11. The logo should always be
situated in a clear,
readable location. The logo
must always have good
contrast with the background to
ensure maximum
impact and accessibility.
Soup Artsy
CMYK: 63,0,100,0
RGB: 103,188,69
HEX: #67BC45
Pantone: 360c
Colour PaletteFonts
CMYK: 0 ,94, 0, 0
RGB: 237, 45, 146
HEX: #ED2D92
Pantone:
Rhodamine Red C
CMYK: 0 ,87,96,0
RGB: 255, 32, 11
HEX: #FF200B
Pantone: 1788 C
CMYK: 25, 95, 0, 0
RGB: 189, 14, 255
HEX: #BD0EFF
Pantone: 2593 C
CMYK: 78, 60, 0, 0
RGB: 73, 106, 178
HEX: #496AB2
Pantone: 2727 C
Code Pro demo
abcdefghijklmnopqABCDEFGHIJKLM
123456789?&%$!* 123456789?&%$!*
abcdefghijklmnopqABCDEFGHIJKLM
123456789?&%$!* 123456789?&%$!*
Clear Space
The clear space (or exclusion zone) may be white, the colour of the
background or a simple area of a photo. The clear space should never be
cropped or infringed upon in any way. The clear space ratio is related to the
height and width of the entire logo. The minimum clear space is the height of
one of the petals. This is not a placement guide. It is a minimum only.
Sizing and positioning
The minimum height of the
Soup Artsy logo
should be 1” (25mm). NEVER go
smaller than this.
If the space you have is smaller
than this, then the application
medium is unsuitable. The logo
does not have a maximum
reproduction size.
Style Guide
