Managing your brand in SERPs and the knowledge graph

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This document discusses managing your brand's presence in search engine results pages (SERPs) and the Knowledge Graph. It covers why having a great brand SERP is vital, how to perfect your brand SERP by optimizing things like your website, citations, and social profiles, and how to track improvements over time. It also explains what the Knowledge Graph is and how to provide structured facts about your brand to be included there, such as through Google Business profiles. The overall aim is to have your brand prominently displayed and positively represented when potential customers search online.

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Managing your brand in SERPs and the knowledge graph

1. Managing your brand in SERPs and the Knowledge Graph @jasonmbarnard jasonbarnard jasonbarnard kalicube.pro

2. The Programme

3. jasonmbarnard{Brand} SERPs jasonbarnard 1. Why {Brand} SERPs are Vital 2. How to Perfect Your {Brand} SERP (practical) 3. The Improvement Cycle 4. What is The Knowledge Graph (and how to get in) 5. How to Track Your Progress 6. TakeAway 3

4. Why {Brand} SERPs are Vital

5. People

6. jasonmbarnard{Brand} SERPs jasonbarnard 6 1 - prospects 2 - investors 3 - partners 4 - clients 5 - journalists 6 - job candidates 7 - readers 8 - subscribers etc...

7. jasonmbarnard{Brand} SERPs jasonbarnard 7 Your brand message

8. jasonmbarnard{Brand} SERPs jasonbarnard 8 Your Business Card

9. jasonmbarnard{Brand} SERPs jasonbarnard 9 1 - prospects 2 - investors 3 - partners 4 - clients 5 - journalists 6 - job candidates 7 - readers 8 - subscribers etc... Great {Brand} SERPs Convince

10. Google SEO and AEO

11. jasonmbarnard{Brand} SERPs jasonbarnard 11 Answer Engine

12. jasonmbarnard{Brand} SERPs jasonbarnard 12 Understanding

13. jasonmbarnard{Brand} SERPs jasonbarnard 13 Credibility

14. jasonmbarnard{Brand} SERPs jasonbarnard 14 Great {Brand} SERPs Convince

15. How to Perfect Your {Brand} SERPs (with examples)

16. jasonmbarnard{Brand} SERPs jasonbarnard 16

17. jasonmbarnard{Brand} SERPs jasonbarnard 17

18. jasonmbarnard{Brand} SERPs jasonbarnard 18

19. jasonmbarnard{Brand} SERPs jasonbarnard 19

20. jasonmbarnard{Brand} SERPs jasonbarnard 20

21. jasonmbarnard{Brand} SERPs jasonbarnard 21