Your Brand is a Thing, not a String
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Your Brand = An Entity .(and your most valuable asset). It Has Relationships With other entities. Entities and Relationships = Understanding. So… Brands Need to Leverage Entities and Relationships to Build ‘Understanding’
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Your Brand is a Thing, not a String
- 1. 1#SEOisAEO @jasonmbarnard Your Brand is a Thing, not a String Jason Barnard @jasonmbarnard jasonbarnard kalicube.pro
- 2. 2#SEOisAEO @jasonmbarnard Three Things About...
- 5. 5#SEOisAEO @jasonmbarnard Listen: Kalicube.pro/pod Thanks and Kudos :
- 6. 6#SEOisAEO @jasonmbarnard Your Brand = An Entity (and your most valuable asset)
- 7. 7#SEOisAEO @jasonmbarnard It Has Relationships With other entities
- 8. 8#SEOisAEO @jasonmbarnard Organize your digital ecosystem
- 9. 9#SEOisAEO @jasonmbarnard Overview Google Is Looking for 3 Things
- 11. 11#SEOisAEO @jasonmbarnard Entities and Relationships = Understanding
- 12. 12#SEOisAEO @jasonmbarnard So… Brands Need to Leverage Entities and Relationships to Build ‘Understanding’
- 19. 19#SEOisAEO @jasonmbarnard Categorisation and Relationships
- 20. 20#SEOisAEO @jasonmbarnard Categorisation and Relationships
- 21. 21#SEOisAEO @jasonmbarnard Get in the Graph
- 22. 22#SEOisAEO @jasonmbarnard Entities in Media = (Relatively) Easy
- 27. 27#SEOisAEO @jasonmbarnard Categorisation and Relationships
- 29. 29#SEOisAEO @jasonmbarnard What Should You be Doing?
- 30. 30#SEOisAEO @jasonmbarnard Organise Your Digital Ecosystem
- 31. 31#SEOisAEO @jasonmbarnard Build an Internal Knowledge Graph
- 32. 32#SEOisAEO @jasonmbarnard At the VERY least use structured Data On EVERY page
- 33. 33#SEOisAEO @jasonmbarnard Start with your site Using structured data provide accurate, pertinent, detailed information...
- 34. 34#SEOisAEO @jasonmbarnard Describe your brand through its relationships
- 36. 36#SEOisAEO @jasonmbarnard Trusted Sources (Wikipedia and Beyond !)
- 42. 42#SEOisAEO @jasonmbarnard Self as a ‘Trusted Source’
- 44. 44#SEOisAEO @jasonmbarnard Answer Boxes (that look like Knowledge Panels)
- 48. 48#SEOisAEO @jasonmbarnard Google’s Sources For KP ‘n AB
- 49. 49#SEOisAEO @jasonmbarnard 99% DataSet 23,932 KP / AB with a link
- 50. 50#SEOisAEO @jasonmbarnard Brands (7442 - UK-centric dataset) 101
- 53. 53#SEOisAEO @jasonmbarnard 1. Map Out Your Ecosystem (entities and relationships via and internal KG) 2. Educate Google (via your your site) 3. Reinforce Understanding (through corroboration) Leverage Understanding
- 55. 55#SEOisAEO @jasonmbarnard Your Brand SERP (taking it further)
- 56. 56#SEOisAEO @jasonmbarnard 1. What Google Has Understood Brand SERP - a reflection of
- 57. 57#SEOisAEO @jasonmbarnard 1. What Google Has Understood 2. Google’s Opinion / World Opinion Brand SERP - a reflection of
- 58. 58#SEOisAEO @jasonmbarnard 1. What Google Has Understood 2. Google’s Opinion / World Opinion 3. The Balance of Your Digital Strategy Brand SERP - a reflection of
- 60. 60#SEOisAEO @jasonmbarnard Multiple Relevant Brand Questions (include image search) Tracked and Measured Over Time Google’s Exam
- 61. 61#SEOisAEO @jasonmbarnard It is a good learner... Google’s Exam
- 62. 62#SEOisAEO @jasonmbarnard It is a good learner… Are you a good teacher ? Google’s Exam
- 63. 63#SEOisAEO @jasonmbarnard Your Brand is a Thing, not a String Jason Barnard @jasonmbarnard jasonbarnard kalicube.pro