SlideShare a Scribd company logo
1 of 55
Download to read offline
EatTreat.in
Navigation - User / Google
Infinite scroll
Menu ?
Crawlability
webpackJsonp
Stepping right
outside the box
Speed
beer-2218900_1280-768x460.jpg
Perception
Eat treats
The Guradian
Crawl help?
robots.txt
All priority 1
Making their
own life difficult
Tools can’t
handle this
Google can
Using text
it finds
Not in the page
Doing a very good job
BIG BET
Jan 6th
2018
Jan 18th
2018
And Yet...
Schema
Missed Opportunity
TouristAttraction
Places of Interest
Store
NightClub
Restaurants
Event
Question
HowTo
Action
...
Position0
HTML5
Vocab
Formulation
Anchors
HTML5
Schema
Backlinks
Wider picture
Brand
Title
Top Spot
404
Extended
Sitelinks
SEOsurgery India - Eattreat Audit
SEOsurgery India - Eattreat Audit
SEOsurgery India - Eattreat Audit
SEOsurgery India - Eattreat Audit

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