologically challenged, has 100 best friends, human rights activist, etc… ! Motivations • Experiencing life, traveling, new ideas, meeting new people, justice, etc… ! Environment • Her apartment in an urban area, cabs/trains, various US and foreign airports ! Scenarios • Booking travel, packing, cabbing to airport, behind security, inside security, talking to agents whenever she has an issue, sitting at gate, boarding plane, sitting on plane (middle seat - back of plane), connecting to other flights, !! !Concerns • Missing her flight, getting lost during a connection(s), delays, turbulence, smelly passengers, !! Tasks • Book trip, packing, cab to airport, check in/boarding pass, check flight status, check upgrade status, !! Pain Points • Spent a lot of money on plane ticket, multiple connections to get to destination, gets lost easily, International Vacationer !! “I’m SO excited to meet my friends I can’t even think straight!! Like, seriously, which airport am I flying out of/into again?”
 !Personal Background • Just out of college near her hometown (B.A. - Art History), loves yoga, foodie, directionally challenged, technologically challenged, has 100 best friends, human rights activist, etc… ! Motivations • Experiencing life, traveling, new ideas, meeting new people, justice, etc… ! Environment • Her apartment in an urban area, cabs/trains, various US and foreign airports ! Scenarios • Booking travel, packing, cabbing to airport, behind security, !Concerns • Missing her flight, getting lost during a connection(s), delays, turbulence, smelly passengers, !! Tasks • Book trip, packing, cab to airport, check in/boarding pass, check flight status, check upgrade status, !! Pain Points • Spent a lot of money on plane ticket, multiple connections to get to destination, gets lost easily,
  15. 15. Turning insights into concepts Tyler Domestic Business Traveler - Elite Status !! “Get me where I'm going quickly and without any hassle. The less interactions the better. I want an upgrade too.”
 !Personal Background • Undergrad at USC, MBA at Stanford, management consultant, uses phone for everything ! Motivations • Challenging problems, happy customers, utilization at work, recognition, power, traveling, status, money, women, cars, relaxing weekends, nice restaurants ! Environment • High-rise condo home (weekends), customers’ offices, various cities in US every week, airplanes, airports, airport lounges, business hotels, nice restaurants ! Scenarios • Booking trip (economy seats) through corporate travel agency, packing efficiently, car service to/from airport, using airline app for everything he can, going through security, drink in airport lounge, waiting at gate, early boarding, working on plane, deplaning, finding rental car facility, hotel checkin, etc… ! !Concerns • Missing a meeting, long line at security, not getting an upgrade, never seeing girlfriend/friends back home, Tasks • Book trip, packing, getting an Uber, check in/boarding pass, check flight status, check upgrade status, ! Pain Points • Constant travel is exhausting, delays, sitting in coach, middle seats, checking bags, slow wifi on plane, Blythe International Vacationer !! “I’m SO excited to meet my friends I can’t even think straight!! Like, seriously, which airport am I flying out of/into again?”
 !Personal Background • Just out of college near her hometown (B.A. - Art History), loves yoga, foodie, directionally challenged, technologically challenged, has 100 best friends, human rights activist, etc… ! Motivations • Experiencing life, traveling, new ideas, meeting new people, justice, etc… ! Environment • Her apartment in an urban area, cabs/trains, various US and foreign airports ! Scenarios • Booking travel, packing, cabbing to airport, behind security, inside security, talking to agents whenever she has an issue, sitting at gate, boarding plane, sitting on plane (middle seat - back of plane), connecting to other flights, !!! !Concerns • Missing her flight, getting lost during a connection(s), delays, turbulence, smelly passengers, !! Tasks • Book trip, packing, cab to airport, check in/boarding pass, check flight status, check upgrade status, !! Pain Points • Spent a lot of money on plane ticket, multiple connections to get to destination, gets lost easily,
  16. 16. Understand Prototype EMPATHY MAPS
  17. 17. EMPATHY MAPS SCOPE: ONE DAY OF TRAVEL From the time you leave home, until the time you reach your destination
  18. 18. Take 10 mins
  19. 19. STORY BOARDING
  20. 20. TELL US THE AS-IS STORY
  21. 21. z
  22. 22. ONE PAIN POINT OR OPPORTUNITY
  23. 23. WHAT
  24. 24. WHAT
  25. 25. Prototype EvaluateExplore Understand WHAT
  26. 26. _______________ needs a way to _______________ WHO WHAT
  27. 27. Blythe, the international traveler Remember all her
 important traveling items needs a way to
  28. 28. IDEATION
  29. 29. REMIX CONVERGE Stages of Ideation DIVERGE
  30. 30. _______ needs a way to ____________ Blythe Remember all her
 important traveling items • Go back to the Who, What, Wow statement and write the who and what at the top of the page. • Circle the “What” • Generate loads of ideas around how to achieve the “what”. How to solve the pain point. • Try not to talk to each other • Quantity over Quality
  31. 31. Exercise: Ideation DIVERGE Generate lots of ideas. 10 min
  32. 32. _______ needs a way to ____________
  33. 33. CLUSTER & HARVEST
  34. 34. CLUSTER & HARVEST • Group to highlight relatedness in ways that cut across technical means/roles. • Find repeats and stack them. Remove ideas that don’t fit. • Name the patterns you see together. Know the name can change. • Are there important ideas that are missing?
