Google rolled out several very major updates in 2020. This 60-minute webinar will get you set up and ready to face SEO in 2021. Firstly, Aleyda Solis will give you a quick rundown of what changed in SEO 2020, what worked and what didn't. She will then tell you what she expects to change in 2021 and give you actionable tips to help you be a winner in SEO in 2021. Jason Barnard will follow up with a focus on SERP features: what changed in 2020, what to expect in 2021, and most importantly what you need to take advantage. Finally, Nitin has promised to keep a full 15 minutes at the end for your questions, to ensure that we cover all the points that are important to you. This is truly a not-to-be-missed webinar if you want to win the SEO game in 2021.

1. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Making the most of
SERP Features
2020 / 2021
Jason Barnard
“The Brand SERP Guy”
jasonmbarnard

2. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
How Ranking Works
Darwinism in Search

3. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
https://kalicube.pro/grs

4. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Rich Elements
/ SERP Features

5. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Visuals, data and tracking from

6. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
3 Practical Types
1. Near me
2. Entity
3. Content

7. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
‘Near-Me’ Elements
Google’s Human Curated Business Listings

8. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Local (business listings)
● GMB
● Maps
● Discover More Places
● People Also Search For
● ...

9. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
To do in 2021:
GMB
Accurate and up-to-date
Local
National
International

10. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Entity Elements
Google’s Machine-Curated ‘Encyclopedia’

11. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
● Knowledge Panels
● See Results About
● Knowledge Cards
● Related Searches
● Refine By
● Events
● ...
Knowledge / Entity driven

12. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
To do in 2021:
Schema.org
Simple, accurate & corroborated
Company
Products
People

13. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Branded Content Strategy Elements

14. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
● Images
● Video Boxes
● Video Answers
● Twitter
● News
● Podcast Boxes
● Explore Panels
● Featured Snippets
● People Also Ask
● Jobs
● ...
Branded Content (Hosted or not)

15. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
To do in 2021:
Content strategy
On and off site
FAQ section
Videos
Social
Podcasts

16. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard
Your Brand SERP
1. Track
2. Measure
3. Improve
(and trigger knowledge panels)
https://kalicube.pro/signup