Ideafication, Creativity Session Workshop, IFTF#Talent - Mine, Yours & Ours, Struga, Macedonia, October 2013 http://www.investforthefuture.biz

1. Everything starts with an idea!
Compass Ideation Technique
Instructions
Define and describe an issue for which you want some new, creative ideas. Take
four to six minutes for each Style. Generate ideas using either the questions below
or questions customized to your issue:
➢ Visioning:
●
General: What ideas could give us an ideal future?
●
Emotion-based Ideas: What would excite us?
●
Getting Ideas from Customers: What could meet the long-term goals and
strategy?
●
New Products or Services: What ideas represent the ideal wishes of our
customers?
●
Organizational Change Processes: What could produce the best possible
"world-class" organization?
●
Quality Process Improvement: What could give us the ultimate process?
●
Strategic Planning: How can we be ideally positioned in our industry?
➢ Exploring:
●
General: What ideas could start with new assumptions?
●
Emotion-based Ideas: What would surprise us?
●
Getting Ideas from Customers: What could revolutionize the way things are
done?
●
New Products or Services: What ideas would break the rules of "conventional
wisdom" about our industry?
●
Organizational Change Processes: What could shake up (or "unfreeze") the
organization to allow a new way of doing things?
●
Quality Process Improvement: What could we do if we started from scratch?
●
Strategic Planning: How can we rewrite the rules of competition or invent new
industries?
1/3
credits: CreativeAdvantage & MindToolsTM
IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia
Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina

2. Everything starts with an idea!
➢ Experimenting:
●
General: What ideas could combine different elements?
●
Emotion-based Ideas: What would amuse us?
●
Getting Ideas from Customers: What could be tested to see how it works under
trial circumstances?
●
New Products or Services: What ideas have the right mix of features?
●
Organizational Change Processes: What could give us the best synergy among
our units and capabilities?
●
Quality Process Improvement: What could combine the best features of many
processes?
●
Strategic Planning: How can we synthesize different capabilities, markets,
technologies, and partnerships? What can we combine to form a new solution?
➢ Modifying:
●
General: What ideas could we adapt or modify to what we've done?
●
Emotion-based Ideas: What would satisfy us?
●
Getting Ideas from Customers: What could be added to what is already in
place?
●
New Products or Services: What ideas would extend our current offerings?
●
Organizational Change Processes: What could preserve the best of the status
quo and still move us forward?
●
Quality Process Improvement: What could improve on the current process?
●
Strategic
Planning:
How
can
we
build
upon
our
core
strengths
and
competencies?
2/3
credits: CreativeAdvantage & MindToolsTM
IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia
Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina

3. Everything starts with an idea!
Bonus take away: Don’t forget the Enablers!
Enablers are activities and actions that assist with, rather than directly provoke,
idea generation. They create a positive atmosphere. Some of the enablers that can
help you get your creative juices flowing are:
●
Belief in yourself:
Believe that you are creative, believe that ideas will
come to you; positive reinforcement helps you perform better.
●
Creative loafing time:
Nap, go for a walk, listen to music, play with your
child, take a break from formal idea-generating. Your mind needs the rest,
and will often come up with connections precisely when it isn't trying to make
them.
●
Change of environment:
Sometimes changing the setting changes your
thought process. Go to a nearby coffee shop instead of the conference room
in your office, or hold your discussion while walking together round a local
park.
●
Shutting out distractions:
Keep your thinking space both literally and
mentally clutter-free. Shut off the Blackberry, close the door, divert your
phone calls and then think.
●
Fun and humor:
These are essential ingredients, especially in team
settings.
3/3
credits: CreativeAdvantage & MindToolsTM
IFTF#Talent - Mine, Yours & Ours, October 2013, Struga, Macedonia
Creativity Session Workshop: “Ideation”, by Jasmina Sabrihafizović, http://about.me/jasmina