  35. 35. Exercise: Ideation CONVERGE Vote, filter & combine. 10 min
  36. 36. • What will have the greatest impact on the user? • Is it effortless? • Is it valuable? • Is it enjoyable? • What will have the greatest impact on the market? • What is technically feasible?
  37. 37. _______ needs a way to ____________ so that ___________Liz need in action • Prioritize ideas based on 2 criteria:
 Technically feasible Most likely to delight users • Select the idea with the most votes
  38. 38. needs a way to HOW Blythe, the international traveler Remember all her
 important traveling items
  39. 39. Prototype EvaluateExplore Understand WOWmarket focus / leap forward / measurement
  40. 40. TAKE 1 MIN GET A WOW
  41. 41. Allowing her to get to the airport on time and without worry. needs a way to so that WOWWHO WHAT + HOW + Blythe, the international traveler Remember all her
 important traveling items
  42. 42. HACKATHON PITCHING
  43. 43. PEOPLE LOVE STORIES
  44. 44. TELL US AN ENGAGING STORY
  45. 45. EXAMPLE
  46. 46. Talent Hotspot
  47. 47. Meet Ivy “Our company is growing so fast! I’ve got to bring on brilliant people and keep my existing employees happy. #latenights” Talent Manager at Barbarian Group Ivy is
 Very results driven, likes to work on meaningful things, enjoys placing people in the roles that suit them best Her primary motivation is 
 Growing the company with a set of brilliant people that also have a great culture fit Ivy needs
 To be able to quickly sift through thousands of potential candidates and narrow the list down to a set of people she’s confident are worthy of an interview Her current frustrations are
 Seeing a lot of interest in her company but candidate quality is low, worried about attrition due to low employee morale
  48. 48. _______________ needs a way to _______________ so that ______________________________ needs a way to _______________ so that _________________ select candidates that align with Barbarian’s hiring needs on a skills and culture basisIvy she can be confident employees will be happy enough to stay with Barbarian for at least 2 years. WOWWHO WHAT 3 ©2014 IBM Corporation
  49. 49. What if you could “clone” your best employee? A good culture fit is just as important as a skill match. Talent Hotspot, combined with the cognitive power of IBM Watson, enables Barbarian to hone in on that perfect candidate without having to first screen a culture fit over the phone.
  50. 50. Ivy: Talent Manager @ Barbarian Ivy has been asked by the mobile app dev team to send over some resumes for developer leads. Since resources are tight, this person will need to be well versed in both Python and C# development. This person needs great leadership skills as well. Ivy knows from her experience with this department, that Gloria Sutter has been very successful as a dev lead. Scenario ©2014 IBM Corporation
  51. 51. Let’s see it
  52. 52. Talent Hotspot: A new take on recruiting No middleware set up Provision runtimes in seconds Auto and manual scaling options Multiple Language Support JavaScript, Java Liberty, and Ruby provided Bring any language from the community What if you could “clone” your best employee? For today’s recruiters, a good culture fit is increasingly as important as a skill match. Talent Hotspot, combined with the cognitive power of IBM Watson, enables recruiters to hone in on that perfect candidate - with both a culture fit and a skill match - without having to first screen a culture fit over the phone. Key Services / AddOnsLanguage Runtime How it works Cloudant NoSql Database Watson User Modeling Backend Frontend Built for Desktop browser Technologies Used AngularJS Bootstrap JQuery • Cloudant DB houses employee & candidate answers to free-response questions • User picks a current employee to start comparison (browser) • Watson API receives answers to questions • Watson API responds with personality traits • Java algorithm compares and ranks candidates accordingly • User views results (HTML) served up to browser by Java app - AngularJS used Java Liberty

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