Mike Blumenthal has been saying this for years: Google is your homepage, learn to optimise It. But this observation is even more true today than it was four years ago. And as we all know, it goes WAY beyond simply optimising your Google My Business listing. In this webinar, Jason Barnard presents the most effective (and deceptively simple) process to create a solid, prioritised list of tasks to manage your Brand SERP (what your audience sees when they google your brand name). If you have reputation issues, this methodology will pull you out of the mire. If you don’t have any specific issues, the methodology will make that Google homepage look positive, accurate, and convincing to your audience and also push your credibility in Google’s eyes way ahead of the competition (think E-A-T).

1. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Google is Your
Homepage
Learn How to Optimize It
Jason Barnard
“The Brand SERP Guy”
jasonmbarnard

2. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Jason Barnard
“The Brand SERP Guy”
➔ The Brand SERP Guy
#SMSSYD20 Kalicube.pro - it’s all about your Brand SERP jasonmbarnard

3. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Jason Barnard
“The Brand SERP Guy”
➔ The Brand SERP Guy
(The Knowledge Panel Guy)

4. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Jason Barnard
“The Brand SERP Guy”
➔ The Brand SERP Guy
➔ 2 decades in digital
(previous job: blue dog)

5. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Jason Barnard
“The Brand SERP Guy”
➔ The Brand SERP Guy
➔ 2 decades in digital
➔ Groovy podcast
(intelligent interesting and fun)

6. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Jason Barnard
“The Brand SERP Guy”
➔ The Brand SERP Guy
➔ 2 decades in digital
➔ Groovy podcast
➔ Speaker & Host

7. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Jason Barnard
“The Brand SERP Guy”
➔ The Brand SERP Guy
➔ 2 decades in digital
➔ Groovy podcast
➔ Speaker & Host
➔ Author

8. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Jason Barnard
“The Brand SERP Guy”
➔ The Brand SERP Guy
➔ 2 decades in digital
➔ Groovy podcast
➔ Speaker & Host
➔ Author
➔ Tutor & Coach

9. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Plan

10. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Plan
Your Brand SERP is your
Google business card

11. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Plan
Your Brand SERP is your
Google business card homepage

12. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Plan
Your Brand SERP is your homepage
You need to take control

13. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Plan
Your Brand SERP is your homepage
You need to take control
Proactive ORM (that improves E-A-T)

14. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Plan
Your Brand SERP is your homepage
You need to take control
Proactive ORM (that improves E-A-T)
Three Steps
to improve your Brand SERP

15. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Plan
Your Brand SERP is your homepage
You need to take control
Proactive ORM (that improves E-A-T)
Three Steps to improve your Brand SERP
Creating your prioritised task list

16. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Before we start
What I mean by
“Brand SERP”

17. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Exact match
brand search

18. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
All sorts of
anatomies

19. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
All sorts of
anatomies

20. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
All sorts of
anatomies

21. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
This is your
homepage

22. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
It needs to be...

23. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Accurate

24. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Accurate
Positive

25. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Accurate
Positive
Convincing

26. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
And explain...

27. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Who you are
Accurate
Positive
Convincing

28. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Who you are
What you do
Accurate
Positive
Convincing

29. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Who you are
What you do
Where
to find you
Accurate
Positive
Convincing

30. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Proactive ORM
Bonus: Improve your E-A-T

31. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Great
Brand SERP
Control
Direct control
Indirect control

32. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Brand SERP
Control
Acceptable
Brand SERP
Control
Direct control
Indirect control
No control positive

33. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Brand SERP
Control
Problematic
Brand SERP
Control
Direct control
Indirect control
No control positive
No control negative

34. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Now…
take a look at your
Local Brand SERP

35. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
You Want this

36. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Control /
Proactive ORM
Direct control
Indirect control

37. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Not these

38. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Potential
Danger
Direct control
Indirect control
No control positive

39. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
No Comment
Direct control
Indirect control
No control positive
No control negative

40. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
How to improve
Local Brand SERP

41. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Right / Left
Rail

42. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Priority 1
The Right Rail
GMB

43. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Optimise
everything

44. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
… that you can
Direct control
Indirect control
No control positive

45. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Three steps
to fill the left rail with love
(in order of priority)

46. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
1. Update those you control
All domains, relevant pages, metas, images and content...
brand.com
blog.brand.com
brand.io
Brand.com.au
subsidiary.com
branch.com
department.com
How?

47. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
How?
1. Update those you control
2. Improve ones you semi-control
Social accounts, company profiles, databases...
… you can proactively add some :)

48. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
How?
1. Update those you control
2. Improve / add ones you semi-control
3. Push up the better results from below
Content on pages 2 through 5 you want your audience to see
Drowning

49. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
How to create
YOUR prioritised list

50. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
1. Scrape your Brand SERP (incognito 50 results)
We do the next steps for you automatically
OR

51. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
1. Scrape your Brand SERP (incognito 50 results)
2. Remove any that are not about you

52. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
1. Scrape your Brand SERP (incognito 50 results)
2. Remove any that are not about you
3. Move negative to another list ‘to be left alone’

53. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
1. Scrape your Brand SERP (incognito 50 results)
2. Remove any that are not about you
3. Move negative to another list ‘to be left alone’
4. Tag (partially) controlled pages 2 to 5 Prio 2
Prio 2

54. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
1. Scrape your Brand SERP (incognito 50 results)
2. Remove any that are not about you
3. Move negative to another list ‘to be left alone’
4. Tag (partially) controlled pages 2 to 5 Prio 2
5. Tag great results on pages 2 to 5 Prio 3
Prio 3

55. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
1. Scrape your Brand SERP (incognito 50 results)
2. Remove any that are not about you
3. Move negative to another list ‘to be left alone’
4. Tag (partially) controlled pages 2 to 5 Prio 2
5. Tag great results on pages 2 to 5 Prio 3
6. Tagged in steps 4 AND 5 ? Prio 1
Prio 1

56. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
1. Scrape your Brand SERP (incognito 50 results)
2. Remove any that are not about you
3. Move negative to another list ‘to be left alone’
4. Tag (partially) controlled pages 2 to 5 Prio 2
5. Tag great results on pages 2 to 5 Prio 3
6. Tagged in steps 4 AND 5 ? Prio 1
7. Use ‘traditional’ SEO tactics
to leapfrog ‘lesser’ results
with your ‘finest’

57. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Bonus Tip
Rich elements….
This could be a whole talk all on its own :=)

58. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Rich elements
Are
Awesome :=)

59. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
It is up to you
to make it:
1. Accurate
2. Positive
3. Convincing
And ensure
it communicates
1. Who you are
2. What you do
3. Where to find you

60. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:

61. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage

62. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage
It is up to you to make it:

63. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage
It is up to you to make it:
1. Accurate

64. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage
It is up to you to make it:
1. Accurate
2. Positive

65. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage
It is up to you to make it:
1. Accurate
2. Positive
3. Convincing

66. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage
It is up to you to make it:
1. Accurate
2. Positive
3. Convincing
And ensure it communicates

67. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage
It is up to you to make it:
1. Accurate
2. Positive
3. Convincing
And ensure it communicates
1. Who you are

68. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage
It is up to you to make it:
1. Accurate
2. Positive
3. Convincing
And ensure it communicates
1. Who you are
2. What you do

69. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Reminder:
Your Brand SERP is your homepage
It is up to you to make it:
1. Accurate
2. Positive
3. Convincing
And ensure it communicates
1. Who you are
2. What you do
3. Where to find you

70. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Your Brand SERP
1. Track
2. Measure
3. Improve
https://kalicube.pro/track

71. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Google is Your
Homepage
Learn How to Optimize It
Jason Barnard
“The Brand SERP Guy”
jasonmbarnard