A Universal Strategy for Answer Engine Optimisation (beyond position 0)
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SEO strategies have always been the subject of much debate. Now that we are optimising for Answer Engines, one simple strategy fits all. The future clearly belongs to those brands who ensure that Google understands who they are, what they offer… and who can convince Google to present them as the single best solution (so, the answer) for a given user for the problem they express (vocally or on a keyboard). In short, brands need to build understanding and credibility. So, the strategy is to communicate and convince. Simple when you know how!
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A Universal Strategy for Answer Engine Optimisation (beyond position 0)
- 2. 2#brightonSEO 1. Answer engine landscape 2. 3. 4.
- 3. 3#brightonSEO 1. Answer engine landscape 2. Machine Learning 3. 4.
- 4. 4#brightonSEO 1. Answer engine landscape 2. Machine Learning 3. Position0 4.
- 5. 5#brightonSEO 1. Answer engine landscape 2. Machine Learning 3. Position0 4. Strategy
- 6. 6#brightonSEO Answer Engine Optimisation The Landscape
- 9. 9#brightonSEO Amit Singhal: “The destiny of [Google’s search engine] is to become that Star Trek computer, and that’s what we are building.”
- 10. 10#brightonSEO Answer Engine Optimisation 2 sides to the equation
- 11. 11#brightonSEO 1) Front end: understanding the user
- 12. 12#brightonSEO 2) Back end: Providing the Answer
- 13. 13#brightonSEO Understanding the query Providing the answer Q A
- 14. 14#brightonSEO Understanding the query Q A Providing the answer
- 15. 15#brightonSEO Answer Engine Optimisation Macine Learning
- 16. 16#brightonSEO Retrievers vs Machine Learners
- 17. 17#brightonSEO Machine Learning 1. Supervised 2. Unsupervised 3. Semi-supervised
- 18. 18#brightonSEO Answer Engine Optimisation ML on both sides of theequation
- 19. 19#brightonSEO Understand the Question (User Intent) Query Patterns, USE...
- 20. 20#brightonSEO Provide the Answer (understanding available options)
- 21. 21#brightonSEO Answer Engine Optimisation Position0 - The answer
- 22. 22#brightonSEO
- 25. 25#brightonSEO Answer Engine Optimisation Position0 Real Estate
- 35. 35#brightonSEO Answer Engine Optimisation Future of Position0
- 39. 39#brightonSEO
- 40. 40#brightonSEO Answer Engine Optimisation The Strategy
- 42. 42#brightonSEO Answer Engine Optimisation 1 - Communicate
- 43. 43#brightonSEO Communicate to Google who you are and what you do
- 44. 44#brightonSEO
- 45. 45#brightonSEO
- 46. 46#brightonSEO Corroboration My Company Ltd https://mysite.com
- 47. 47#brightonSEO Context of links and mentions
- 49. 49#brightonSEO Answer Engine Optimisation 2 - Convince
- 50. 50#brightonSEO Convince Google you are the most credible solution
- 52. 52#brightonSEO
- 56. 56#brightonSEO Answer Engine Optimisation The Takeaway
- 57. 57#brightonSEO
- 58. 58#brightonSEO
- 59. Jason Barnard